Study and identification of mobile commerce expansion obstacles in Iran

Mousakhani, Mohammad; Alidousti, Sirous; Shahboodaghian, Mostafa

Study and identification of mobile commerce expansion obstacles in Iran

Authors

Mohammad Mousakhani ¹

Sirous Alidousti ²

Mostafa Shahboodaghian ³

¹ Assistant professor of Information Technology at management faculty of Tehran University, Iran

² Assistant professor of Information Technology at management faculty of Tehran University, Iran

³ Master’s degree of Information Technology (Information resources management), Iran Tehran University, Iran

Abstract

Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal obstacle into consideration and all proved to be influential unless the location. In this current paper obstacles are identified and put in order of importance according to technicians and experts in information and communication technologies and analyzed by Factor Analysis and Friedman proven statistical tests.

Keywords

Electronic Commerce

Mobile Commerce

Cell Phone

Mobile Internet

Mobile payment

دعایی، حبیب الله، (1384)، «جهانی شدن، مدیریت و تجارت الکترونیک»، تدبیر، شماره 165، ص 12.
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