Abdolmajid Mosleh; Adel Pourdehghan
Volume 1, Issue 4 , September 2014, , Pages 37-64
Abstract
Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications ...
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Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users.
Vajhollah ghorbanizadeh; Hemat morad ghalandari
Volume 1, Issue 2 , December 2013, , Pages 25-51
Abstract
ر User's acceptance of the novel information technology has played an important role in successfulness of its applications in the organizations. Understanding of the user's technology acceptance mechanisms lead to providing of user's friendly technology for them. The Iranians products and services stratifying ...
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ر User's acceptance of the novel information technology has played an important role in successfulness of its applications in the organizations. Understanding of the user's technology acceptance mechanisms lead to providing of user's friendly technology for them. The Iranians products and services stratifying and coding system (IRANCOD) is one of the important national IT systems that introduced for the industrial firms and institutions. This article adopted fromresearchthat examined IRANCOD acceptance within the Iranians firms based on the TAM model. Research's data gathered from 204 employees in the firms that deal with IRANDOC system and data analyzed by confirmatory factor analysis (CFA) and path analysis. Findings show that have positive and significance relationship between "perceived ease of use" (PEU) and "perceived usefulness" (PU) as well as between "perceived usefulness" and employees "attitudes" towards IRANDOC.
