Nasibeh Pouti; Mohammad Reza Taghva
Abstract
Strategic planning plays a key role in the future success of organizations. Information technology as an emerging field in Iranian organizations requires strategic planning to succeed. In this study, after a systematic review of the IT strategy development methods and the evolution of these approaches, ...
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Strategic planning plays a key role in the future success of organizations. Information technology as an emerging field in Iranian organizations requires strategic planning to succeed. In this study, after a systematic review of the IT strategy development methods and the evolution of these approaches, an indigenous approach is developed to develop the IT strategy of the distribution companies. This method is a quantitative-qualitative hybrid. During this five-phase study, the organization's cognition is based on the information architecture of processes, and then based on the business and IT alignment perspective, achieving optimal status in information technology infrastructure library as one of the business and information technology alignment methods with the IT governance approach, is followed. By matching the business processes of the electricity distribution and information technology infrastructure library, the status quo and the desired status in each process were determined based on the opinions of business experts. Accordingly, the processes of service continuity management, service catalog management and service portfolio management were the most distant from the desired situation, and for the other processes the same gap analysis was performed. Based on the distance analysis, appropriate strategies were provided for each of the information technology infrastructure library processes according to the best practices.
Mohammad Milad Ahmadi; Ruhollah Tavallaei; Mohammad Mahdi Mohtadi; Ali Taheri
Abstract
Many organizations employ knowledge engineers to acquire tacit knowledge from experts using the principles and techniques of knowledge acquisition. The main purpose of this study is to provide a comprehensive pattern of knowledge acquisition in institutional organizations. For this purpose, Semantic ...
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Many organizations employ knowledge engineers to acquire tacit knowledge from experts using the principles and techniques of knowledge acquisition. The main purpose of this study is to provide a comprehensive pattern of knowledge acquisition in institutional organizations. For this purpose, Semantic mapping (one of the research methods in Soft Operation Research) has been used; and using a graphical arrangement that shows the main ideas and relationships between the meanings of words, a kind of visual classification of knowledge acquisition is proposed. In this regard, first, the central concept was examined and related micro-concepts including 15 micro-concepts were identified and recorded in the pattern. These included “agreement and relationship of knowledge acquisition system with other organizational systems”, “connection of knowledge acquisition system to knowledge management cycle”, “officials and trustees of knowledge acquisition”, “special characteristics of institutional organizations” and “basic layers of the organization”. Each of these concepts was then considered a central idea, and the development of branches to extract the micro-words associated with each concept continued, sometimes up to four layers. The total number of concepts drawn in this pattern were 183.Keywords: Knowledge Acquisition, Tacit Knowledge, Institutional Organizations, Semantic Map, Cognitive Mapping.
Ali Atashsooz; Parinaz Rahmani
Abstract
IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoyable ...
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IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoyable and entertaining components to the visit, and increase visitor immersion in exhibitions (Huang, 2021).As consumers' use of mobile augmented reality applications increases, it is necessary to strengthen theoretical and empirical insights to support this technology and understand its effects on consumer behaviors (McLean, & Wilson, 2019). Despite the rapid growth and increasing importance of augmented reality, recent research shows that managers lack insight into how augmented reality interacts with customers and need guidance to target customers who have adopted augmented reality (Jessen et al, 2020). A comprehensive review of cognitive, emotional, and behavioral responses in augmented reality shows that various studies have focused on benefits such as enjoyment and usefulness (Whang et al, 2021; Hilken et al, 2017). While things like the feeling of virtual presence, perceived value, attitude towards augmented reality, satisfaction, and experiential value have been paid less attention to (Kowalczuk et al, 2021; Nikhashemi et al, 2021). In order to answer the aforementioned research gap, the present research is trying to answer the following main question:How does a mobile-based augmented reality application affect the decision-making process in the real shopping experience?Literature ReviewMarketers are using mobile augmented reality apps to connect with their consumers in new and exciting ways. From a marketing research perspective, augmented reality is a strategic concept that integrates information or digital objects into the subject's perception of the physical world, often in combination with other media, to express or demonstrate consumer interests to achieve obvious organizational goals (Rauschnabel et al., 2019).Researches show that augmented reality enhances the consumer experience and drives their behavioral intentions Fan, et al, 2020; Kowalczuk et al., 2021; Nikhashemi et al., 2021). The research results of Whang et al. (2021) confirmed that the capabilities of mobile augmented reality technology evoke consumer behavioral and cognitive states, which in turn stimulate consumer purchase intention. However, their study did not consider the intention of continuous use of augmented reality, which is a major issue in this field. Because recent industry statistics show that about a quarter of augmented reality apps are never used after the initial download (Nikhashemi et al, 2021).In addition, purchase intention focuses on the extent to which consumers attempt to make a purchase after interacting with mobile augmented reality applications, while continued use intention emphasizes the extent to which consumers will use mobile augmented reality applications in the future (Lo et al, 2020). Tsai & Hung, 2019). Hence, it is critical to address the importance of augmented reality as a strategy to enhance consumer engagement and its responsive effects on purchase intention.MethodologyBased on the purpose, this research is applied, in terms of the type of data, it is quantitative, and in terms of data collection, it is descriptive and survey type. The statistical population was the customers of the Digikala online store, whose number was estimated to be more than 3000 people. With the available sampling method, 384 people were