Vahideh Alipoor; Mohammad Reza Sa'di; Ghazal Golshan
Abstract
Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well ...
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Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well as experience and risk on E-WOM by considering the mediating role of the trust variable. The statistical population of this research consists of buyers ftom Tehran/Karaj from Alibaba website. 384 samples were selected by Cochran's formula and data was collected by distributing questionnaires. The research data were analyzed by structural equation modeling using Amos. The results show that e-services dimensions as well as experience have a positive and significant effect on trust and E-WOM. Trust also has positive and significant effect on E-WOM. The results emphasize the importance of focusing on improving the quality of e-services in online stores and user experience of buyers on their participation in advertising.
Mohammad Taghi Taghavifard; Atefeh Mehrparvar Hosseini; Shima Salehi Moghadam
Abstract
Since information and communications technology has development potentials in all aspects, assessing the impact of IT development on improving the business environment is very important. In this paper, using 2017 global data, 140 countries of the world were divided into 4 clusters with a credit score ...
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Since information and communications technology has development potentials in all aspects, assessing the impact of IT development on improving the business environment is very important. In this paper, using 2017 global data, 140 countries of the world were divided into 4 clusters with a credit score index of Silhouette 0.705 based on the indicators of e-commerce and e-government development by K-mean method. Based on the results, countries with higher ICT indicators, which often are members of the first cluster, also have higher rankings in business environment indicators. Iran is ranked 124th in doing business and is above of average of the third cluster, but in terms of ICT indicators is in the second cluster. It is suggested that, by studying how to use ICT infrastructures in leading countries, Iran can develop strategies to increase the effectiveness of information technology in improving the business environment.
Ghasem Bakhshandeh; Samira Ghashghayi
Abstract
With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field. The purpose of the present study is to explore the influential factors on the intention of women to purchase clothing from online ...
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With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field. The purpose of the present study is to explore the influential factors on the intention of women to purchase clothing from online stores. In this regard, data were collected from 400 women in Khuzestan province using a questionnaire through convenience sampling. The conceptual model of the research was tested by structural equation modeling using SmartPLS3 software. The results revealed that the impacts of habitual online usage, subjective norm, and attitude toward online purchase were positive and significant on the intention to purchase online. In addition, the impact of perceived benefits on the intention to purchase online was also positive and significant. Furthermore, the results obtained from the Sobel test also revealed that attitude toward online purchase plays a mediating role between the perceived benefits and online purchase intention.
Leila Ebrahimi; Vahid Reza Mirabi; Mohammad Hossein Ranjbar; Esmaeil Hassan Pour
Abstract
The main objective of this research is to provide a customer loyalty model for e-commerce recommender systems. The proposed model is developed using Delone and McLean Information System success model and a set of factors which are identified from the literature. To test the research hypotheses of the ...
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The main objective of this research is to provide a customer loyalty model for e-commerce recommender systems. The proposed model is developed using Delone and McLean Information System success model and a set of factors which are identified from the literature. To test the research hypotheses of the developed model, a questionnaire survey is conducted and the data is collected from the 384 customers in a B2C website. We used SPSS and SmartPLS software for descriptive statistics and path analyses and to verify the proposed model. The result of the Structural Equations Modeling showed that trust has a significant relationship with the customers’ satisfaction in the e-commerce recommendation systems. In addition, the results revealed that satisfaction with the recommended products can improve the customers’ loyalty in the B2C recommendation systems. The proposed model will help the e-commerce managers to improve their website recommendation systems and increase the sale of the products by achieving the customers’ loyalty in the online shopping websites.
Alireza Hasan Zadeh; Amir Khorasani
Abstract
Nowadays, the importance of studies in customers’ behavior and attitude has been proved. Customer loyalty and its influencing factors in the world of e-commerce are being evaluated from different point of view. Nevertheless, little awareness of e-commerce factors from customers or service providers ...
