Today, many provider organizations to survive and surpass other competitors in the world to compete. The new techniques and tools to identify and prioritize the most important metrics are used to obtain the customer's consent. Banks, as a service provider organizations are no exception. Quality key role in the banking industry and customer satisfaction Arzayt and as one of the objectives in this area are considered to be basic. Knowledge of customer needs and requirements to provide satisfactory services to our clients to facilitate them - slow. Can be said to have a better understanding, identification and prioritization of key customer requirements for bank executives in the banking industry will be considered. Expansion of electronic communication and access to the worldwide web a lot of people in the world, suitable for the establishment of trade and economic interaction is provided. This increases competition in the banking industry and has been providing electronic banking. Purpose of this study methods of integrating Quality Function Deployment (QFD), Kano model and fuzzy analytic hierarchy process (FAHP) is. In this study a new method to detect and analyze customer needs, priorities bank offers. The results show that the priority banking customers before and after the integration of the Kano model in the planning matrix of quality home is different
Faraji Moghadam,Z and Afsar,A . (2013). Prioritize electronic service quality evaluation indicators
with combines the technique of Kano, QFD and fuzzy AHP. Business Intelligence Management Studies, 1(4), 131-156.
MLA
Faraji Moghadam,Z , and Afsar,A . "Prioritize electronic service quality evaluation indicators
with combines the technique of Kano, QFD and fuzzy AHP", Business Intelligence Management Studies, 1, 4, 2013, 131-156.
HARVARD
Faraji Moghadam Z, Afsar A. (2013). 'Prioritize electronic service quality evaluation indicators
with combines the technique of Kano, QFD and fuzzy AHP', Business Intelligence Management Studies, 1(4), pp. 131-156.
CHICAGO
Z Faraji Moghadam and A Afsar, "Prioritize electronic service quality evaluation indicators
with combines the technique of Kano, QFD and fuzzy AHP," Business Intelligence Management Studies, 1 4 (2013): 131-156,
VANCOUVER
Faraji Moghadam Z, Afsar A. Prioritize electronic service quality evaluation indicators
with combines the technique of Kano, QFD and fuzzy AHP. Business Intelligence Management Studies. 2013;1(4):131-156 (In Persian).