selected as a sample, and a researcher-made questionnaire (based on the Likert scale) was sent to them as an electronic link. 307 usable questionnaires were returned. Structural equation modeling with partial least squares approach was used for data analysis and hypothesis testing.ResultsThe data analysis showed that the factor loading value between the components of a variable and the latent variable is more than 0.4, which indicates that the components of this variable have been able to evaluate the latent variable well. Also, the significance of the factor load of each of the variables of the verification model is more than 1.96 and it is significant.Discussion and ConclusionThe current research was conducted with the aim of investigating the role of mobile augmented reality programs on continuous use and purchase intention by consumers among users of the Digikala store. The results of the research showed that virtual presence, experiential value, and purchase benefits have a positive effect on the attitude towards the mobile augmented reality program. In this regard, it can be said that the mobile augmented reality program produces and provides the content to the consumer that is more attractive to the user than ever before (Qin et al, 2021). The more customers engage with the content, the more likely they are to make the expected brand reaction (Park & Yoo, 2020). Also, perceived value and attitude towards the use of mobile augmented reality have a positive effect on consumer satisfaction. It can be claimed that mobile augmented reality allows users to see information related to customer service of various goods and products on any type of display around. Therefore, the more appropriate and up-to-date the quality of the designed system is, it leads to more people being interested and also more people using this technology and encouraging them to buy, and it leads to an increase in their satisfaction (Mclean et al, 2018; Oni et al. al, 2016; Chopdar & Balakrishnan, 2020). Based on the results of the research, satisfaction and perceived value have a positive effect on the intention to continue using and the intention to purchase. As the mobile augmented reality app enhances the shopping experience with the light and sound effects of a 3D movie, it allows stores and malls to transport their customers into a world of their own creation, combining elements of traditional online shopping with 3D experiences for Combine increased satisfaction and more accurate customer purchases (Chang et al, 2018; Chopdar & Balakrishnan, 2020).
Abdolhosein Neisi; Pouya Poormoghadasian
Abstract
Research Article Abstract: Nowadays, managers face new issues in organizations due to the development of information and communication technologies and the emergence of virtual teams. This research tries to investigate the relationship between the trust and effectiveness of the ...
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Research Article Abstract: Nowadays, managers face new issues in organizations due to the development of information and communication technologies and the emergence of virtual teams. This research tries to investigate the relationship between the trust and effectiveness of the virtual teams with an emphasis on knowledge sharing. The statistical population was the employees working in virtual teams in Tebyan Cultural Institute affiliated with Islamic Advertising Organization. 40 virtual teams with 200 employees were selected and the data was collected by a questionnaire and data was analyzed through path analysis using AMOS software. The results have shown that when the knowledge sharing variable is in a desirable amount, the trust components have a more positive impact on the effectiveness of virtual teams.
Sina Raeesi Vanani; Iman Raeesi Vanani; Mohammad Taghi Taghavifard
Abstract
Educational performance measurement through the identification and analysis of data extracted from learners’ activities can effectively result in the improvement of educational performance. In this Article, data of international learners was analyzed based on design science methodology and using ...
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Educational performance measurement through the identification and analysis of data extracted from learners’ activities can effectively result in the improvement of educational performance. In this Article, data of international learners was analyzed based on design science methodology and using data mining methods. In this regard, domestic and international research has been reviewed over the past decade and the academic and non-academic data of students were clustered into three categories: family, supportive, and academic behavior. After the validation of algorithms outputs and determining the number of optimal clusters in each category, clusters were labeled and analyzed. Analysis of labels presents the experience of success or failure of students and roots of effective performance in each cluster, and the labeling method proposed is a new and applicable method in most of the learning centers for segmenting and formulating the educational performance.
Mahdi Joneidi Jafari; Mohammad Taghi Taghavifard; Mohammad Reza Taghva
Abstract
In today's business, projects are considered as an important part of business operations. Thus, the success of projects has a direct impact on the success of the firm. Researchers and practitioners have been attempting to improve project performance by suggesting and implementing several project ...
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In today's business, projects are considered as an important part of business operations. Thus, the success of projects has a direct impact on the success of the firm. Researchers and practitioners have been attempting to improve project performance by suggesting and implementing several project management methods and methodologies. The present research is written to answer the question of how to improve Project performance through the consideration of information technology governance and project governance. The research was conducted using a descriptive-survey research method with a sample of 183 employees of Mellat Bank, using a questionnaire, and using structural equation modeling method, using Smart PLS and SPSS software for analyzing data. The research results indicate that both information technology governance and project governance have a positive impact on project performance. These findings provide evidence for project management professionals that information technology governance and project governance are part of an operational strategy to facilitate project success. This research also highlights the importance of strategic alignment between governance and project governance in enhancing project performance.
Hamed Heidari; Morteza Mousakhani; Mahmood Alborzi; Ali Divandari; Reza Radfar
Abstract
Research Article Hamed Heidari* Morteza Mousakhani** Abstract: Providing financial services on Blockchain-based platforms as a new approach to financial markets has a lot of room for growth. This demonstrates the need to study and identify the drivers of users' attitudes ...
