Mahdi Farmani; Mohammad Ghaffari; Mostafa Zandi Nasab
Abstract
Creating a great user experience is one of the main goals of online stores, which actually enables them to create a lasting competitive advantage. The user experience is also one of the valuable and innovative sources of information for designing recommender systems. Given the competitive world of commerce ...
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Creating a great user experience is one of the main goals of online stores, which actually enables them to create a lasting competitive advantage. The user experience is also one of the valuable and innovative sources of information for designing recommender systems. Given the competitive world of commerce and the high similarity of goods and services, and considering the important role of the user experience and actually creating a positive impression in the user's mind, this study aims to determine the backgrounds and consequences of user experience from recommender systems in Online environments are done. The methodology of the present study is synthetic. In the qualitative section, 20 experts were selected through semi-structured interviews through purposeful judgment sampling. Then based on qualitative data content analysis, the initial research model was presented. In the quantitative part of the study, the statistical population of the study included all users and customers of the Digikala store that used its services in March and April 2019. For this purpose, 384 samples were selected by available sampling method. LISREL software was used to analyze the data in a small section and the hypotheses were confirmed. The results indicate that there are five main categories of background factors including perceived impact experience, perceived ease of experience, perceived quality experience, perceived support experience, and perceived external experience. Perceived attitudes, perceived value, perceived trust, and perceived satisfaction were also presented as consequences of the user experience of the recommender system in online environments.
Mohammad Mohammad; Mehdi Khosravi; Mohamma Ali Jam; Ali Makhsousi
Volume 2, Issue 6 , February 2015, , Pages 49-75
Abstract
Management’s dilemma, when allocating financial resources towards the improvement of IT, is to control financial risk and maximize IT effectiveness,The resources allocated How infrastructure in the organization to have the greatest effect. Researchers Earlier about what concepts are related with ...
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Management’s dilemma, when allocating financial resources towards the improvement of IT, is to control financial risk and maximize IT effectiveness,The resources allocated How infrastructure in the organization to have the greatest effect. Researchers Earlier about what concepts are related with the impact of IT would have done extensive studies. The studies confirmed a positive statistical correlation between technical readiness and flexibility IT the effectiveness of IT. The purpose of this study was to examine the relationship between these two variables on the effectiveness of IT. Finally, the outcome of this study was to develop knowledge in order to better allocate resources to achieve greater effectiveness in the information technology. Accordingly, the three questions posed in the form of a structural equation model was presented. The general approach of this research is descriptive survey research. Malek’Ashtar University employees are society of this research. In This study simple random sampling method was used. The study questionnaire distributed in the sample after determining and confirming indicators independent and dependent variables related by Experts. Using the first-order confirmatory factor analysis indices fitting assessed to analyze the data, then use the second order factor analysis studied fitting model concepts finally, assessed structural equation modeling conceptual model. The study have been used of smart PLS software for data analysis. The results obtained indicate that there is the relationship between organization technical readiness and flexibility information technology to the Effectiveness IT. This Subject shows the positive impact of organization technological readiness and information technology flexibility on the Effectiveness IT on the organization.
Zohreh Dehdashti Shahrokh; Mohammad Taghi Taghavifard; Mohammad Reza Karimi Alavijeh; Mohammad Mehdi Poursaeed
Volume 3, Issue 9 , December 2014, , Pages 1-24
Abstract
Fundamental changes occurred in the society and economy since the nineteenth century has clearly reflected in the development of our communities. Consumption communities which had not been previously existed came to the existence by the development of mass media especially Web 2.0 and modern marketing. ...
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Fundamental changes occurred in the society and economy since the nineteenth century has clearly reflected in the development of our communities. Consumption communities which had not been previously existed came to the existence by the development of mass media especially Web 2.0 and modern marketing. As a result; people are increasingly taking their identity tied to their brands. On the other hand, the market in the twenty-first century is dominated by advanced communication technology and e-commerce and hence, virtual brand communities are rapidly expanding. With regards to the above, in this study factors affecting participation in such communities are identified. The research method used is survey and the population consisted of those customers who are the members of virtual communities. Data were collected from 408 members of these communities. In order to test the hypotheses related to the components of the model, confirmatory factor analysis and structural equation modeling were used. The study findings suggest that four factors that is: factors related to the brand, social factors, factors related to the product, and functional factors are affecting participation in virtual brand communities.
