Seyyed Saeid Mirvahedi; Davood Hoseinpour; Ehsan Soltan Mohammadlou
Abstract
The present study seeks to evaluate the effect of social media on people's entrepreneurial intention. In this study, the components of entrepreneurial intention are derived from the Linan’s Entrepreneurial Intention Model. These components include attitudes towards entrepreneurial behaviors, ...
Read More
The present study seeks to evaluate the effect of social media on people's entrepreneurial intention. In this study, the components of entrepreneurial intention are derived from the Linan’s Entrepreneurial Intention Model. These components include attitudes towards entrepreneurial behaviors, social norms, and self-belief. The present study is quantitative and the research method is descriptive. In this research, questionnaire was used for data collection. Students of Allameh Tabatabaei University in Tehran are samples of the study. Gathered data was analyzed by using t-test, factor analysis, and structural equation model with SPSS and LISREL software. Results showed that there was a significant relationship between social media and entrepreneurial intention and its components. Furthermore, social media strongly influences entrepreneurial intention and its components. Moreover, the most significant impacts were related to entrepreneurial self-belief, social norms, and attitudes towards entrepreneurial behavior, respectively. Finally, all hypotheses were confirmed by structural analysis and structural equation modeling. ر
Zohreh Dehdashti Shahrokhi; Pedram Behyar
Abstract
Virtual communities are very impressive in the activities associated with the business and broad access to consumers. In this regard, providing the antecedents and consequences of consumers' participation in virtual communities can be effective in the competitive environment from the cognitive ...
Read More
Virtual communities are very impressive in the activities associated with the business and broad access to consumers. In this regard, providing the antecedents and consequences of consumers' participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The purpose of this study is considering the antecedents and consequences of consumers’ participation in virtual communities. The research method was mixed one in a way that in the qualitative section semi-structured interviews with 14 experts was performed and after analyzing the results using the content analysis technique, the designed model in the sample size of 384 persons was tested quantitatively. The results of this study showed that individual and social backgrounds, services provided by the web site, our willingness, attitude and intentions have a significant impact on participation. Considering the implications of participation, we-intentions to participate in virtual communities have a negative impact on communication with family and friends, as well as less use of other media, but increases consumer information.v