Maryam Bakhshi; Reza Samizadeh
Abstract
vv T The fast development of the Internet in the banking sector encourages customers to use electronic banking. This study presents the key findings which is the result of studying the experiences of Iranian users in the field of electronic banking. The aim of this study is to identify factors ...
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vv T The fast development of the Internet in the banking sector encourages customers to use electronic banking. This study presents the key findings which is the result of studying the experiences of Iranian users in the field of electronic banking. The aim of this study is to identify factors encouraging users to receive e-banking adoption. The structure of this study was developed based on the Technology Acceptance Model & utilizes other important variables such as trust, security, prior experience, knowledge of service and quality of Internet access. This model experimentally studies the affecting factors on behavior of 180 users in e-banking adoption. In the study, structural equation modeling was used to analyze the data and hypothesis test. The findings show that the quality of internet connection and awareness of e-banking services have significant effects on perceived usefulness and perceived ease of use on electronic banking adoption. Trust also has a significant impact on attitudes towards e-banking adoption
Changiz Valmohammadi; Maryam Sadat Mazaheri
Abstract
Nowadays, with the development and growth of information and communication technologies, employees resist to adopt such technologies, leading to the failure of the implementation and operationalization of these kinds of new technologies. Given increased usage of cloud computing as a new paradigm of communication ...
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Nowadays, with the development and growth of information and communication technologies, employees resist to adopt such technologies, leading to the failure of the implementation and operationalization of these kinds of new technologies. Given increased usage of cloud computing as a new paradigm of communication in organizations, the analysis of information systems users’ behavior is essential in organizations. This study uses the Technology Acceptance Model (TAM) presented by Davis to clarify the factors influencing technology acceptance and the decision to use cloud computing technology among IRIB employees. To do so, a structured questionnaire was designed and distributed among 230 IRIB personnel in the field of information technology. The calculated reliability using Cronbach method was 0.84. Then the exploratory and confirmatory factor analysis were performed. Based on path analysis coefficient it is confirmed that the most important factor influencing the decision to use cloud computing is perceived usefulness' factor. The obtained result could be employed as a guidelines by managers of the surveyed organization towards more effective decision making.