Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017/18)
Volume 5 (2017)
Volume 4 (2015)
Volume 3 (2015)
Volume 1 (2012)
Volume 2 (1392)
Number of Articles: 8
Research Paper
The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer
Ali Atashsooz; Parinaz Rahmani
Volume 11, Issue 43 , March 2023, Pages 1-29
Abstract
IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoyable ... Read More IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoyable and entertaining components to the visit, and increase visitor immersion in exhibitions (Huang, 2021).As consumers' use of mobile augmented reality applications increases, it is necessary to strengthen theoretical and empirical insights to support this technology and understand its effects on consumer behaviors (McLean, & Wilson, 2019). Despite the rapid growth and increasing importance of augmented reality, recent research shows that managers lack insight into how augmented reality interacts with customers and need guidance to target customers who have adopted augmented reality (Jessen et al, 2020). A comprehensive review of cognitive, emotional, and behavioral responses in augmented reality shows that various studies have focused on benefits such as enjoyment and usefulness (Whang et al, 2021; Hilken et al, 2017). While things like the feeling of virtual presence, perceived value, attitude towards augmented reality, satisfaction, and experiential value have been paid less attention to (Kowalczuk et al, 2021; Nikhashemi et al, 2021). In order to answer the aforementioned research gap, the present research is trying to answer the following main question:How does a mobile-based augmented reality application affect the decision-making process in the real shopping experience?Literature ReviewMarketers are using mobile augmented reality apps to connect with their consumers in new and exciting ways. From a marketing research perspective, augmented reality is a strategic concept that integrates information or digital objects into the subject's perception of the physical world, often in combination with other media, to express or demonstrate consumer interests to achieve obvious organizational goals (Rauschnabel et al., 2019).Researches show that augmented reality enhances the consumer experience and drives their behavioral intentions Fan, et al, 2020; Kowalczuk et al., 2021; Nikhashemi et al., 2021). The research results of Whang et al. (2021) confirmed that the capabilities of mobile augmented reality technology evoke consumer behavioral and cognitive states, which in turn stimulate consumer purchase intention. However, their study did not consider the intention of continuous use of augmented reality, which is a major issue in this field. Because recent industry statistics show that about a quarter of augmented reality apps are never used after the initial download (Nikhashemi et al, 2021).In addition, purchase intention focuses on the extent to which consumers attempt to make a purchase after interacting with mobile augmented reality applications, while continued use intention emphasizes the extent to which consumers will use mobile augmented reality applications in the future (Lo et al, 2020). Tsai & Hung, 2019). Hence, it is critical to address the importance of augmented reality as a strategy to enhance consumer engagement and its responsive effects on purchase intention.MethodologyBased on the purpose, this research is applied, in terms of the type of data, it is quantitative, and in terms of data collection, it is descriptive and survey type. The statistical population was the customers of the Digikala online store, whose number was estimated to be more than 3000 people. With the available sampling method, 384 people were selected as a sample, and a researcher-made questionnaire (based on the Likert scale) was sent to them as an electronic link. 307 usable questionnaires were returned. Structural equation modeling with partial least squares approach was used for data analysis and hypothesis testing.ResultsThe data analysis showed that the factor loading value between the components of a variable and the latent variable is more than 0.4, which indicates that the components of this variable have been able to evaluate the latent variable well. Also, the significance of the factor load of each of the variables of the verification model is more than 1.96 and it is significant.Discussion and ConclusionThe current research was conducted with the aim of investigating the role of mobile augmented reality programs on continuous use and purchase intention by consumers among users of the Digikala store. The results of the research showed that virtual presence, experiential value, and purchase benefits have a positive effect on the attitude towards the mobile augmented reality program. In this regard, it can be said that the mobile augmented reality program produces and provides the content to the consumer that is more attractive to the user than ever before (Qin et al, 2021). The more customers engage with the content, the more likely they are to make the expected brand reaction (Park & Yoo, 2020). Also, perceived value and attitude towards the use of mobile augmented reality have a positive effect on consumer satisfaction. It can be claimed that mobile augmented reality allows users to see information related to customer service of various goods and products on any type of display around. Therefore, the more appropriate and up-to-date the quality of the designed system is, it leads to more people being interested and also more people using this technology and encouraging them to buy, and it leads to an increase in their satisfaction (Mclean et al, 2018; Oni et al. al, 2016; Chopdar & Balakrishnan, 2020). Based on the results of the research, satisfaction and perceived value have a positive effect on the intention to continue using and the intention to purchase. As the mobile augmented reality app enhances the shopping experience with the light and sound effects of a 3D movie, it allows stores and malls to transport their customers into a world of their own creation, combining elements of traditional online shopping with 3D experiences for Combine increased satisfaction and more accurate customer purchases (Chang et al, 2018; Chopdar & Balakrishnan, 2020).
