Research Paper
The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer

Ali Atashsooz; Parinaz Rahmani

Volume 11, Issue 43 , March 2023, Pages 1-29

https://doi.org/10.22054/IMS.2023.66467.2137

Abstract
  IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoyable ...  Read More

Research Paper
Identifying Obstacles to Digital Transformation Using the Meta-Synthesis Method

Mahdi Hamidi; Seyed Soroush Ghazinoori; Mohammad Naghizadeh; Naser Bagheri Moghaddam

Volume 11, Issue 43 , March 2023, Pages 31-66

https://doi.org/10.22054/IMS.2023.69986.2231

Abstract
  IntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries ...  Read More

Research Paper
A Business Model for Platform Businesses in Market Entry Stage in Iran’s Digital Platform Markets

Taleb Balandeh; Mehdi Ebrahimi

Volume 11, Issue 43 , March 2023, Pages 67-99

https://doi.org/10.22054/IMS.2023.67828.2170

Abstract
  The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and ...  Read More

Research Paper
Investigating Factors Affecting the Development of Knowledge Base Businesses Based on IT

Hossein Hajipourfard; Behzad Soltani; Abbas Tolouei Eshlaghi; Seyyed Habibollah Tabatabaeian

Volume 11, Issue 43 , March 2023, Pages 101-129

https://doi.org/10.22054/IMS.2023.68619.2188

Abstract
  IntroductionIn recent decades, a large number of information technology-based businesses have risen to the top of the world's top companies list. Until the early years of the third millennium AD, large companies and owners of oil wells and mineral resources, along with industrial production complexes ...  Read More

Research Paper
Product-Service Systems (PSS): Bibliometric Analysis and Network Structure of Scientific Productions

Seyed Mohammad Sajadiyan

Volume 11, Issue 43 , March 2023, Pages 131-185

https://doi.org/10.22054/IMS.2023.69558.2218

Abstract
   IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service ...  Read More

Research Paper
The Effect of Information Quality and Green Gamification on Consumer Trust in Cultural Products

Seyed Nuredin Mahmoodi

Volume 11, Issue 43 , March 2023, Pages 187-216

https://doi.org/10.22054/IMS.2023.68453.2182

Abstract
  IntroductionUsing e-commerce will significantly reduce energy consumption and pollution. Today, large stores easily sell their products electronically. The branches of electronic business have expanded so much that companies and organizations exchange with each other or provide their goods and services ...  Read More

Research Paper
Comprehensive Framework for Selecting Cloud Service Providers (CSPs) Using Meta synthesis Approach

Maryam Sadat Mazaheri; Changiz Valmohammadi; Alireza Pourebrahimi; Mahnaz Rabeei

Volume 11, Issue 43 , March 2023, Pages 217-256

https://doi.org/10.22054/IMS.2023.70398.2243

Abstract
  IntroductionNowadays, cloud computing has attracted the attention of many organizations. So many of them tend to make their business more agile by using flexible cloud services. Currently, the number of cloud service providers is increasing. In this regard, choosing the most suitable cloud service provider ...  Read More

Research Paper
Development of Market Intelligence Model in the Supply Chain of FMCG(Perishable) Products in Online Retailing

Mohammadreza Taghva; Iman Raeesi Vanani; Zohreh Dehdashti Shahrokh; Mana Shakerin

Volume 11, Issue 43 , March 2023, Pages 257-298

https://doi.org/10.22054/IMS.2023.67113.2152

Abstract
  IntroductionToday, the strategic importance of information is obvious to all businesses. In addition, the competitive environment of each company is constantly changing. The Spring 2020 event was a testament to this fact. Due to the health and economic crisis caused by the emergence and spread of an ...  Read More