Document Type : Research Paper
Authors
- Mohammadali Tahanian 1
- Mojtaba Ramazani 2
- Ahmad Ghasemzade Khosroshahii 3
- Mousa Rezvani Chamanzamin 4
- Sirus Fakhimiazar 3
1 PhD Student, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 Assistant Professor, Department of Management, Bonab Branch, Islamic Azad University, Bonab, Iran Corresponding Author: dmramazani@yahoo. com
3 Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
4 Assistant Professor, Department of Management, Astara Branch, Islamic Azad University, Astara, Iran
Abstract
The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA). The methodology of this research is developmental based on the conceptual and analytical nature of the mentioned result, because it seeks to develop the electronic marketing model of Sepahan Isfahan Oil Company with the aim of linking the stimuli and consequences of the electronic marketing dimensions of Sepahan Isfahan Oil Company. Combined research category (qualitative / quantitative). In this study, three simultaneous meta-synthesis and Delphi analysis in the qualitative part and systematic representation analysis based on interaction with focus groups in the quantitative part were used. The results in the qualitative section, reviewing 32 studies in the period 2018 to 2020, indicate the existence of 12 approved studies, based on which the two main components of communication function and accelerated e-marketing were identified with 15 propositional themes. Lead to the consequence of ownership in network marketing in the region of Sepahan Oil Company in terms of distribution and major sales of its products. It was also found that presenting the products of the day through holding conferences and special exhibitions as a stimulus for the accelerated functions of electronic marketing in Sepahan Oil Company can have the consequence of eliminating intermediaries for fast delivery of products to customers.
Keywords: Systematic Representation Modeling; Electronic Marketing; Sepahan Isfahan Oil Company.
Keywords
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استناد به این مقاله: طحانیان، محمدعلی.، رمضانی، مجتبی.، قاسم‌زاده خسروشاهی، احمد.، رضوانی چمن‌زمین، موسی.، فخیمی آذر، سیروس. (1401). مدل‌سازی بازنمایی سیستمی بازاریابی الکترونیک شرکت نفت سپاهان اصفهان بر اساس تحلیل کیفی/تعاملی (IQA)، مطالعات مدیریت کسب وکار هوشمند، 11(41)، 115-153.
DOI: 10.22054/IMS.2022.64239.2081
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