Research Paper
The Effect of Transaction Cost on Outsourcing and Open Innovation in Technology Companies

Mohsen Motiei; Mina Esmaili; Davoud Hoseinpour

Volume 11, Issue 41 , October 2022, Pages 1-26

https://doi.org/10.22054/IMS.2022.60737.1959

Abstract
  The aim of this study was to investigate the effect of three components of transaction costs including uncertainty, specific assets and frequency on outsourcing and also to investigate the specific assets and uncertainty on open innovation abroad among banking financial technology companies based in ...  Read More

Research Paper
Identification of Factors Affecting Personal Branding in Cyberspace in the Field of Speech

Leila Jarahi; zeinolabedin Amini Sabegh; Ehsan Sadeh; Alireza Afsharnejhad

Volume 11, Issue 41 , October 2022, Pages 27-54

https://doi.org/10.22054/IMS.2022.61868.2022

Abstract
  Previous research has shown that the path to personal branding is not always smooth, and there are many failed examples that demonstrate that they did not do their personal branding correctly and did not consider all aspects of the work. This issue was investigated in this study, and the factors influencing ...  Read More

Research Paper
Explanation the Relationship between Affecting Factors with the Processes of the Perishable Food Supply Chain Based on the Cloud-IOT

Fatemeh Saghafi; Mohammad Reza Taghizadeh Yazdi; Sedighe Rezaeian Fardoie; Mansoureh Hourali; Banafsheh Khani

Volume 11, Issue 41 , October 2022, Pages 55-85

https://doi.org/10.22054/IMS.2022.62057.2009

Abstract
  Given the importance of service delivery speed and material handling in the perishable food supply chain, the use of the IOT transformation technology can provide a competitive advantage for manufacturing firms. Recently, some food companies have started using IOT technology in their supply chains. Background ...  Read More

Research Paper
Investigating the Impact of E-Servicescape Dimensions and Experience & Risk Factors on E-WOM: Mediating Role of Trust

Vahideh Alipoor; Mohammad Reza Sa'di; Ghazal Golshan

Volume 11, Issue 41 , October 2022, Pages 87-114

https://doi.org/10.22054/IMS.2022.64229.2080

Abstract
  Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well ...  Read More

Research Paper
Modeling the Electronic Marketing System Representation of Sepahan Isfahan Oil Company based on Interactive / Qualitative Analysis (IQA)

Mohammadali Tahanian; Mojtaba Ramazani; Ahmad Ghasemzade Khosroshahii; Mousa Rezvani Chamanzamin; Sirus Fakhimiazar

Volume 11, Issue 41 , October 2022, Pages 115-152

https://doi.org/10.22054/ims.2022.14895

Abstract
  The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA). The methodology of this research is developmental based on the conceptual and analytical nature of the mentioned result, because it seeks ...  Read More

Research Paper
Providing A Neuromarketing Intelligent Model To Convert Potential Market To Actual Market In The IRAN Mushroom And Its Conversion Industries By Grounded Theory

Parvin Afshar; Mohammad Jalili; Alireza Aghighi

Volume 11, Issue 41 , October 2022, Pages 155-187

https://doi.org/10.22054/IMS.2022.65973.2120

Abstract
  In mushroom industry and its conversion industries, the variety of products (food / pharmaceutical) is very high, the target market is wide, financial and non-financial resources are limited, accurate identification of profitable customers is time consuming, so traditional marketing methods Cognition ...  Read More

Research Paper
A Model for Compiling the 4.0 Generation Industry Technology Roadmap with an Smart Management Approach in Power Plant Equipment and Energy Supply Industries

Shirin Karbasi; GholamReza. Hashemzadeh Khorasgani; Abbas Khamseh; Kiamars Fathi Hafshjani

Volume 11, Issue 41 , October 2022, Pages 189-220

https://doi.org/10.22054/IMS.2022.66053.2124

Abstract
  Today, Industry 4.0 has led to increased productivity in manufacturing organizations with technological advances in the form of intelligence and digitalization. From a strategic and technological point of view, Industry 4.0 technology roadmap, in addition to aligning the main strategies of the organization ...  Read More

Research Paper
Identifying and Ranking the Factors Affecting the Acceptance of Artificial Intelligence in the Public and Private Sectors

Ehram Safari; Ali Asghar Ansari

Volume 11, Issue 41 , October 2022, Pages 221-254

https://doi.org/10.22054/IMS.2022.66402.2131

Abstract
  One of the most important issues in the development of artificial intelligence is the adoption of the use of artificial intelligence by the private and public sectors. In other words, in order for artificial intelligence to be used in a country or industry, it is necessary to identify and evaluate the ...  Read More

Research Paper
A Model for Holistic Strategic Marketing Plan Formulation in Online Businesses

Kamelia Emami; Bahram Kheiri; Mandan Momeni

Volume 11, Issue 41 , October 2022, Pages 255-292

https://doi.org/10.22054/IMS.2022.68535.2185

Abstract
  The present study aimed to provide a model for holistic strategic marketing plan formulation in online businesses. In this study, with a qualitative approach based on contextual theory and through in-depth interviews with experts in the field of strategic marketing planning in the field of online businesses, ...  Read More