Davood Darvishi Selokolayi; Samira Heydari Gorji; Sahar Valipour Parkohi
Abstract
The industrial revolution has affected the economy and various industries. Technology is the main factor of the fourth industrial revolution, which has a significant impact on tourism. The development of information technology and intelligence has led to the transformation of the tourism industry and ...
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The industrial revolution has affected the economy and various industries. Technology is the main factor of the fourth industrial revolution, which has a significant impact on tourism. The development of information technology and intelligence has led to the transformation of the tourism industry and creates a lot of competition and makes many developers of the tourism sector to engage in real innovations to attract tourists. Therefore, to investigate the smart economy in tourism, this study tries to evaluate the indicators of the smart tourism economy in Iran by using a model based on the best-worst multi-criteria decision-making method. For this purpose, first, by studying the research literature and the opinions of experts in the field of tourism, the effective dimensions and indicators of the smart economy in the tourism industry have been determined. According to experts, the best-worst method, increasing attractions and activities is the most important criterion in the economy of smart tourism. In addition, creating new markets for selling domestic products and using information technology are placed in the second and third priorities, respectively. The results of this research show that managers of the tourism industry should focus on increasing attractions, introducing services related to tourism information through smart tools, using online markets or e-commerce and making more use of the information technology platform.
Farnoush Zangouei; Zahra Kharazi Mohammadvandi Azar; Jamshid Salehi Sadaghian
Abstract
The purpose of this study is to identify the components of smart tourism industry in Iran through mixed method. In the qualitative section, in the qualitative section, the statistical population consisted of tourism industry managers. 13 depth interview was conducted. Data analysis was performed ...
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The purpose of this study is to identify the components of smart tourism industry in Iran through mixed method. In the qualitative section, in the qualitative section, the statistical population consisted of tourism industry managers. 13 depth interview was conducted. Data analysis was performed in the qualitative part by conventional qualitative content analysis method using MaxqDa software. In the quantitative section, the statistical population consisted of experts from travel agencies as well as tourists from these three cities. 390 respondents were selected by using Cochran formula and random sampling method Structural equation modeling with partial least squares (PLS) approach was used for data analysis.The results of confirmatory factor analysis showed that all observable variables were significant and confirmed at the 0.05 level. The results identified four components: smart governance, socio-cultural empowerment, development of using new smart technologies and comprehensive smart tourism services.
