Abdolmajid Mosleh; Adel Pourdehghan
Volume 1, Issue 4 , September 2014, , Pages 37-64
Abstract
Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications ...
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Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users.
Jamshid salehisadegheiani; Samaneh Sorournejad; Reza Ebrahimi Atani; Maryam Akhavan Kharazian; Mousa Rezvani Chamazamin
Volume 1, Issue 2 , December 2013, , Pages 147-162
Abstract
In recent years, a number of new payment solutions have been introduced in mobile commerce although with less success. The existence of standardized and widely accepted mobile payment (also known as MP) procedures is crucial for successful business-to-customer mobile commerce. On the other hand, Non-acceptance ...
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In recent years, a number of new payment solutions have been introduced in mobile commerce although with less success. The existence of standardized and widely accepted mobile payment (also known as MP) procedures is crucial for successful business-to-customer mobile commerce. On the other hand, Non-acceptance of innovations has generally been attributed to the failure of laggards to keep up with the time. While our previous survey has investigated positive adoption decisions, this paper focuses on consumer resistance against innovation instead. In this paper we examine the conditions of resistance to the MP procedures by Iranian customers. In fact we attempts to discover causes that force an Iranian customer in particular to resist to innovation such as mobile payment. Based on the theory of innovation resistance and the mobile payment literature, we designed a questionnaire which is distributed amongst our understudy society of Ordinary Iranians. We employed data mining techniques in order to extract useful patterns from data, which describe the reasons of that refusal associated with different social and cultural levels of the society.
Mohammad Mousakhani; Sirous Alidousti; Mostafa Shahboodaghian
Volume 1, Issue 1 , December 2012, , Pages 61-74
Abstract
Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal ...
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Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal obstacle into consideration and all proved to be influential unless the location. In this current paper obstacles are identified and put in order of importance according to technicians and experts in information and communication technologies and analyzed by Factor Analysis and Friedman proven statistical tests.
Mahmoud Jafarpoor
Volume 1, Issue 1 , December 2012, , Pages 91-121
Abstract
Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal ...
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Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal obstacle into consideration and all proved to be influential unless the location. In this current paper obstacles are identified and put in order of importance according to technicians and experts in information and communication technologies and analyzed by Factor Analysis and Friedman proven statistical tests.
