Authors
1 Faculty member ofAllameh Tabataba’i University,College of Management and Accounting.
2 MA in administration, orientation export and marketing, non-profit institute Mehr Alborz
Abstract
Electronic Banking is one of the innovations that have an effect on information
and communication technology changes which has grown significantly. Banking
through mobile is one of the newest electronic distribution channels for some
banks which have increasingly crucial element for convenient and surplus value
increase for the customer and bank .
With regard to the importance of this approach for banks today, this study
examined by, 2012 Alian Autron and Netty Tezkan which Reviews the roll of
perceived risk, Perceived usefulness, Perceived ease of use, Perceived benefit,
on intention mobile bank that derived from this model. For collecting the
information from Saderat customer bank branches were used randomly.The
population of this study are the customers of Saderat Bank branches in area 4 in
Tehran who use the mobile banking services. In order to achieve the research
objectives, 270 standard questionnaires were distributed to a stratified random
sampling procedure Finally, 250 were returned. To test data and the research
model was used Pearsons correlation structure equation and path analysis . the
result show; Perceived usefulness, Perceived benefit , Perceived ease of use,
perceived risk , is the best impact on used intention mobile banking
Keywords
)