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Research Article Hamed Heidari* Morteza Mousakhani** Abstract: Providing financial services on Blockchain-based platforms as a new approach to financial markets has a lot of room for growth. This demonstrates the need to study and identify the drivers of users' attitudes towards using Blockchain-based financial services. For this purpose, technology adoption models have been used. Using a combination of several technology adoption models, this research aims to study the factors affecting customers' intention to use financial services in Blockchain-based platforms to determine what factors drive users to use them. For this purpose, first, the literature was studied and a conceptual framework was extracted, and in accordance with the model, a structural equation model has been developed. The results have shown that the individual tendency to trust and also structural guarantees, directly affect initial trust and in the following users’ initial trust influences users' behavioral intentions. In addition, technological features and task characteristics, directly influence technology-task fit and technology-task fit affects users' behavioral intention. Furthermore, expecting performance directly affects the behavioral intention of users. This study has concluded that the propensity to use financial services in Blockchain-based platforms is under the influence of social needs and even Blockchain constraints cannot reduce the desire to use financial services based on this technology. * Ph.D. Student, Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. ** Faculty Member, Department of Management, Science and Research Branch, Islamic Azad University, Tehran (Corresponding Author: pres@qiau.ac.ir) , Iran. *** Faculty Member, Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. **** Faculty Member, Department of Management Faculty of Management, University of Tehran, Tehran, Iran. ****** Faculty Member, Department of Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. Received: July 16, 2019 Accepted: January 20, 2020 Research Article Drivers affecting the users' attitudes towards using financial Services in Blockchain-Based Platforms Hamed Heidari* Morteza Mousakhani** Mahmood Alborzi*** Ali Divandari **** Reza Radfar****** Abstract: Providing financial services on Blockchain-based platforms as a new approach to financial markets has a lot of room for growth. This demonstrates the need to study and identify the drivers of users' attitudes towards using Blockchain-based financial services. For this purpose, technology adoption models have been used. Using a combination of several technology adoption models, this research aims to study the factors affecting customers' intention to use financial services in Blockchain-based platforms to determine what factors drive users to use them. For this purpose, first, the literature was studied and a conceptual framework was extracted, and in accordance with the model, a structural equation model has been developed. The results have shown that the individual tendency to trust and also structural guarantees, directly affect initial trust and in the following users’ initial trust influences users' behavioral intentions. In addition, technological features and task characteristics, directly influence technology-task fit and technology-task fit affects users' behavioral intention. Furthermore, expecting performance directly affects the behavioral intention of users. This study has concluded that the propensity to use financial services in Blockchain-based platforms is under the influence of social needs and even Blockchain constraints cannot reduce the desire to use financial services based on this technology. * Ph.D. Student, Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. ** Faculty Member, Department of Management, Science and Research Branch, Islamic Azad University, Tehran (Corresponding Author: pres@qiau.ac.ir) , Iran. *** Faculty Member, Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. **** Faculty Member, Department of Management Faculty of Management, University of Tehran, Tehran, Iran. ****** Faculty Member, Department of Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. Received: July 16, 2019 Accepted: January 20, 2020
Mahdi Hamidi; Seyed Soroush Ghazinoori; Mohammad Naghizadeh; Naser Bagheri Moghaddam
Abstract
vIntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries ...
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vIntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries are implementing various programs, strategies, and policies to achieve digital transformation. However, they face many challenges and obstacles that need to be identified and addressed. This research provides a comprehensive classification of the barriers to digital transformation using the meta-synthesis method including 38 selected articles.Literature ReviewThe literature on this topic has proposed various classifications of the barriers to digital transformation. This research focuses on the barriers from the perspective of digital transformation management and excludes the studies that examine the barriers from a technical perspective. The literature on this topic can be divided into three main approaches: "examining the barriers to digital transformation across industries and companies", "innovation approach" and "barriers to organizational change".Some of the barriers mentioned in the literature are:Lack of standards, lack of legal basis for data use, integration with existing system environment, dependence on other technologies, and fear of transparency/acceptance (Vogelsang et al, 2019)Law/standards, management, and workforce (Bailie & Chinn, 2018)Strategy, business model, business processes, organizational structures, and organizational culture (Vukˇ si´, 2018)The conflict between physical and digital systems, as well as the pervasive mindsets that are ingrained in the organization's culture (Nate & Erica, 2014).Lack of guidance from the government and hence resistance to change; Changing the operating models requires replacing a large number of equipment and systems and involves significant capital; The interaction of different technologies may cause problems in a complex system; The adoption of new technologies requires a certain time for evaluation, and it takes time to adjust the strategy according to the new environment; Lack of overall planning and standardization (Lu et al, 2019).MethodologyThis research is a descriptive-applied study that uses the meta-synthesis method. In this study, the seven-stage model of Sandusky and Barroso (2006) is applied. Based on the research objectives and questions, as well as the theoretical foundations related to the barriers to digital transformation, relevant articles were searched using the keywords in the national and international scientific databases. This search resulted in finding 173 articles related to the keywords. After identifying the articles, the models and concepts presented in them were coded. In this study, open, axial, and selective coding were performed. In the next step, the internal validity and reliability of the codings were checked.ConclusionAs mentioned in the literature, the technological change in the digital field can be analyzed as a technological system and from the perspective of socio-technical transitions (Reinhardt, 2022). Different approaches for analyzing technological transitions are of interest in the literature. This study has chosen a multi-level perspective for this analysis. This perspective views the transition as a historical pattern that can be depicted in three different layers. According to this perspective, technology