Document Type : Research Paper
Authors
1 Assistant Prof., Department of Accounting, Payame Noor University, Tehran, Iran.
2 MSc., Department of Accounting, Payame Noor University, Tehran, Iran
Abstract
Current research was done with aim of considering the effect of product market competition and companies' life cycle on their elective business strategy. Along that, data of 115 listed sample companies in Tehran Stock Exchange was gathered along 2013 to 2018 years and hypothesis model was tested with the help of multiple regression analysis. The criteria to assess the business strategy was Ittner & Larcker (1997) model and Herfindahl-Hirschman Index to product market competition and in the last, the base for distinguishing the sample companies upon their life cycle stages was Anthony & Ramesh (1992) model. The findings indicate that product market competition has a significant impact on business strategy and those companies which are operating in high competition condition have tendency to defensive business strategy. Besides, company's life cycle stages has also a significant impact on selecting business strategy and those companies which are in growth life stage in compare to others (those operating in maturity and decline stages) have more tendency to gain of offensive business strategy. high competition condition in product market gets reducing tendency of growth life stage companies to applying of offensive business strategy. Finally new companies have tendency to opportunistic business strategy while, old ones desire to use Analytical business strategy.
Keywords
تنانی، محسن و محب‌خواه محمد. (1393). بررسی رابطه بین استراتژی کسب‌وکار با کیفیت سود و بازده سهام در شرکت‌های پذیرفته‌شده در بورس اوراق بهادار تهران. پژوهش‌های تجربی حسابداری، 4(13)، 105-127. Doi: 10.22051/JERA.2015.1886
کارگر، حامد و زنگنه، سمیه. (1397). تأثیر استراتژی کسب‌وکار بر رابطه بین ریسک‌پذیری و ارزش شرکت. چشم‌انداز حسابداری و مدیریت، 1(3)، 14-27.
مرفوع، محمد و شاکری، رباب. (1397). استراتژی‌های کسب‌وکار و رابطه آن با عملکرد مالی شرکت‌ها. پژوهش‌های تجربی حسابداری، 8(3)، 157-184.Doi: 10.22051/JERA.2017.12670.1507
نجفی، نجف و طوطیان اصفهانی، صدیقه. (1399). تأثیر استراتژی آینده‌نگر و تدافعی بر درماندگی مالی. مجله مدیریت کسب‌وکار،12(45)، 335-351.
References
Agarwal, R., and Audretsch, D. (2001). "Does Entry Size Matter? The Impact of the Life Cycle and Technology on Firm Survival". Journal of Industrial Economics, 49(1), 21-43. https://doi.org/ 10.1111/1467-6451.00136
Allen, M. R., and Wright, P. M. (2006). "Strategic Management and HRM". Department of Human Resource Studies, School of Industrial and Labor Relations. Cornell University.
Annarelli, A, Battistella, C, & Nonino, F. (2020). Competitive Advantage Implication of Dfferent Product System Business Models: Consequences of "Not Replicable" Capabilities. Journal of Cleaner Production, 247, 114-121.
Https://Doi.Org/10.1016/J.Jclepro.2019.119121
Anthony, J, H., and Ramesh, K. (1992). Association Between Accounting Performance Measures and Stock Prices A Test of the Life Cycle Hypothesis. Journal of Accounting and Economics, 15(2-3): 203-227.
Berger, A. N., And Udell, G. F. (1998). "The Economics Of Small Business Finance: The Roles of Private Equity and Debt Markets in the Financial Growth Cycle". Journal Of Banking & Finance, 22(6-8), 613-673.Https://Doi.Org/10.1016/S0378-4266(98)00038-7
Buzzell, R, D., Gale, B, T., and Sultan, R.G.M. (1975). Market Share, A key to profitability. Harvard Business Review, 53(1), 63-72.
Dhaliwal, D., Huang, Sh., Khurana, L. k., and Pereira, R. (2008). "Product Market Competition and Accounting Conservatism", http://ssrn.com/ abstract=1266754.
