Maryam Bakhshi; Reza Samizadeh
Abstract
vv T The fast development of the Internet in the banking sector encourages customers to use electronic banking. This study presents the key findings which is the result of studying the experiences of Iranian users in the field of electronic banking. The aim of this study is to identify factors ...
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vv T The fast development of the Internet in the banking sector encourages customers to use electronic banking. This study presents the key findings which is the result of studying the experiences of Iranian users in the field of electronic banking. The aim of this study is to identify factors encouraging users to receive e-banking adoption. The structure of this study was developed based on the Technology Acceptance Model & utilizes other important variables such as trust, security, prior experience, knowledge of service and quality of Internet access. This model experimentally studies the affecting factors on behavior of 180 users in e-banking adoption. In the study, structural equation modeling was used to analyze the data and hypothesis test. The findings show that the quality of internet connection and awareness of e-banking services have significant effects on perceived usefulness and perceived ease of use on electronic banking adoption. Trust also has a significant impact on attitudes towards e-banking adoption
Changiz Valmohammadi; Maryam Sadat Mazaheri
Abstract
Nowadays, with the development and growth of information and communication technologies, employees resist to adopt such technologies, leading to the failure of the implementation and operationalization of these kinds of new technologies. Given increased usage of cloud computing as a new paradigm of communication ...
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Nowadays, with the development and growth of information and communication technologies, employees resist to adopt such technologies, leading to the failure of the implementation and operationalization of these kinds of new technologies. Given increased usage of cloud computing as a new paradigm of communication in organizations, the analysis of information systems users’ behavior is essential in organizations. This study uses the Technology Acceptance Model (TAM) presented by Davis to clarify the factors influencing technology acceptance and the decision to use cloud computing technology among IRIB employees. To do so, a structured questionnaire was designed and distributed among 230 IRIB personnel in the field of information technology. The calculated reliability using Cronbach method was 0.84. Then the exploratory and confirmatory factor analysis were performed. Based on path analysis coefficient it is confirmed that the most important factor influencing the decision to use cloud computing is perceived usefulness' factor. The obtained result could be employed as a guidelines by managers of the surveyed organization towards more effective decision making.
Hamed Dehghanan; Narges Shahmohamadi
Volume 1, Issue 4 , September 2014, , Pages 65-86
Abstract
Electronic Banking is one of the innovations that have an effect on informationand communication technology changes which has grown significantly. Bankingthrough mobile is one of the newest electronic distribution channels for somebanks which have increasingly crucial element for convenient and surplus ...
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Electronic Banking is one of the innovations that have an effect on informationand communication technology changes which has grown significantly. Bankingthrough mobile is one of the newest electronic distribution channels for somebanks which have increasingly crucial element for convenient and surplus valueincrease for the customer and bank .With regard to the importance of this approach for banks today, this studyexamined by, 2012 Alian Autron and Netty Tezkan which Reviews the roll ofperceived risk, Perceived usefulness, Perceived ease of use, Perceived benefit,on intention mobile bank that derived from this model. For collecting theinformation from Saderat customer bank branches were used randomly.Thepopulation of this study are the customers of Saderat Bank branches in area 4 inTehran who use the mobile banking services. In order to achieve the researchobjectives, 270 standard questionnaires were distributed to a stratified randomsampling procedure Finally, 250 were returned. To test data and the researchmodel was used Pearsons correlation structure equation and path analysis . theresult show; Perceived usefulness, Perceived benefit , Perceived ease of use,perceived risk , is the best impact on used intention mobile banking
