Document Type : Research Paper
Authors
1 Ph.D. Student in Public Administration, Allameh Tabataba'i University, Tehran, IranCorresponding Author: soufi.homa@gmail.com
2 Associate Professor, Department of Public Administration, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
Abstract
Digital transformation in the banking sector is recognized as a critical driver of growth and change. This study investigates the anticipated outcomes (both outputs and impacts) following the implementation of digital banking policies, utilizing an exploratory and applied-developmental approach. The research adopts a mixed-method design, incorporating both qualitative and quantitative phases. In the qualitative phase, experts in banking and policymaking were interviewed using purposive sampling, reaching theoretical saturation after 25 interviews. In the quantitative phase, data was collected from 354 bank managers and professionals through a researcher-developed questionnaire. The data was analyzed using thematic analysis for the qualitative part and the Partial Least Squares (PLS) method for the quantitative part. The results indicate that the initial outcomes of digital banking policy implementation include improvements in revenue and market positioning, cost efficiency, customer acquisition and satisfaction, bank infrastructure, data management, banking products and services, banking technologies and channels, and risk management. Additionally, the long-term and sustainable impacts of digital transformation in the banking system encompass transparency and justice, the creation of new opportunities, the future outlook of banking and the economy, digital leadership and mindset, social and environmental impacts, long-term policymaking and planning, as well as internal and external networking.
Keywords
Main Subjects
- Abbaszadeh, M. (2012). A reflection on validity and reliability in qualitative research. Applied Sociology Journal, 23(1), 19-34. [In Persian]
- Alvani, S. M., & Sharifzadeh, F. (2017). Public policy-making process (15th ed.). Tehran: Allameh Tabataba’i University Press. [In Persian]
- Azar, A., & Gholamzadeh, R. (2019). Partial Least Squares. Tehran: Negah Danesh Publishing. [In Persian]
- Smith, K. B., & Larimer, C. W. (2013). An introduction to public policy theory (Rationalists vs. Post-positivists) (H. Danaeefard, Trans.). 1st ed. Safar Publications. [In Persian]
- Givarian, H., & Rabiee Mandjein, M. R. (2015). Advanced public policy-making process. Tehran, Iran: Mehraban Nashr Publishing Institute. [In Persian]
- Goharifar, M., Khashaei Varnamakhasti, W., Dehdashti, Z., & Valiyollah Saif, S. (2021). Identification and clarification of the key challenges of Iran’s international banking system. Iranian Management Research, 25(2), 100-124. https://www.noormags.ir/view/fa/articlepage/1815853 [In Persian]
- Ravangard, F., Ronaghi, M., & Ebrahimi, A. (2023). Challenges of establishing digital banking in the banking industry. International Journal of Business Management, 6(1), 201-225. https://doi.org/10.22034/jiba.2023.52292.1908 [In Persian]
- Salamatitaba, S. S., Beigi, M., & Akbari, A. (2017). Digital banking; a revolution in the banking industry. In Proceedings of the Seventh National Conference on Electronic Banking and Payment Systems, https://civilica.com/doc/785702 [In Persian]
)