Manijeh Haghighinasab; Morvarid Madaeni; Morvarid Madaeni Madaeni
Abstract
This research is going to examine the effects of organizational learning processes on CRM success. For this purpose, we used organizational learning theory and its relationship with market orientation to examine how internal policies, activities and internal relationships effect on the quality of customer ...
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This research is going to examine the effects of organizational learning processes on CRM success. For this purpose, we used organizational learning theory and its relationship with market orientation to examine how internal policies, activities and internal relationships effect on the quality of customer data in the CRM database. Statistical populations of this research were the experts and executives of IT and marketing department in 5 Iranian banks including: Mellat, Keshavarzi, Tejarat, Melli and Sepah. The research method applied in this study is descriptive and data was analyzed using structural equation modeling technique. In this research we used Peltier et al Model presented in 2013. The main findings show that the effect of the functional learning processes (data sharing) on the data quality is positive and significant. But the effects of cross functional learning processes (Marketing and IT collaboration and integration) and organizational learning processes (organizational culture committed to a shared vision of CRM data) on the data quality is not significant. Also, CRM data quality has positive effect on customer performance, but non-significant impact on business performance.
Behzad Moghimi Shahri; Seyyed Ali Ayazi
Abstract
Today, industry managers should create programs to enhance the quality of products and to increase their market share by improving their production operations. In the present time, the use of Information Technology (IT) has become one of the most important ways to improve the production process. ...
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Today, industry managers should create programs to enhance the quality of products and to increase their market share by improving their production operations. In the present time, the use of Information Technology (IT) has become one of the most important ways to improve the production process. In this regard, the identification of factors affecting on IT in leading industries becomes more apparent than before. The aim of this study is to investigate the effective factors on innovative manufacturing industries and to examine the relationship between applied aspects of information technology in innovative industries located in Industrial Park South of Tehran. To test the hypotheses, the path analysis and partial least squares were used. Data related to this study, was collected using questionnaires filled out by 27 experts including senior executives of purchase, sale and production in the 9 largest manufacturing companies located in Industrial Park South of Tehran Results showed the high impact of the merger (creation of IT department within the company) and the aggressive aspect of information on the application of IT as well as positive impact of business processes, efficiency and value creation for the customers on the creative production.
Yousef Mohammadi moghaddam; Javad Madani; Masumeh Pahlevani Qummi
Volume 2, Issue 8 , September 2014, , Pages 75-97
Abstract
With the advent of the era of information technology, significant developments in today's society has been created which extensive changes in communities and organizations have been caused. One of the most important issues facing the organization, the concept of innovation and its related concepts. Innovation ...
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With the advent of the era of information technology, significant developments in today's society has been created which extensive changes in communities and organizations have been caused. One of the most important issues facing the organization, the concept of innovation and its related concepts. Innovation as a vital and effective role to help today's organizations by the organization to better performance and gain competitive advantage. The most important tools in current era is information technology applications and unique benefits to organizations created. The main objective of this study is to investigate the role of IT in innovation pe rformance and the IT component of an effective role in enhancing the innovative performance of the organization. The research method is descriptive – survey. The Statistical Society included 86 employees of the Institute for the Intellectual Development of Children and Young Adults in Tehran (Central Intelligence Agency) is to collect information, Information technology and innovation performance of the questionnaire with the whole five-item Likert used. Validity of the questionnaire was confirmed by a number of experts and specialists in management, then to assess the reliability, Cronbach's alpha coefficient was used for the first and second questionnaire, respectively 905. 848. And that was the right amount. Using the software Spss and Lisrel the tests were conducted on the data. The results showed that IT positive impact on innovation performance has a direct and significant and can have an effective role in enhancing the innovative performance.