Research Paper
Identifying Obstacles to Digital Transformation Using the Meta-Synthesis Method
Mahdi Hamidi; Seyed Soroush Ghazinoori; Mohammad Naghizadeh; Naser Bagheri Moghaddam
Volume 11, Issue 43 , March 2023, Pages 31-66
Abstract
vIntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries ... Read More vIntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries are implementing various programs, strategies, and policies to achieve digital transformation. However, they face many challenges and obstacles that need to be identified and addressed. This research provides a comprehensive classification of the barriers to digital transformation using the meta-synthesis method including 38 selected articles.Literature ReviewThe literature on this topic has proposed various classifications of the barriers to digital transformation. This research focuses on the barriers from the perspective of digital transformation management and excludes the studies that examine the barriers from a technical perspective. The literature on this topic can be divided into three main approaches: "examining the barriers to digital transformation across industries and companies", "innovation approach" and "barriers to organizational change".Some of the barriers mentioned in the literature are:Lack of standards, lack of legal basis for data use, integration with existing system environment, dependence on other technologies, and fear of transparency/acceptance (Vogelsang et al, 2019)Law/standards, management, and workforce (Bailie & Chinn, 2018)Strategy, business model, business processes, organizational structures, and organizational culture (Vukˇ si´, 2018)The conflict between physical and digital systems, as well as the pervasive mindsets that are ingrained in the organization's culture (Nate & Erica, 2014).Lack of guidance from the government and hence resistance to change; Changing the operating models requires replacing a large number of equipment and systems and involves significant capital; The interaction of different technologies may cause problems in a complex system; The adoption of new technologies requires a certain time for evaluation, and it takes time to adjust the strategy according to the new environment; Lack of overall planning and standardization (Lu et al, 2019).MethodologyThis research is a descriptive-applied study that uses the meta-synthesis method. In this study, the seven-stage model of Sandusky and Barroso (2006) is applied. Based on the research objectives and questions, as well as the theoretical foundations related to the barriers to digital transformation, relevant articles were searched using the keywords in the national and international scientific databases. This search resulted in finding 173 articles related to the keywords. After identifying the articles, the models and concepts presented in them were coded. In this study, open, axial, and selective coding were performed. In the next step, the internal validity and reliability of the codings were checked.ConclusionAs mentioned in the literature, the technological change in the digital field can be analyzed as a technological system and from the perspective of socio-technical transitions (Reinhardt, 2022). Different approaches for analyzing technological transitions are of interest in the literature. This study has chosen a multi-level perspective for this analysis. This perspective views the transition as a historical pattern that can be depicted in three different layers. According to this perspective, technology transition can be conceptualized as three nested levels: landscape, socio-technical regime, and niche.Using this perspective, at the landscape level, the environment of a system is examined, and the two sub-categories of government and society are identified as barriers to digital transformation. Moreover, based on the systemic approach to the topic, the socio-technical regime, which is the system that governs the industry or the field studied in this study, is proposed. The basis of companies developing digital technologies should be analyzed and investigated according to the concept of barriers to digital transformation. In this thesis, this category is explained and the dimensions related to each category are discussed in detail.Considering the scope of the study, this framework does not examine the internal relationships between the variables (sub-categories) under the categories. It seems that suggesting the relationship between sub-categories in the proposed framework can be a recommendation for future studies. Also, examining the solutions to overcome the barriers identified in a case study can be suggested as another recommendation for future studies.Keywords: