Authors
1 Assistant Prof. of Tehran Payamnoor university
2 Ph.D.student of Tehran Payamnoor university
3 Ph.D.student ofTehran Payamnoor university
Abstract
ر
E-commerceis one of the introduced important issues in recent years that has directed much attentionsto itself in the field of ICT. Lowering the cost of collecting information from customers, accessing to a wide range of customers and interacting with a network of the environmentalfactorsare only some of the benefits of this business. However, this business is a emerging business in our country and therefore require to cognition different angles and aspects of by the Researchers attempt.So we in this search with introducing it, have been discussed effective factors onacceptinga such business on based a survey-descriptive research in small and medium enterprises (SMEs) Food Andbeverageindustries of Fars Province. The results of the research show thatfivefactorsare effective factors on accepting including interorganizational,supportive,background,technologicaland environmental. Also, analyzing by model of Grey Topsis showed that among the above factors, supportive and environmental factorare most important factors in accepting this business.
Keywords
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