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Nowadays, the importance of studies in customers’ behavior and attitude has been proved. Customer loyalty and its influencing factors in the world of e-commerce are being evaluated from different point of view. Nevertheless, little awareness of e-commerce factors from customers or service providers is a major barrier to the adoption of this business in Iran. On the other hand, the frequent use of vague terms such as "High quality websites" which does not have accurate and standard meanings between different people is another problem in understanding the factors affecting electronic loyalty. In this research, firstly factors influencing e-loyalty was studied and then fuzzy inference engine was designed using fuzzy logic and fuzzy rules were extracted. Comparing the rules with 2 websites as a real-world example showed the correctness of the proposed rules. The results showed that in the field of customer loyalty, it is necessary to consider the principles and concepts of Herzberg Health and Motivation theory in order to adopt the correct strategy in electronic business management.
Saeid Rohan; Samaneh Amirian; Ayoub Mohammadian
Abstract
In recent years, we have observed the rapid development of social media, which has drastically transformed the way in which people communicate and obtain information. Nowadays, customers on e-commerce sites mostly rely on comments posted by customers, producers, and service providers. In this research, ...
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In recent years, we have observed the rapid development of social media, which has drastically transformed the way in which people communicate and obtain information. Nowadays, customers on e-commerce sites mostly rely on comments posted by customers, producers, and service providers. In this research, in the first part the application of network mining is extracted using content analysis method in different dimensions of Political, Social, Economic and Technical (PEST). Then, in the second part, the applications used in two technical and economic sections are selected and using surveying expert opinion and statistical tests the more important applications have been identified among these applications. In the next step, to prioritize the applications using Analytic Hierarchy Process (AHP), paired comparisons were performed and by distributing pairwise comparison questionnaire data was collected and then the applications were ranked in order of priority. The results showed that in the economic dimension, the discovery of fraud, the discovery of the needs and interests of customers, and in the technical dimention improving e-commerce and identifying network traffic have the highest rank
Ebrahim Rajabpour
Abstract
Organizations are planning and investing in entering different digital fields, and thus e-readiness assessment to measure their success is important. In this study, we investigate the causes of e-readiness based on different point of views using interpretative structural modeling to explain the ...
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Organizations are planning and investing in entering different digital fields, and thus e-readiness assessment to measure their success is important. In this study, we investigate the causes of e-readiness based on different point of views using interpretative structural modeling to explain the e-readiness of the medical Industry. Based on a comprehensive literature review and also collecting the opinions of experts (17 experts) six factors were identified to explain the e-readiness in the medical Industry. Then, using interpretation structural model factors were graded in three levels. After determining the levels of each factors and taking into account the availability of the final matrix, the final interpretation model was achieved. The obtained results show that factors such as Infrastructure and access, human resources, and organizational structure in relation to e-readiness assessment are more effective than the other factors in the medical Industry. The results of this research suggest the managers of pharmaceutical industry that for moving toward the digital world important factors should be identified and factors with low level of performance require special attention.
Abdolmajid Mosleh; Adel Pourdehghan
Volume 1, Issue 4 , September 2014, , Pages 37-64
Abstract
Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications ...
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Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users.
Amir Hossein Amirkhani; Reza Taleifa; Hamed fazelikebria; Mohammad Bagher Faghih
Volume 1, Issue 2 , December 2013, , Pages 123-146
Abstract
ر E-commerceis one of the introduced important issues in recent years that has directed much attentionsto itself in the field of ICT. Lowering the cost of collecting information from customers, accessing to a wide range of customers and interacting with a network of the environmentalfactorsare only ...
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ر E-commerceis one of the introduced important issues in recent years that has directed much attentionsto itself in the field of ICT. Lowering the cost of collecting information from customers, accessing to a wide range of customers and interacting with a network of the environmentalfactorsare only some of the benefits of this business. However, this business is a emerging business in our country and therefore require to cognition different angles and aspects of by the Researchers attempt.So we in this search with introducing it, have been discussed effective factors onacceptinga such business on based a survey-descriptive research in small and medium enterprises (SMEs) Food Andbeverageindustries of Fars Province. The results of the research show thatfivefactorsare effective factors on accepting including interorganizational,supportive,background,technologicaland environmental. Also, analyzing by model of Grey Topsis showed that among the above factors, supportive and environmental factorare most important factors in accepting this business.
