Document Type : Research Paper

Authors

1 Faculty Member, Department of Entrepreneurship Management, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran Iran.(Corresponding Author: mirvahedi@gmail.com)

2 Faculty member, Department of Cultural Entrepreneurship Management, Isfahan University of Arts, Isfahan. Iran

3 MSc , Art Entrepreneurship, Isfahan University of Arts Isfahan Iran

Abstract

Today, on the one hand, the growth of web-based businesses and, on the other hand tense market competition, encouraged business owners to identify effective approaches to achieve customer loyalty and attachment. In the meantime, gamification has been vastly appreciated as a solution to engage customers more to the businesses. In this paper, a model of gamification is developed to shed some light on this area. Through qualitative approach and grounded theory as method of analyzing, some strategies are suggested to solve problems such as carelessness and lack of loyalty of audiences (customers). The model with all its component shape a strategic structure that can help web-based businesses to implement gamifications to gain a maximum results such as customer (audience) loyalty.
Keywords: Gamification, entrepreneurial Businesses, Web-Based businesses.
 
 

Keywords

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