transition can be conceptualized as three nested levels: landscape, socio-technical regime, and niche.Using this perspective, at the landscape level, the environment of a system is examined, and the two sub-categories of government and society are identified as barriers to digital transformation. Moreover, based on the systemic approach to the topic, the socio-technical regime, which is the system that governs the industry or the field studied in this study, is proposed. The basis of companies developing digital technologies should be analyzed and investigated according to the concept of barriers to digital transformation. In this thesis, this category is explained and the dimensions related to each category are discussed in detail.Considering the scope of the study, this framework does not examine the internal relationships between the variables (sub-categories) under the categories. It seems that suggesting the relationship between sub-categories in the proposed framework can be a recommendation for future studies. Also, examining the solutions to overcome the barriers identified in a case study can be suggested as another recommendation for future studies.Keywords: Digital Transformation, Barriers, Meta-Synthesis, Multi-Level Perspective (MLP). IntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries are implementing various programs, strategies, and policies to achieve digital transformation. However, they face many challenges and obstacles that need to be identified and addressed. This research provides a comprehensive classification of the barriers to digital transformation using the meta-synthesis method including 38 selected articles.Literature ReviewThe literature on this topic has proposed various classifications of the barriers to digital transformation. This research focuses on the barriers from the perspective of digital transformation management and excludes the studies that examine the barriers from a technical perspective. The literature on this topic can be divided into three main approaches: "examining the barriers to digital transformation across industries and companies", "innovation approach" and "barriers to organizational change".Some of the barriers mentioned in the literature are:Lack of standards, lack of legal basis for data use, integration with existing system environment, dependence on other technologies, and fear of transparency/acceptance (Vogelsang et al, 2019)Law/standards, management, and workforce (Bailie & Chinn, 2018)Strategy, business model, business processes, organizational structures, and organizational culture (Vukˇ si´, 2018)The conflict between physical and digital systems, as well as the pervasive mindsets that are ingrained in the organization's culture (Nate & Erica, 2014).Lack of guidance from the government and hence resistance to change; Changing the operating models requires replacing a large number of equipment and systems and involves significant capital; The interaction of different technologies may cause problems in a complex system; The adoption of new technologies requires a certain time for evaluation, and it takes time to adjust the strategy according to the new environment; Lack of overall planning and standardization (Lu et al, 2019).MethodologyThis research is a descriptive-applied study that uses the meta-synthesis method. In this study, the seven-stage model of Sandusky and Barroso (2006) is applied. Based on the research objectives and questions, as well as the theoretical foundations related to the barriers to digital transformation, relevant articles were searched using the keywords in the national and international scientific databases. This search resulted in finding 173 articles related to the keywords. After identifying the articles, the models and concepts presented in them were coded. In this study, open, axial, and selective coding were performed. In the next step, the internal validity and reliability of the codings were checked.ConclusionAs mentioned in the literature, the technological change in the digital field can be analyzed as a technological system and from the perspective of socio-technical transitions (Reinhardt, 2022). Different approaches for analyzing technological transitions are of interest in the literature. This study has chosen a multi-level perspective for this analysis. This perspective views the transition as a historical pattern that can be depicted in three different layers. According to this perspective, technology transition can be conceptualized as three nested levels: landscape, socio-technical regime, and niche.Using this perspective, at the landscape level, the environment of a system is examined, and the two sub-categories of government and society are identified as barriers to digital transformation. Moreover, based on the systemic approach to the topic, the socio-technical regime, which is the system that governs the industry or the field studied in this study, is proposed. The basis of companies developing digital technologies should be analyzed and investigated according to the concept of barriers to digital transformation. In this thesis, this category is explained and the dimensions related to each category are discussed in detail.Considering the scope of the study, this framework does not examine the internal relationships between the variables (sub-categories) under the categories. It seems that suggesting the relationship between sub-categories in the proposed framework can be a recommendation for future studies. Also, examining the solutions to overcome the barriers identified in a case study can be suggested as another recommendation for future studies.
Mohsene Asadi; Mehdi Shami Zanjani
Abstract
For today's businesses, the move to digital transformation and the use of disruptive technologies for survival and growth is inevitable and can create many innovative opportunities for them. In order for organizations to move in this direction and design a roadmap for their digital transformation, they ...
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For today's businesses, the move to digital transformation and the use of disruptive technologies for survival and growth is inevitable and can create many innovative opportunities for them. In order for organizations to move in this direction and design a roadmap for their digital transformation, they must first have a comprehensive and holistic understanding of the current digital situation of themselves. Assessing digital maturity can be the first step in developing the roadmap of digital transformation. Since digital transformation is not a one-dimensional issue and involves many dimensions in the organization, so identifying and paying attention to these dimensions can make it easier to plan for the digital transformation of the organization. This is possible with the help of digital maturity models. This study was conducted to provide a framework for assessing digital maturity. The research method used here was a systematic literature review. Dimensions of digital maturity in this framework include "strategy", "governance and leadership", "business model and ecosystem", "culture and skills", "process", "employee experience", "customer experience", "technology", "data" "Innovation" were identified and then 69 indicators related to each dimension were introduced.
Seyed Saeed Mirvahedi; Mohammad Taghi Toghrayee; Maryam Astaneh
Abstract
Today, on the one hand, the growth of web-based businesses and, on the other hand tense market competition, encouraged business owners to identify effective approaches to achieve customer loyalty and attachment. In the meantime, gamification has been vastly appreciated as a solution to engage customers ...
