Research Paper
Data, information and knowledge management in the field of smart business
Maral Shadpour; Kambiz Shahroodi; , Narges Delafrooz
Abstract
In terms of the purpose of this study, it is an applied-developmental study that seeks to provide a model for reducing customer churn using artificial intelligence-based insurance industry. From the point of view of the data collection method, . To achieve the goal, a mixed exploratory research design ...
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In terms of the purpose of this study, it is an applied-developmental study that seeks to provide a model for reducing customer churn using artificial intelligence-based insurance industry. From the point of view of the data collection method, . To achieve the goal, a mixed exploratory research design (qualitative-quantitative) was used. In the qualitative part, the theme analysis method was used, and in the quantitative part, the partial least square method was used. The community of participants of the qualitative part included the managers of Iran Insurance Company, 17 of whom were selected by purposive sampling method. In the quantitative part, the statistical population consisting of managers and experts of Iranian insurance and managers of Iranian insurance agencies in Gilan province, with the method of effect size and power analysis, 130 people were selected by cluster-random sampling method. The data collection tool in the qualitative part was semi-structured interview and in the quantitative part, researcher-made questionnaire. Research findings showed that technical factors of artificial intelligence, managerial factors of artificial intelligence and relationship marketing affect the management of relationship with customers. Customer relationship management improves customer experience by influencing service personalization and customer orientation. This factor by influencing customer loyalty, customer satisfaction and customer participation leads to the reduction of customer churn. Therefore, it was found that artificial intelligence is an infrastructure structure that, from a technical and managerial point of view, can help to improve customer relationship management in Iranian insurance agencies and reduce customer turnover and loss.
Research Paper
Data, information and knowledge management in the field of smart business
, Parisa karaminiya; , Ali Rajabzadeh Ghatari; Mohmoud Dehghan Nayeri,
Abstract
This research was conducted with the aim of modeling the drivers and consequences of digital transformation in the country's steel industry business ecosystem Iran. The present study is an applied-developmental research in terms of its purpose and a descriptive-survey research in terms of its data collection ...
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This research was conducted with the aim of modeling the drivers and consequences of digital transformation in the country's steel industry business ecosystem Iran. The present study is an applied-developmental research in terms of its purpose and a descriptive-survey research in terms of its data collection method. In line with the purpose, an exploratory mixed research design was used. The qualitative section's participant population includes management professors and managers of the country's steel industry. Theoretical saturation was achieved after 20 interviews using the theoretical sampling method. In the quantitative section, a sample of 140 managers and experts of the country's steel industry was selected using the Cohen power analysis method. The data collection tool was a semi-structured interview and a researcher-made questionnaire. The validity of the qualitative section was examined based on reliability, transferability, confirmability, and reliability, and the Holst coefficient was estimated to be 0.707 and Cohen's kappa was 0.658, which is desirable. The questionnaire was validated by estimating the content validity ratio, convergent validity, and divergent validity. Also, Cronbach's alpha, coefficient of resiliency and composite reliability of all constructs were estimated above 0.7. Qualitative content analysis, structural-interpretive modeling and partial least squares methods were used to analyze the data. The research findings showed that business ecosystem factors, The digital transformation strategy also affects the digital transformation of the steel industry, and digital transformation in turn affects digital innovation and digital communications, and affects innovative performance, social performance and marketing performance, and ultimately enables the achievement of financial performance.
Research Paper
Neda Kavand; Yoseph Mohammadi Moghadam
Abstract
In today's fast-paced and changing world, all the evidence points to the centrality of the human role in overcoming problems, opening bottlenecks, creating advanced technology and producing various technologies. In this field, managers are the foundation stone of any organization, and the organization ...
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In today's fast-paced and changing world, all the evidence points to the centrality of the human role in overcoming problems, opening bottlenecks, creating advanced technology and producing various technologies. In this field, managers are the foundation stone of any organization, and the organization can achieve capability and development if it is properly managed and has skilled managers. Therefore, in this article, an attempt has been made to examine the unlearning of managers in skill enhancement in the digital age. The present research is one of the combined researches, and the data was collected through semi-structured interviews with the elites, who were selected by the snowball method. In order to analyze the data, the theme analysis method was used, finally 59 basic themes, 11 organizing themes and 3 excellent themes were obtained. The themes obtained were evaluated and confirmed by collective agreement method and binomial test. The results showed that the three key factors of understanding digitalization (having a digital perspective, critical thinking and cognitive flexibility), Digital foundation (redefinition of tasks and responsibilities, compatibility and adaptability, digital literacy, digital mentality) and leading changes (social-emotional intelligence, networking, reflective thinking) are essential skills of managers for the success of organizations' digital journey.