Dodge, H. R., Fullerton, S., And Robbins, J. E. (1994). "Stage Of The Organizational Life Cycle and Competition as Mediators of Problem Perception for Small Business". Strategic Management Journal, 15(2), 121-134.
https://doi.org/10.1002/smj.4250150204
Habib, A., & M.M. Hasan. (2020). Business Strategies and Annual Report Readability. Accounting And Finance, 60(3), 2513-2547.
https://doi.org/10.1111/acfi.12380
Hajar, I. (2015). "The Effect of Business Strategy on Innovation and Firm Performance in the Small Industrial Sector". The International Journal of Engineering and Science (IJES), 4 (2),1-9. https://doi.org/10.12691/jbms-4-4-2
Hambrick, D. C. (2003). On the Staying Power of Defenders, Analyzers and Prospectors. Academy of Management Executive,17(4), 35-52. https://doi.org/10.5465/AME.2003.11851883
Hauser, J. R., &. Shugan, M. (1983). "Defensive Marketing Strategies". Journal of Marketing Science, 2(4), 319-420. https://doi.org/10.1287/mksc.2.4.319
Higgins, D., Omer, T. C., and Phillips, J. D. (2015). "The Influence of a Firm's Business Strategy on its Tax Aggressiveness". Contemporary Accounting Research, 32(2), 674-702. https://doi.org/10.1111/1911-3846.12087
Ittner, C., and Larcker, D. (1997). Product Development Cycle Time and Organizational Performance. Journal of Marketing Research, 34 (1), 13-23.
Jarillo, J. C. (1989). Entrepreneurship and Growth: The Strategic Use of External Resources. Journal of Business Venturing, 4(2), 133-147. https://doi.org/ 10.1016/0883-9026(89)90027-X
Josephson, B, W., Johnson, J. L., And Mariadoss, B. J. (2016). Strategic Marketing Ambidexterity: Antecedents and Financial Consequences. Journal of the Academy of Marketing Science, 44(4), 539-554. Https://Doi.Org/10.1007/S11747-015-0438-5
Kaplan, R., Norton, D. (2005). Strategy map: transforming intangible assets into tangible consequences. translated by Hossein Akbari, Masoud Soltani and Amir Maleki. Tehran: Asia publications, 1st edition.
Kotler, Ph. (2006). "Marketing Management". Pearson Education, Eleventh Edition, p309.
Lim, E. K.Y., K. Chalmers, and D. Hanlon. (2018). The Influence of Business Strategy on Annual Report Readability. Journal of Accounting and Public Policy, 37(1): 65-81. https://doi.org/10.1016/j.jaccpubpol.2018.01.003
Miles, R. E., and Snow, C. C. (1978). "Organizational Strategy, Structure, and Process". New York: McGraw-Hill Book Co.
Nurul Houqe, M., Kerr, M., and Monem, M. (2013). "Business Strategy and Earnings Quality". Electronic copy available at: http://ssrn. com/abstract=2198626. Pdf 1-33.
Porter, M. E. (1980). "Competitive Strategy: Techniques for Analyzing Industries and Competitors". Free Press, New York, NY.
Porter, M. (1990). "The Competitive Advantage of Nations". Macmillan Press, London.
Porter, M., And Miller, V. (1991). "How Information Gives You Competitive Advantage". Harward Business Review.
Sirmon, D., Hitt, M., Ireiand, D., and Gilbert, B. A. (2011). "Resource Orchestration to Create Competitive Advantage Breadth, Depth, and Life Cycle Effects". Journal of Management, 37(5), 1390-1412. https://ssrn.com/abstract=1994489
Snow, C. C., and Hambrick, D. C. (1980). "Measuring organizational Strategies: Some Theoretical and Methodological Problems". The Academy of Management Review, 5(4), 527-538. https://doi.org/10.2307/257458
Wan, Z. (2004). Competitive Strategy, Competitive Forces and Business Level Performance in the USU pholstered, Wood Holstered, Furniture Industry. A Dissertation Submitted to the Faculty of Mississippi University.
References [In Persian]
Kargar, H., & Zanganeh, S. (2018). The impact of business strategy on the relationship between risk taking and company value. Journal of Accounting and Management Vision, 1(3), 14-27. [In Persian]
Marfou, M., & Shakeri, R. (2018). Business Strategies and Corporate Financial Performance. Journal of Empirical Research In Accounting, 8(3), 157-184. doi: 10.22051/JERA.2017.12670.1507 [In Persian]
Najafi, N., & Tootiyan Esfehani, S. (2020). The Effect of Prospectors and Defenders Strategy on financial distress in Firms Enlisted in Tehran Stock Exchange. Business Management Quarterly, 12(45), 335-351. [In Persian]
Tanani, M,. & Mohebkhah, M. (2014). The Relation of Business Strategy with Earnings Quality and Stock Return in Firms listed in TSE. Journal of Empirical Research In Accounting, 4 (3), 105- 127. doi: 10.22051/JERA.2015.1886 [In Persian]
استناد به این مقاله: رستمی، وهاب، رضائی، لیلا، بازرگانی، زینب. (1400). تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب‌وکار شرکت‌ها با تأکید بر شرکت‌های جدید، مطالعات مدیریت کسب وکار هوشمند، 9(36)، 157-182. DOI: 10.22054/IMS.2021.49640.1671
Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..
