peyman hajizade; Ismael hasanabadi; Jalal Panahi
Abstract
Global Developments in the fields of science and technology as well as; Consecutive challenges of economic and financial systems have led to deeper attention of policymakers and thinkers to the development of market intelligence in organizations. In this regard, market intelligence activities, which ...
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Global Developments in the fields of science and technology as well as; Consecutive challenges of economic and financial systems have led to deeper attention of policymakers and thinkers to the development of market intelligence in organizations. In this regard, market intelligence activities, which include the production and dissemination of market intelligence in the development of new products, can increase the chances of success and effectiveness of innovation. The purpose of this study is to investigate the relationship between innovation and market intelligence features on the company's performance with emphasis on the mediating role of business acquisition and application of market intelligence in the specialized departments of Bank Mellat in Tehran. The statistical population of the present study includes: Managers, deputies and experts of the General Departments of Bank Mellat in Tehran. The sample size of the research is 253 people based on Cochran's formula and simple random sampling method . In this study, The statistical population of the study was surveyed using a questionnaire and to determine the validity of the questionnaires, the content validity method was used and also its reliability was estimated 0.931using Cronbach's alpha coefficient .The results of this study indicate that between company innovation and Acquire & employing market intelligence, between intelligence acquisition and market intelligence application, between market intelligence acquisition and company performance, between market intelligence application and innovation performance, between innovation performance and market performance and between Market performance and company performance; There is a positive and significant relationship.
Esmaeel Ahmadi1; Elham Ahmadi Ghalati; Mahbobeh Shafeie
Volume 3, Issue 10 , December 2015, , Pages 101-121
Abstract
User satisfaction is a crucial factor for continuous use of e-government services and the success or failure of e-government projects. What are the main challenges for users, which factors measure and influences their satisfaction? The purpose of this paper is to prepare a model for measuring user's ...
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User satisfaction is a crucial factor for continuous use of e-government services and the success or failure of e-government projects. What are the main challenges for users, which factors measure and influences their satisfaction? The purpose of this paper is to prepare a model for measuring user's satisfaction of electronic services in Mellat bank. 9 variables were adjusted according to a survey (trust, knowledge of service, security, accessibility, ease of use, usefulness, quality public services and attitude toward the website), the questionnaire questions were 27 that were distributed by handing and online. The statistic societies of the research are the people who use the mellat bank services online. For testing the prepared hypothesis's path analysis software by SMART, PLS was used.Data were collected from 482 users and by analyzing the results all ease of use with the path efficient 0.68 and social awareness with the path efficient 0.15 had the maximum and minimum influence. The reliability of the questionnaire was 0.94 that showed the reliability of the questionnaire.