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Today, on the one hand, the growth of web-based businesses and, on the other hand tense market competition, encouraged business owners to identify effective approaches to achieve customer loyalty and attachment. In the meantime, gamification has been vastly appreciated as a solution to engage customers more to the businesses. In this paper, a model of gamification is developed to shed some light on this area. Through qualitative approach and grounded theory as method of analyzing, some strategies are suggested to solve problems such as carelessness and lack of loyalty of audiences (customers). The model with all its component shape a strategic structure that can help web-based businesses to implement gamifications to gain a maximum results such as customer (audience) loyalty. Keywords: Gamification, entrepreneurial Businesses, Web-Based businesses.
Vahideh Alipoor; Mohammad Reza Saadi; Atefeh Mehri Bazghaleh
Manochehr Zamani Farizhandi; Payam Hanafizadeh; Zohreh Dehdashti Shahrokh; Mohammadtaghi Taghavifard
Abstract
Multi-channel banking have attracted a lot of attention in recent years. So, the design of multi-channel banking services and the identification of the costs of each of these levels, it is an important issue for both banking professionals and researchers in this field. The main concern that this article ...
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Multi-channel banking have attracted a lot of attention in recent years. So, the design of multi-channel banking services and the identification of the costs of each of these levels, it is an important issue for both banking professionals and researchers in this field. The main concern that this article deals with is how to design a hybrid channels services so that users can afford to use them. This study, by relying on the affordance theory and with the epistemological assumptions in designing the research method, qualitative data has been gathered. In order to collect qualitative data, we have used an in depth-interview with the experts of the banking industry. The results indicate that to improve the users ‘affordance of multi-channel banking, it is possible to consider 15 issues. Topics that can be considered by the user as well as the possible perceptual and lead to higher levels of use. The findings of this research can help experts and senior managers of the banking industry in the design of multi- channels services.
Manijeh Haghighinasab; Zahra Taghavi
Abolfazl Khosravi; Mohammad Soori; Mohammad Arabi
Abstract
Experienced people today are one of the most important assets of any organization. These people have acquired sufficient knowledge through years of experience and education as well as through various training courses. For this reason, one of the main concerns of many organizations is to use the ...
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Experienced people today are one of the most important assets of any organization. These people have acquired sufficient knowledge through years of experience and education as well as through various training courses. For this reason, one of the main concerns of many organizations is to use the knowledge of experienced retirees and transfer them to other people and employees of the organization. In this regard, the present study aimed to present a Framework for implementing knowledge management of outgoing employees of Ansar Bank. The present study is applied in terms of fundamental purpose and descriptive in nature. The sampling used in this study was simple random sampling with snowball sampling. The main basis for gathering information has been to conduct in-depth interviews with experts from the academic and academic community as well as specialists and managers of Ansar Bank to achieve theoretical saturation. A total of 19 interviews were conducted. After gathering information, the interview codes were analyzed. After discussing the totals obtained from the interviews conducted in the present study, the map of the totals obtained from this information was presented as a final Framework. The final Framework shows that the knowledge management of the departing Ansar Bank employees consists of 32 code and 8 concepts in two categories. Knowledge Management Emerging Personnel from Ansar Bank was formed in 8 concepts: knowledge transfer tools, enhancing engagement, processes, training, incentives, systems, information evaluation and knowledge storage and retention tools. It is recommended that Ansar Bank take each of these components and tools seriously and implement the practices introduced in this research step by step in order to successfully implement and improve its knowledge management status.
Taleb Balandeh; Mehdi Ebrahimi
Abstract
The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and ...
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The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and collected 11 archival reports related to the issue using theoretical sampling from three platforms of Tapsi, Snap, and Carpino, and data were analyzed by thematic analysis. As a result, 8 themes as elements of the BM in entering platform markets were identified. After this stage, 12 questionnaires were collected from experts, using snowball sampling, and then a model of the relationships between these factors was presented by the ISM method. The findings show that the competitive conditions of the platforms as the first element of BM have a high influence on other elements of BM. The most effective element in entering the market was the value proposition to users, which needs to be optimized according to the competitive conditions.IntroductionLooking at the top businesses, it seems that 16 of the top 25 global companies are platforms and use the platform business model, including Facebook, Alibaba, Amazon, and Uber. The development of supporting technologies and the spread of mobile devices has paved the way for the development of platform businesses in recent decades (Qadri et al., 2019).In Iran, along with the development of platforms at the global level, the platform markets have been expanding in recent years. DigiKala, an Iranian Marketplace, reported 4.5 million daily visits through its website and application and 12 thousand daily new customer acquisitions in 2018 (Khalilnejad et al., 2019).But the story of startups in general and platforms, in particular, stands more than a story of success and includes the failure of many entrants to these markets. Blank and Dorf (2020) estimated the success rate of startups as one in twelve in their famous book, "Startup Owner's Manual " (Blank & Dorf, 2020). According to a survey conducted on the Ecosystem news site, researchers found that out of 225 failed startups, about 30% use the platform business model (Ecosystem news site).Research Question(s)The distinct organizational features of platforms create many complex challenges compared to traditional organizations (Kretschmer et al, 2020), so the main research questions are: what are the elements of the platform business model for entering and starting activities in platform markets and what are the relationships between them.Literature ReviewStoian and Tohanian (2021) define a platform as a technology that enables transactions between a collaborative network and its users in a way that contributors and users have mutual and interdependent cooperation within the framework of the platform ecosystem. In a multi-case study, Stoian and Tohanian (2021) investigated the model of platform businesses in technology-oriented industries in a competitive framework and affected by the Corona epidemic, which shows