تنانی، محسن و محب‌خواه محمد. (1393). بررسی رابطه بین استراتژی کسب‌وکار با کیفیت سود و بازده سهام در شرکت‌های پذیرفته‌شده در بورس اوراق بهادار تهران. پژوهش‌های تجربی حسابداری، 4(13)، 105-127. Doi: 10.22051/JERA.2015.1886
کارگر، حامد و زنگنه، سمیه. (1397). تأثیر استراتژی کسب‌وکار بر رابطه بین ریسک‌پذیری و ارزش شرکت. چشم‌انداز حسابداری و مدیریت، 1(3)، 14-27.
مرفوع، محمد و شاکری، رباب. (1397). استراتژی‌های کسب‌وکار و رابطه آن با عملکرد مالی شرکت‌ها. پژوهش‌های تجربی حسابداری، 8(3)، 157-184.Doi: 10.22051/JERA.2017.12670.1507
نجفی، نجف و طوطیان اصفهانی، صدیقه. (1399). تأثیر استراتژی آینده‌نگر و تدافعی بر درماندگی مالی. مجله مدیریت کسب‌وکار،12(45)، 335-351.
References
Agarwal, R., and Audretsch, D. (2001). "Does Entry Size Matter? The Impact of the Life Cycle and Technology on Firm Survival". Journal of Industrial Economics, 49(1), 21-43. https://doi.org/ 10.1111/1467-6451.00136
Allen, M. R., and Wright, P. M. (2006). "Strategic Management and HRM". Department of Human Resource Studies, School of Industrial and Labor Relations. Cornell University.
Annarelli, A, Battistella, C, & Nonino, F. (2020). Competitive Advantage Implication of Dfferent Product System Business Models: Consequences of "Not Replicable" Capabilities. Journal of Cleaner Production, 247, 114-121.
Https://Doi.Org/10.1016/J.Jclepro.2019.119121
Anthony, J, H., and Ramesh, K. (1992). Association Between Accounting Performance Measures and Stock Prices A Test of the Life Cycle Hypothesis. Journal of Accounting and Economics, 15(2-3): 203-227.
Berger, A. N., And Udell, G. F. (1998). "The Economics Of Small Business Finance: The Roles of Private Equity and Debt Markets in the Financial Growth Cycle". Journal Of Banking & Finance, 22(6-8), 613-673.Https://Doi.Org/10.1016/S0378-4266(98)00038-7
Buzzell, R, D., Gale, B, T., and Sultan, R.G.M. (1975). Market Share, A key to profitability. Harvard Business Review, 53(1), 63-72.
Dhaliwal, D., Huang, Sh., Khurana, L. k., and Pereira, R. (2008). "Product Market Competition and Accounting Conservatism", http://ssrn.com/ abstract=1266754.
Dodge, H. R., Fullerton, S., And Robbins, J. E. (1994). "Stage Of The Organizational Life Cycle and Competition as Mediators of Problem Perception for Small Business". Strategic Management Journal, 15(2), 121-134.
https://doi.org/10.1002/smj.4250150204
Habib, A., & M.M. Hasan. (2020). Business Strategies and Annual Report Readability. Accounting And Finance, 60(3), 2513-2547.
https://doi.org/10.1111/acfi.12380
Hajar, I. (2015). "The Effect of Business Strategy on Innovation and Firm Performance in the Small Industrial Sector". The International Journal of Engineering and Science (IJES), 4 (2),1-9. https://doi.org/10.12691/jbms-4-4-2
Hambrick, D. C. (2003). On the Staying Power of Defenders, Analyzers and Prospectors. Academy of Management Executive,17(4), 35-52. https://doi.org/10.5465/AME.2003.11851883
Hauser, J. R., &. Shugan, M. (1983). "Defensive Marketing Strategies". Journal of Marketing Science, 2(4), 319-420. https://doi.org/10.1287/mksc.2.4.319
Higgins, D., Omer, T. C., and Phillips, J. D. (2015). "The Influence of a Firm's Business Strategy on its Tax Aggressiveness". Contemporary Accounting Research, 32(2), 674-702. https://doi.org/10.1111/1911-3846.12087
Ittner, C., and Larcker, D. (1997). Product Development Cycle Time and Organizational Performance. Journal of Marketing Research, 34 (1), 13-23.
