Authors
1 Assistant professor, Department of tourism managment, Allameh tabataba’i University
2 MBA from Sharif University
3 Master student of business managment, Azad University Qazvin
4 Faculty of Management & Accounting, Allameh Tabataba’i University, Tehran, Iran
Abstract
Tourism is an information intensive industry. In the current article the effects
and transformations that the information and communication technologies are
created in the tourism network in the cases such as the omission of the intermediaries
and providing information, creating the relation among players in
the value chains of tourism industry (ie. Travel and hospitality) and particularly
consumers, providing the travel packages in a flexible and customized manner,
is referred. For further manifestation of the article topic, a survey study is
done, based on a structured questionnaire, from a sample of 100 foreign (international)
tourists who are visiting the national museum of Tehran, regarding
to their internet usage in the area of tourism.The research findings show that
foreign tourists use the internet in different ways. However, respecting to
their age and needs, their usage is different. But in the cases such as organizing
the holiday, factors influencing destination choice, accessing the internet
from home, ways to make a booking, using internet for different purposes
during holiday, sharing the holiday experiences with others, the most important
usage of internet in the tourism industry and tourism providers, the way
of booking from tourism organization, types of tourism organization using
internet and the functions of tourists mostly using internet, the results give a
better understanding of their behavior
Keywords
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