that platforms innovate in their business several times from the time of entry to maturity. And they emphasize that platforms can identify and use innovation opportunities in their business model by establishing strategic partnerships with technology-oriented companies that are close to their core business model (Stoian and Tohanian, 2021).Ardolino et al. (2020) presented a three-level framework for describing digital platforms, which includes business model dimensions, variables of business model dimensions, and the definition of these variables based on their items. The dimensions of the business model in this model are value proposition, platform side, platform revenue model, platform control, platform competition, and platform architecture (Ardolino et al., 2020).Tura et al. (2018) have also provided a framework for platform design using the research background, which includes four elements of platform architecture, value creation logic, platform governance, and platform competition (Tura et al., 2018).MethodologyThe methodology adopted in this research work is exploratory and the multiple case study is used as the main approach. This research has been done in two stages. In the first stage, using multiple case study strategy and through semi-structured interviews with executive and operational managers and related archival reports using theoretical sampling, we gathered from three case studies (Snapp, Tapsi, and Carpino) in which we conducted 23 interviews and used 11 archival reports and we used theme analysis to analyze data. For the narrative of the interview questionnaire, we presented it to three experts and applied their advice for reliability, we used retest and intra-subject methods that showed acceptable reliability.In the second stage, 12 questionnaires were collected from experts, using snowball sampling, and then a model of the relationships between these factors was presented by the ISM method. The narrative reliability of the questionnaire was presented it three experts and we applied their advice.ResultsThe findings of the current research are the result of cross-analysis of the main themes of three case studies in the form of comparing and confronting these themes with each other in three cases and identifying similarities and differences among them, which are presented in the form of categories in Table 1.Table 1: The results of the theme analysis of case studiesThemeConceptsTotal signsCompetitive conditionsMore platform competition on the supplier side25More competition during peak travel requests10User preference for platforms with more users5Stability in the platform competition market5Multi-homing6The limited number of actors due to the importance of scale in the Iranian market16Buyer value propositionTrip quality assurance104Affordable trips31Availability25Ease of use18Standard service delivery5Faster access to the traffic plan26Higher safety and security compared to taxis and inter-route passenger cars35Supplier value propositionEasy and quick access to passengers20 Receiving benefits and bonuses23 Utilizing surplus capacity6 The optionality of being on the platform3Network effect strategyProviding free trips in the form of passenger referral schemes31Referral rewards for drivers12Marketing channels strategyUtilizing above-the-line marketing methods for user base growth14Utilizing below-the-line marketing methods for user base growth25Focus on the cozy spots of the market33Earning modelEarning strategy by receiving commission from the supplier side57The strategy of how to be flexible in the costs of users52Customer loyalty strategyImplementation of modern customer loyalty models (two-sided)12Setting up a drivers' club and making games forDriver performance8Launching a customer club and making games for customers to use the platform more5The strategy of attracting partners and providing joint servicesCooperate with partners who provide support services(such as an app, payment system, etc.)5 Cooperation with partners to increase the scope of services3 Total620After identifying the elements of the platform business model in the internet taxi platform market by studying the active platforms in this market using interpretative structural modeling, relationships and the level of variables were extracted in the form of Figure 1 model.Figure 2: Relationships and The Level of Platform Business Model Variables ConclusionThe final results of this research show that, before entering the market, it is necessary to get a proper understanding of the competitive conditions of the platform market by platform owners, as a result of which the value proposition would be defined in harmony with the market conditions. This proposed value defined using efficient and effective marketing methods should be communicated to users and users will be attracted to the platform, while in parallel the network effect created by the platform will be governed to a more optimal state in terms of network effects. be established on the platform and prevent the formation of a network effect on the platform. The revenue model should also be defined in consideration of other elements of the business model in order to create a financial flow for the survival of the platform, and along with these issues, the platform designers need to create a loyalty strategy from the beginning and increase the cost of migration for users. Both sides of the platform should think of solutions so that the effect of multi-homing does not cause the loss of users and reduce their activity on the platform. Finally, defining the goals and implementing the strategy of attracting partners to improve the value proposition of the platform is something that platform owners should not neglect.
anita hajizadeh; Mohammad Javad Ershadi; mohammad reza nabatchian
Abstract
Mistake proofing is an approach whose main purpose is to make mistakes impossible. This technique can eliminate the possibility of errors by making changes in the process, or by appropriate culture, or by preventing them from making a mistake by sending the appropriate message. Using new tools or technologies ...
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Mistake proofing is an approach whose main purpose is to make mistakes impossible. This technique can eliminate the possibility of errors by making changes in the process, or by appropriate culture, or by preventing them from making a mistake by sending the appropriate message. Using new tools or technologies to improve the quality expected of the customer. The use of the miscalculation will dramatically increase customer loyalty. Although it has been decades in the making, it has a limited track record in services as well as in information technology and especially in information systems. In this study, based on previous research, the main dimensions of the error-solving strategies are categorized. Then, using the questionnaire, the experts' opinions on prioritization of nonlinearity strategies are discussed. We also select the final criteria based on the nominal batch technique and then prioritize the factors that play an important role in making the information systems unreliable based on the best-worst or BWM weighting method. The results showed that proper planning of quality management programs, skilled staff, advanced facilities and equipment, design capability and finally the use of appropriate controllers as the most important factors of information systems malfunction can be considered as the top priority of service managers. Also, providing appropriate assumptions for information items and improved data model structures can reinforce technological and innovative approaches to information systems.
