The Role of Social Media on Entrepreneurship Intention

Mirvahedi, Seyyed Saeid; Hoseinpour, Davood; Soltan Mohammadlou, Ehsan

doi:10.22054/ims.2019.10375

Document Type : Research Paper

Authors

¹  Faculty Member, Department of Public Administration, Urban and Entrepreneurship, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran. (Corresponding Author: mirvahedi@atu.ac.ir)

²  Faculty Member, Department of Public Administration, Urban and Entrepreneurship, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran.

³ MSc, Entrepreneurship, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran.

https://doi.org/10.22054/ims.2019.10375

Abstract

The present study seeks to evaluate the effect of social media on people's entrepreneurial intention. In this study, the components of entrepreneurial intention are derived from the Linan’s Entrepreneurial Intention Model. These components include attitudes towards entrepreneurial behaviors, social norms, and self-belief. The present study is quantitative and the research method is descriptive. In this research, questionnaire was used for data collection. Students of Allameh Tabatabaei University in Tehran are samples of the study. Gathered data was analyzed by using t-test, factor analysis, and structural equation model with SPSS and LISREL software. Results showed that there was a significant relationship between social media and entrepreneurial intention and its components. Furthermore, social media strongly influences entrepreneurial intention and its components. Moreover, the most significant impacts were related to entrepreneurial self-belief, social norms, and attitudes towards entrepreneurial behavior, respectively. Finally, all hypotheses were confirmed by structural analysis and structural equation modeling.
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Keywords

References

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Business Intelligence Management Studies

The Role of Social Media on Entrepreneurship Intention

References

References

Volume 8, Issue 29 - Serial Number 29
November 2019
Pages 35-60

The Role of Social Media on Entrepreneurship Intention

References

References

Volume 8, Issue 29 - Serial Number 29November 2019Pages 35-60

Volume 8, Issue 29 - Serial Number 29
November 2019
Pages 35-60