Document Type : Research Paper

Authors

• Pegah Ghasemi Ghonchehnazi ¹
• Ali Atashsooz ²

¹ Department of Business Management, Faculty of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

² Department of Industrial Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract

Technology-based reforms with an emphasis on digital society (especially in the public sector) have been placed on the agenda of most countries and have become a major challenge for governments. One of the most important strategic tools of organizations in this field is "digital leadership". The main purpose of the current research is to explain the role of digital leadership and its impact in creating digital transformation in Telecomunication Infrastracture Company. The statistical population of this research includes experts and senior experts of the studied organization, who were selected by a judgmental method. First, the dimensions and elements of digital transformation leadership were examined, and in order to examine the components of digital transformation leadership, as well as to set research questions and create a review protocol. The guiding principles of Xiao and Watson (2017) were used. Data collection was done through a questionnaire. Cronbach's test was used to measure the reliability of the questionnaire and Kendall's coefficient was used as an index of coordination and agreement. The results showed that the constructive dimensions of the concept of digital transformation leadership have a significant impact on creating digital transformation, and among them, Leader's digital expertise and giving importance to customer experience have the most impact.

Keywords

• digital leadership
• digital transformation
• digital maturity
• digital governance

Main Subjects

• Management approaches in the field of smart