Document Type : Research Paper

Authors

1 Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran Corresponding Author: m.rezvani@ut.ac.ir

2 PhD. Student in Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

3 Associate Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

10.22054/ims.2024.81203.2498

Abstract

Today, the use of social media in small and medium businesses has become a competitive requirement. Some researchers consider entrepreneurship as a social and multi-stage process. This is why businesses try to use social media in the best possible way during these stages with the aim of survival or business development. Entrepreneurial entry is one of the most important stages of the entrepreneurial process that businesses can successfully complete by taking advantage of the benefits of social media. The current research seeks to formulate the theoretical framework of the function of social media in the entrepreneurial entry of small and medium businesses. This research is applied in terms of purpose and from the point of view of documental-meta-composite research. This research is based on 1608 articles of Scopus scientific database during the years 2016 to 2023. After the initial screening, we found 47 articles and finally 15 central articles for extracting findings. In the Meta synthesis method, four main structures were identified and organized along with 11 concepts. The results of this research can serve as a road map for entrepreneurs and business activists during the entrepreneurial process and especially the initial stages of starting a business. On the other hand, the proposed framework can be a theoretical basis for future research in the development of social media applications in the entrepreneurial process.

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