Document Type : Research Paper
Authors
1 Ph.D student in Industrial Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran
2 Professor, Department of Management and Economics, Tarbiat Modares University, Tehran, Iran. Corresponding Author: Alirajabzadeh@modares.ac.ir
3 Associate Professor, Department of Management and Economics, Tarbiat Modares University, Tehran, Iran
Abstract
This research was conducted with the aim of modeling the drivers and consequences of digital transformation in the country's steel industry business ecosystem Iran. The present study is an applied-developmental research in terms of its purpose and a descriptive-survey research in terms of its data collection method. In line with the purpose, an exploratory mixed research design was used. The qualitative section's participant population includes management professors and managers of the country's steel industry. Theoretical saturation was achieved after 20 interviews using the theoretical sampling method. In the quantitative section, a sample of 140 managers and experts of the country's steel industry was selected using the Cohen power analysis method. The data collection tool was a semi-structured interview and a researcher-made questionnaire. The validity of the qualitative section was examined based on reliability, transferability, confirmability, and reliability, and the Holst coefficient was estimated to be 0.707 and Cohen's kappa was 0.658, which is desirable. The questionnaire was validated by estimating the content validity ratio, convergent validity, and divergent validity. Also, Cronbach's alpha, coefficient of resiliency and composite reliability of all constructs were estimated above 0.7. Qualitative content analysis, structural-interpretive modeling and partial least squares methods were used to analyze the data. The research findings showed that business ecosystem factors, The digital transformation strategy also affects the digital transformation of the steel industry, and digital transformation in turn affects digital innovation and digital communications, and affects innovative performance, social performance and marketing performance, and ultimately enables the achievement of financial performance.
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