Mitra Daneshparvar; Zohreh Dehdashti Shahrokh
Abstract
Today, we see the great impact of social networks on the purchase of many products in various industries. One of the industries that has been affected by social networks in recent years is the clothing industry. Therefore, this study seeks to identify the factors affecting the purchase of clothing in ...
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Today, we see the great impact of social networks on the purchase of many products in various industries. One of the industries that has been affected by social networks in recent years is the clothing industry. Therefore, this study seeks to identify the factors affecting the purchase of clothing in social networks and to develop a model of consumer shopping behavior in social networks for the clothing industry. In this research, a combined method has been used. In the qualitative section, through interviews with clothing sellers active in social networks, texts were prepared and coded, 46 concepts were identified, which were classified into four main categories and 16 sub-categories and presented in the form of a prototype. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks, and the final model of consumer purchasing behavior for purchasing clothing through social networks was presented. The results showed that individual factors, company-related factors and social and cultural factors directly and also with the mediating role of trust, had a significant effect on the consumer's decision to buy clothing, followed by a significant effect on loyalty, repurchase and Advise others to buy through social media.
Abdolmajid Mosleh; Adel Pourdehghan
Volume 1, Issue 4 , September 2014, , Pages 37-64
Abstract
Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications ...
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Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users.