Digital Transformation, Barriers, Meta-Synthesis, Multi-Level Perspective (MLP). IntroductionBig data and digital technologies, such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and robotics, will transform businesses in many ways. This process of adapting to these changes is called digital transformation. Companies and policymakers in different countries are implementing various programs, strategies, and policies to achieve digital transformation. However, they face many challenges and obstacles that need to be identified and addressed. This research provides a comprehensive classification of the barriers to digital transformation using the meta-synthesis method including 38 selected articles.Literature ReviewThe literature on this topic has proposed various classifications of the barriers to digital transformation. This research focuses on the barriers from the perspective of digital transformation management and excludes the studies that examine the barriers from a technical perspective. The literature on this topic can be divided into three main approaches: "examining the barriers to digital transformation across industries and companies", "innovation approach" and "barriers to organizational change".Some of the barriers mentioned in the literature are:Lack of standards, lack of legal basis for data use, integration with existing system environment, dependence on other technologies, and fear of transparency/acceptance (Vogelsang et al, 2019)Law/standards, management, and workforce (Bailie & Chinn, 2018)Strategy, business model, business processes, organizational structures, and organizational culture (Vukˇ si´, 2018)The conflict between physical and digital systems, as well as the pervasive mindsets that are ingrained in the organization's culture (Nate & Erica, 2014).Lack of guidance from the government and hence resistance to change; Changing the operating models requires replacing a large number of equipment and systems and involves significant capital; The interaction of different technologies may cause problems in a complex system; The adoption of new technologies requires a certain time for evaluation, and it takes time to adjust the strategy according to the new environment; Lack of overall planning and standardization (Lu et al, 2019).MethodologyThis research is a descriptive-applied study that uses the meta-synthesis method. In this study, the seven-stage model of Sandusky and Barroso (2006) is applied. Based on the research objectives and questions, as well as the theoretical foundations related to the barriers to digital transformation, relevant articles were searched using the keywords in the national and international scientific databases. This search resulted in finding 173 articles related to the keywords. After identifying the articles, the models and concepts presented in them were coded. In this study, open, axial, and selective coding were performed. In the next step, the internal validity and reliability of the codings were checked.ConclusionAs mentioned in the literature, the technological change in the digital field can be analyzed as a technological system and from the perspective of socio-technical transitions (Reinhardt, 2022). Different approaches for analyzing technological transitions are of interest in the literature. This study has chosen a multi-level perspective for this analysis. This perspective views the transition as a historical pattern that can be depicted in three different layers. According to this perspective, technology transition can be conceptualized as three nested levels: landscape, socio-technical regime, and niche.Using this perspective, at the landscape level, the environment of a system is examined, and the two sub-categories of government and society are identified as barriers to digital transformation. Moreover, based on the systemic approach to the topic, the socio-technical regime, which is the system that governs the industry or the field studied in this study, is proposed. The basis of companies developing digital technologies should be analyzed and investigated according to the concept of barriers to digital transformation. In this thesis, this category is explained and the dimensions related to each category are discussed in detail.Considering the scope of the study, this framework does not examine the internal relationships between the variables (sub-categories) under the categories. It seems that suggesting the relationship between sub-categories in the proposed framework can be a recommendation for future studies. Also, examining the solutions to overcome the barriers identified in a case study can be suggested as another recommendation for future studies.