Jarillo, J. C. (1989). Entrepreneurship and Growth: The Strategic Use of External Resources. Journal of Business Venturing, 4(2), 133-147. https://doi.org/ 10.1016/0883-9026(89)90027-X
Josephson, B, W., Johnson, J. L., And Mariadoss, B. J. (2016). Strategic Marketing Ambidexterity: Antecedents and Financial Consequences. Journal of the Academy of Marketing Science, 44(4), 539-554. Https://Doi.Org/10.1007/S11747-015-0438-5
Kaplan, R., Norton, D. (2005). Strategy map: transforming intangible assets into tangible consequences. translated by Hossein Akbari, Masoud Soltani and Amir Maleki. Tehran: Asia publications, 1st edition.
Kotler, Ph. (2006). "Marketing Management". Pearson Education, Eleventh Edition, p309.
Lim, E. K.Y., K. Chalmers, and D. Hanlon. (2018). The Influence of Business Strategy on Annual Report Readability. Journal of Accounting and Public Policy, 37(1): 65-81. https://doi.org/10.1016/j.jaccpubpol.2018.01.003
Miles, R. E., and Snow, C. C. (1978). "Organizational Strategy, Structure, and Process". New York: McGraw-Hill Book Co.
Nurul Houqe, M., Kerr, M., and Monem, M. (2013). "Business Strategy and Earnings Quality". Electronic copy available at: http://ssrn. com/abstract=2198626. Pdf 1-33.
Porter, M. E. (1980). "Competitive Strategy: Techniques for Analyzing Industries and Competitors". Free Press, New York, NY.
Porter, M. (1990). "The Competitive Advantage of Nations". Macmillan Press, London.
Porter, M., And Miller, V. (1991). "How Information Gives You Competitive Advantage". Harward Business Review.
Sirmon, D., Hitt, M., Ireiand, D., and Gilbert, B. A. (2011). "Resource Orchestration to Create Competitive Advantage Breadth, Depth, and Life Cycle Effects". Journal of Management, 37(5), 1390-1412. https://ssrn.com/abstract=1994489
Snow, C. C., and Hambrick, D. C. (1980). "Measuring organizational Strategies: Some Theoretical and Methodological Problems". The Academy of Management Review, 5(4), 527-538. https://doi.org/10.2307/257458
Wan, Z. (2004). Competitive Strategy, Competitive Forces and Business Level Performance in the USU pholstered, Wood Holstered, Furniture Industry. A Dissertation Submitted to the Faculty of Mississippi University.
References [In Persian]
Kargar, H., & Zanganeh, S. (2018). The impact of business strategy on the relationship between risk taking and company value. Journal of Accounting and Management Vision, 1(3), 14-27. [In Persian]
Marfou, M., & Shakeri, R. (2018). Business Strategies and Corporate Financial Performance. Journal of Empirical Research In Accounting, 8(3), 157-184. doi: 10.22051/JERA.2017.12670.1507 [In Persian]
Najafi, N., & Tootiyan Esfehani, S. (2020). The Effect of Prospectors and Defenders Strategy on financial distress in Firms Enlisted in Tehran Stock Exchange. Business Management Quarterly, 12(45), 335-351. [In Persian]
Tanani, M,. & Mohebkhah, M. (2014). The Relation of Business Strategy with Earnings Quality and Stock Return in Firms listed in TSE. Journal of Empirical Research In Accounting, 4 (3), 105- 127. doi: 10.22051/JERA.2015.1886 [In Persian]
استناد به این مقاله: رستمی، وهاب، رضائی، لیلا، بازرگانی، زینب. (1400). تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب‌وکار شرکت‌ها با تأکید بر شرکت‌های جدید، مطالعات مدیریت کسب وکار هوشمند، 9(36)، 157-182. DOI: 10.22054/IMS.2021.49640.1671
Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..
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