Masoud Taghiabadi; Masoumeh Taghiabadi; Hamid Taghiabadi
Abstract
Social networks have facilitated the online customer engagement of the marketing industry. This research aims to investigate customer engagement in Iranian cosmetics brand pages on Instagram which has been done by quantitative content analysis. The statistical population was all available cosmetic brands, ...
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Social networks have facilitated the online customer engagement of the marketing industry. This research aims to investigate customer engagement in Iranian cosmetics brand pages on Instagram which has been done by quantitative content analysis. The statistical population was all available cosmetic brands, from which five popular brands (May, Calista, Inley, Cinere and Amoutia) were selected and 60 posts analyzed from each brand page. The results indicate that there is a positive and significant relationship between the type of content (Incentive, Promotional, information and entertainment) at the significant level of p <0.001 and customer engagement. Also, there is no significant relationship between content and Interactivity and negative valence with more engagement. Between the Vividness of the posts and the positive valence, the hypothesis was partially supported and indicated its partly impact on customer engagement. The results of multiple regression analysis for the number of likes and comments in the posts show that the total variance of the model and R-squared for these two are 0.668% with F = 15.372 and p <0.001 and 0.410% with F = 7.590 p <0.001, respectively and shows its significance. The adjusted R-squared also shows that 66.5% of the changes of the dependent variable (likes) and 40.6% of the changes of comments are only the result of the effect of the independent variables of the research.
Nastaran Afsham; Ali Mobini Dehkordi; Jahangir Yadollahi Farsi
Abstract
In recent decades, design thinking as a new approach to problem solving and innovation has attracted the attention of many researchers in different fields. Many organizations and individuals today are taking advantage of design thinking as they seek to use the skills and processes of designers ...
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In recent decades, design thinking as a new approach to problem solving and innovation has attracted the attention of many researchers in different fields. Many organizations and individuals today are taking advantage of design thinking as they seek to use the skills and processes of designers to come up with solutions to complex problems or create processes that optimize results and improve conditions. However, there is no consensus in the field of research on the basic features, applications, and definitions of design thinking. To elucidate the knowledge of this field and conceptualize design thinking and its role as cognitive constructs in the entrepreneurial literature, this research has comprehensively reviewed 106 conceptual and empirical studies of a total of 2037 articles from 1985 to 2019. This study is a descriptive and systematic literature review. Identification of different conceptualizations of design thinking, tools for designing thinking, models discussed in this field, and its relation to entrepreneurship are the results of this study.
Majid Kalantari; Jalal Haghighat Monfared; Mohammad'Ali Keramati
Fatemeh Mohammadi; Hamid Reza Yazdani; Marzieh Adibzadeh
Abstract
Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's ...
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Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's shopping intentions. The main purpose of this study is to identify the factors affecting online shopping intentions and to review and synthesis the results of research conducted in this area with a meta-analysis approach. The statistical population of the study is online shopping studies published in international journals between 2000 and 2018. To conduct this research, after reviewing and screening more than 635 articles related to online shopping, 89 articles were selected for meta-analysis. After reviewing the selected articles, a total of 24 variables with a frequency greater than 5 were identified that were selected as influencing variables on online shopping intentions. The results related to the effect size of the variables showed that the satisfaction variable with the effect size of 0.614 had the most impact and then perceived value and shopping experience had the most impact on online shopping.
Hossein Hajipourfard; Behzad Soltani; Abbas Tolouei Eshlaghi; Seyyed Habibollah Tabatabaeian
Abstract
IntroductionIn recent decades, a large number of information technology-based businesses have risen to the top of the world's top companies list. Until the early years of the third millennium AD, large companies and owners of oil wells and mineral resources, along with industrial production complexes ...
