Mahdi Joneidi Jafari; Mohammad Taghi Taghavifard; Mohammad Reza Taghva
Abstract
In today's business, projects are considered as an important part of business operations. Thus, the success of projects has a direct impact on the success of the firm. Researchers and practitioners have been attempting to improve project performance by suggesting and implementing several project ...
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In today's business, projects are considered as an important part of business operations. Thus, the success of projects has a direct impact on the success of the firm. Researchers and practitioners have been attempting to improve project performance by suggesting and implementing several project management methods and methodologies. The present research is written to answer the question of how to improve Project performance through the consideration of information technology governance and project governance. The research was conducted using a descriptive-survey research method with a sample of 183 employees of Mellat Bank, using a questionnaire, and using structural equation modeling method, using Smart PLS and SPSS software for analyzing data. The research results indicate that both information technology governance and project governance have a positive impact on project performance. These findings provide evidence for project management professionals that information technology governance and project governance are part of an operational strategy to facilitate project success. This research also highlights the importance of strategic alignment between governance and project governance in enhancing project performance.
Mona Jomipour; Seyed Mohammad Bagher Jafari; Mahnaz Hosseinzadeh; Aghdas Soleimani
Abstract
Strategic alignment of marketing and information technology is one of the managers’ priorities in recent years, that should be considered in order to achieve optimal performance in the field of digital marketing. Applying information technology in a proper way, in line with marketing strategies, ...
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Strategic alignment of marketing and information technology is one of the managers’ priorities in recent years, that should be considered in order to achieve optimal performance in the field of digital marketing. Applying information technology in a proper way, in line with marketing strategies, to meet marketing needs is the main emphasis of strategic alignment between marketing and information technology. Despite the growth of investment in marketing technologies and the necessity of strategic alignment in this field, the literature on identifying the effective factors for strategic alignment of marketing and information technology has not been addressed yet. Therefore, the main purpose of the current research is to identify the effectiveness in strategic alignment of marketing and information technology in organizations hoping to improve the efficiency of IT investments in marketing. The research is conducted in two stages applying a mixed approach. In the first stage, qualitative approach and semi-structured interview tools are used to identify and extract the factors from the experts’ perspectives. In the second step, quantitative approach and BWM technique are used to weight and prioritize the identified factors. The statistical population of this study includes all academic experts in the field of research and senior executives with experience in marketing and information technology in organizations with digital marketing who were selected by purposeful sampling. The findings of the study include 7 factors of support and support of senior marketing manager, IT capabilities, partnerships / communications, governance, marketing competencies, skills / manpower and competitive factors, of which partnership / communication has the most weight and importance and competitive / environmental factors with the least weight were the least important.
Nasser Shahsavari-pour; Shahla Rezvandoust; Amir Mirzaie; Shahla Heydarbeig
Abstract
Today, considering the significance and development of IT application and in spite of huge investment in this field, there are some problems and contradictions in many organizations regarding failure to meet business requirements. One reason for this inconsistency is the lack of alignment between IT ...
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Today, considering the significance and development of IT application and in spite of huge investment in this field, there are some problems and contradictions in many organizations regarding failure to meet business requirements. One reason for this inconsistency is the lack of alignment between IT strategy and business strategy. This study aims to investigate the relationship between alignment of IT strategy and business strategy with the agility in software companies. The population of the study includes business managers as well as IT managers and experts in software companies in Tabriz. The tool for data collection consists of two parts including alignment-related and agility-related. The methodology of this research is descriptive and the collected data were analyzed by regression test. According to results of the study, it can be stated that alignment is a principal to access agility. Furthermore, two communications and skills dimensions of alignment are positively effective in the agility. However, the effect of dimensions such as competency/value, discretionary level, participation and scope on the agility was not confirmed.
