Vahideh Alipoor; Mohammad Reza Sa'di; Ghazal Golshan
Abstract
Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well ...
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Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well as experience and risk on E-WOM by considering the mediating role of the trust variable. The statistical population of this research consists of buyers ftom Tehran/Karaj from Alibaba website. 384 samples were selected by Cochran's formula and data was collected by distributing questionnaires. The research data were analyzed by structural equation modeling using Amos. The results show that e-services dimensions as well as experience have a positive and significant effect on trust and E-WOM. Trust also has positive and significant effect on E-WOM. The results emphasize the importance of focusing on improving the quality of e-services in online stores and user experience of buyers on their participation in advertising.
Mehdi Karimipour; Amir r Bayat Tork; Jalal Haghighat Monfared
Abstract
Today, advanced technologies are considered as one of the most vital components of business, industry and services and a strategic factor for the economic development of countries. Some researchers consider advanced technologies as the heart of wealth generation in the organizations, and it is almost ...
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Today, advanced technologies are considered as one of the most vital components of business, industry and services and a strategic factor for the economic development of countries. Some researchers consider advanced technologies as the heart of wealth generation in the organizations, and it is almost impossible to provide competitive products and services in a global environment without using the required advanced technologies. Given the importance and the role of technology, especially advanced technologies, in creating competitive advantage for organizations, one of the key issues regarding such technologies is acquisition and the acquisition method. This qualitative research, by adopting a risk analysis and management approach in the field of technology acquisition, seeks to explore a conceptual model of the acquisition of advanced technologies for the Information Technology (IT) industry using Grounded Theory. To collect data, 15 semi-structured interviews were conducted with the experts in the field of IT and technology management and acquisition. The sampling was performed using judgment and snowball techniques. Data analysis was done using MAXQDA10 software which resulted in the emergence of 105 concepts and codes, 23 sub-categories, and 5 main categories. This article aims to achieve a conceptual model of advanced technology acquisition with emphasis on information technology analysis and risk management, taking into account the environmental conditions prevailing in the country's information technology industry. The proposed conceptual model was developed with emerging design approach and the results of the research were explained as theoretical propositions.