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IntroductionIn recent decades, a large number of information technology-based businesses have risen to the top of the world's top companies list. Until the early years of the third millennium AD, large companies and owners of oil wells and mineral resources, along with industrial production complexes that are several decades and several hundred years old, have been the flagships of the list of the largest and most successful companies in the world, but this dominance has been challenged by IT-based start-ups during the last two decades. According to the report of the Economist magazine, between the years 2006 and 2016, the top of the list of the world's top companies was suddenly empty of companies active in the fields of energy and production, and their places were filled by information technology young companies. These changes are clear examples of the transition of the world economy from resource-oriented to data-oriented.According to international reports, the value of the production of information technology businesses from the total production of the world’s economy has increased by 29% in the period of 5 years, between 2015 and 2020, reaching 24 trillion and 615 billion dollars, and the share of the digital economy has reached 25% of the total world economy. In other words, the digital economy has swallowed two and a half percent of the share of the traditional economy in 5 years. (UNCTAD, 2019)These facts show the need to pay attention to the position of businesses based on information technology.Theoretical LiteratureIT-based businessesBusinesses that convey their value proposition to customers through various information technology tools, and the main components of their business model are based on information technology, are called information technology-based businesses.Digital EconomyThere are three defined levels in the definition of digital economy. Its limited definition as the main core of the digital economy includes specialized products in the field of information and communication technology, including hardware production, software development, and the provision of Internet and telecommunication services. In the second level, in addition to the central core, it also includes the added value resulting from digital platforms and services. The third level of definition, referred to in the literature as the digitized economy, includes the added value resulting from the use of information technology in all industries.MethodologyThe present research is based on a model that is the product of a qualitative study. The mentioned model became the basis for designing the research questionnaire. After evaluating the validity of the content, the designed questionnaire was sent to a community consisting of three different groups of industry activists, and the received data was analyzed using the Structural Equations Method.ResultsAfter conducting the tests and making the corrections, the final research model was confirmed, consisting of 5 main categories and 22 subcategories or indicators. The main categories counted include 1) organizational factors, 2) environmental factors, 3) policy factors, 4) economic results, and 5) non-economic results.Internal characteristics refer to the factors that a business must focus on for success. In other words, if the following factors are present in a business, the chance of being successful in the market are much higher than that in businesses that did not pay attention to these factors. In other words, this group of factors refers to the internal coordinates of businesses prone to growth and development. These factors include the right project team, business model, specialized human resources, access to financial resources, innovation, and effective marketing.The second group of factors affecting the development of businesses under research are environmental factors. These factors include five categories of sanctions, inappropriate laws, weak information technology infrastructure, economic stagnation of the country, and problems of the information technology innovation system.The third category of factors explained in this research is the role of the government in the development of such businesses in the country. These factors have focused on how the government intervenes in this matter in such a way as to facilitate and accelerate the growth of these businesses. Although these factors are also relevant for businesses in different sectors, the examples of these policies in IT businesses and how the government supports them are different.ConclusionBased on the results of this research, policy factors in this model are an exogenous and independent variable that plays a key role in the development of this category of businesses. This issue confirms the necessity of the government's presence and adoption of policies to support the development of these businesses.
Davood Darvishi Selokolayi; Samira Heydari Gorji; Sahar Valipour Parkohi
Abstract
The industrial revolution has affected the economy and various industries. Technology is the main factor of the fourth industrial revolution, which has a significant impact on tourism. The development of information technology and intelligence has led to the transformation of the tourism industry and ...
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The industrial revolution has affected the economy and various industries. Technology is the main factor of the fourth industrial revolution, which has a significant impact on tourism. The development of information technology and intelligence has led to the transformation of the tourism industry and creates a lot of competition and makes many developers of the tourism sector to engage in real innovations to attract tourists. Therefore, to investigate the smart economy in tourism, this study tries to evaluate the indicators of the smart tourism economy in Iran by using a model based on the best-worst multi-criteria decision-making method. For this purpose, first, by studying the research literature and the opinions of experts in the field of tourism, the effective dimensions and indicators of the smart economy in the tourism industry have been determined. According to experts, the best-worst method, increasing attractions and activities is the most important criterion in the economy of smart tourism. In addition, creating new markets for selling domestic products and using information technology are placed in the second and third priorities, respectively. The results of this research show that managers of the tourism industry should focus on increasing attractions, introducing services related to tourism information through smart tools, using online markets or e-commerce and making more use of the information technology platform.
Mohammad Ehsan Basiri; Shirin Habibi; Shahla Nemati
Abstract
With the spread of Covid-19 disease, quarantine, and social isolation, people are increasingly posting their opinions about the coronavirus on social networks such as Twitter. However, no study has yet been reported to analyze online opinions of individuals in order to understand their feelings about ...
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With the spread of Covid-19 disease, quarantine, and social isolation, people are increasingly posting their opinions about the coronavirus on social networks such as Twitter. However, no study has yet been reported to analyze online opinions of individuals in order to understand their feelings about the Covid-19 epidemic in Iran. This study analyzes the emotions in the opinions of the Iranian people on the social network Twitter during the Corona crisis. For this purpose, a deep neural network model is presented. As there is no labeled dataset of Covid-19 tweets, the proposed model is first trained on the Stanford University Sentiment140 dataset, which contains 1.6 million tweets, and then used to classify the two classes of emotions contained in the collected corona-related tweets in Iran. The results show that the percentage of tweets with negative emotions is significantly higher than positive tweets. Also, the change in negative emotions of people in different months is proportional to the change in patient statistics.
Samad Rahimiaghdam; Alireza Fazlzadeh; Noushin Ebrahimiaghdam
Abstract
The aim of this research is to explain the scientific foundation and offer practical solutions for online purchase intonation based on assurance strategies by mediating role of trust in online stores. The research is applied from goal perspective and descriptive -correlative from data collection type. ...
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The aim of this research is to explain the scientific foundation and offer practical solutions for online purchase intonation based on assurance strategies by mediating role of trust in online stores. The research is applied from goal perspective and descriptive -correlative from data collection type. The statistical population is all people of Tabriz city who have had at least one Internet shopping experience. 384 samples were selected by random sampling. Standard questionnaires were used to collect data. The data were analyzed by structural equations modeling method with AMOS software.The research findings indicate, assurance statement has directly effect with path coefficient 0.4 and indirectly effect by the mediating role of trust with path coefficient 0.07 on online purchase intenation. Third party assurance has directly effect with path coefficient of 0.3and indirectly effect by the mediating role of trust with path coefficient 0.08 on online purchase intention. Also trust has a positive impact on online purchase intenation with path coefficient 0.37.Given the significant direct and indirect effect, trust plays a partial mediating role in the relationship between assurance strategies and online purchase intention. It is suggested that managers implement assurance strategies in online stores in order to gain more trust and online purchase intention.
Seyed Mohammad Sajadiyan
Abstract
AIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service ...
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AIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. vIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.
