maryam zolfaghar; ameneh khadivar; fatemeh abbasi
Abstract
Technology progress, during the recent decades, has influenced the banking industry. Banks have moved from traditional banking to online banking. Users expect to view systems on different browsers or different devices without disrupting the overall/page due to the small size of the display on some devices ...
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Technology progress, during the recent decades, has influenced the banking industry. Banks have moved from traditional banking to online banking. Users expect to view systems on different browsers or different devices without disrupting the overall/page due to the small size of the display on some devices such. This expectation is responsiveness which is one of the factors influencing the user experience. Responsiveness means that the contents of a web-based system are displayed correctly and clearly on all devices and browsers, regardless of screen size. The purpose of this article is also to design a responsive Internet Banking system based on design science. It has been designed, based on the study of the scientific background and considering the concepts of Internet Banking, its adoption factors, responsiveness and user experience and the system requirements, from a business and technical point of view.The present study provides a system design that can be used by all financial institutions. It can also be applicable for universities and higher education institutions, as it describes, step by step, how to practically use the research method in a real system.Considering the results of this study, user experience, including issues such as responsiveness, ease of use and learnability, is much interesting for users, and the Internet banks that provide these factors along with security and performance are very attractive and are highly appreciated.
Mahdi Farmani; Mohammad Ghaffari; Mostafa Zandi Nasab
Abstract
Creating a great user experience is one of the main goals of online stores, which actually enables them to create a lasting competitive advantage. The user experience is also one of the valuable and innovative sources of information for designing recommender systems. Given the competitive world of commerce ...
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Creating a great user experience is one of the main goals of online stores, which actually enables them to create a lasting competitive advantage. The user experience is also one of the valuable and innovative sources of information for designing recommender systems. Given the competitive world of commerce and the high similarity of goods and services, and considering the important role of the user experience and actually creating a positive impression in the user's mind, this study aims to determine the backgrounds and consequences of user experience from recommender systems in Online environments are done. The methodology of the present study is synthetic. In the qualitative section, 20 experts were selected through semi-structured interviews through purposeful judgment sampling. Then based on qualitative data content analysis, the initial research model was presented. In the quantitative part of the study, the statistical population of the study included all users and customers of the Digikala store that used its services in March and April 2019. For this purpose, 384 samples were selected by available sampling method. LISREL software was used to analyze the data in a small section and the hypotheses were confirmed. The results indicate that there are five main categories of background factors including perceived impact experience, perceived ease of experience, perceived quality experience, perceived support experience, and perceived external experience. Perceived attitudes, perceived value, perceived trust, and perceived satisfaction were also presented as consequences of the user experience of the recommender system in online environments.