Research Paper
A Business Model for Platform Businesses in Market Entry Stage in Iran’s Digital Platform Markets
Taleb Balandeh; Mehdi Ebrahimi
Volume 11, Issue 43 , March 2023, Pages 67-99
Abstract
The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and ... Read More The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and collected 11 archival reports related to the issue using theoretical sampling from three platforms of Tapsi, Snap, and Carpino, and data were analyzed by thematic analysis. As a result, 8 themes as elements of the BM in entering platform markets were identified. After this stage, 12 questionnaires were collected from experts, using snowball sampling, and then a model of the relationships between these factors was presented by the ISM method. The findings show that the competitive conditions of the platforms as the first element of BM have a high influence on other elements of BM. The most effective element in entering the market was the value proposition to users, which needs to be optimized according to the competitive conditions.IntroductionLooking at the top businesses, it seems that 16 of the top 25 global companies are platforms and use the platform business model, including Facebook, Alibaba, Amazon, and Uber. The development of supporting technologies and the spread of mobile devices has paved the way for the development of platform businesses in recent decades (Qadri et al., 2019).In Iran, along with the development of platforms at the global level, the platform markets have been expanding in recent years. DigiKala, an Iranian Marketplace, reported 4.5 million daily visits through its website and application and 12 thousand daily new customer acquisitions in 2018 (Khalilnejad et al., 2019).But the story of startups in general and platforms, in particular, stands more than a story of success and includes the failure of many entrants to these markets. Blank and Dorf (2020) estimated the success rate of startups as one in twelve in their famous book, "Startup Owner's Manual " (Blank & Dorf, 2020). According to a survey conducted on the Ecosystem news site, researchers found that out of 225 failed startups, about 30% use the platform business model (Ecosystem news site).Research Question(s)The distinct organizational features of platforms create many complex challenges compared to traditional organizations (Kretschmer et al, 2020), so the main research questions are: what are the elements of the platform business model for entering and starting activities in platform markets and what are the relationships between them.Literature ReviewStoian and Tohanian (2021) define a platform as a technology that enables transactions between a collaborative network and its users in a way that contributors and users have mutual and interdependent cooperation within the framework of the platform ecosystem. In a multi-case study, Stoian and Tohanian (2021) investigated the model of platform businesses in technology-oriented industries in a competitive framework and affected by the Corona epidemic, which shows that platforms innovate in their business several times from the time of entry to maturity. And they emphasize that platforms can identify and use innovation opportunities in their business model by establishing strategic partnerships with technology-oriented companies that are close to their core business model (Stoian and Tohanian, 2021).Ardolino et al. (2020) presented a three-level framework for describing digital platforms, which includes business model dimensions, variables of business model dimensions, and the definition of these variables based on their items. The dimensions of the business model in this model are value proposition, platform side, platform revenue model, platform control, platform competition, and platform architecture (Ardolino et al., 2020).Tura et al. (2018) have also provided a framework for platform design using the research background, which includes four elements of platform architecture, value creation logic, platform governance, and platform competition (Tura et al., 2018).MethodologyThe methodology adopted in this research work is exploratory and the multiple case study is used as the main approach. This research has been done in two stages. In the first stage, using multiple case study strategy and through semi-structured interviews with executive and operational managers and related archival reports using theoretical sampling, we gathered from three case studies (Snapp, Tapsi, and Carpino) in which we conducted 23 interviews and used 11 archival reports and we used theme analysis to analyze data. For the narrative of the interview questionnaire, we presented it to three experts and applied their advice for reliability, we used retest and intra-subject methods that showed acceptable reliability.In the second stage, 12 questionnaires were collected from experts, using snowball sampling, and then a model of the relationships between these factors was presented by the ISM method. The narrative reliability of the questionnaire was presented it three experts and we applied their advice.ResultsThe findings of the current research are the result of cross-analysis of the main themes of three case studies in the form of comparing and confronting these themes with each other in three cases and identifying similarities and differences among them, which are presented in the form of categories in Table 1.Table 1: The results of the theme analysis of case studiesThemeConceptsTotal signsCompetitive conditionsMore platform competition on the supplier side25More competition during peak travel requests10User preference for platforms with more users5Stability in the platform competition market5Multi-homing6The limited number of actors due to the importance of scale in the Iranian market16Buyer value propositionTrip quality assurance104Affordable trips31Availability25Ease of use18Standard service delivery5Faster access to the traffic plan26Higher safety and security compared to taxis and inter-route passenger cars35Supplier value propositionEasy and quick access to passengers20 Receiving benefits and bonuses23 Utilizing surplus capacity6 The optionality of being on the platform3Network effect strategyProviding free trips in the form of passenger referral schemes31Referral rewards for drivers12Marketing channels strategyUtilizing above-the-line marketing methods for user base growth14Utilizing below-the-line marketing methods for user base growth25Focus on the cozy spots of the market33Earning modelEarning strategy by receiving commission from the supplier side57The strategy of how to be flexible in the costs of users52Customer loyalty strategyImplementation of modern customer loyalty models (two-sided)12Setting up a drivers' club and making games forDriver performance8Launching a customer club and making games for customers to use the platform more5The strategy of attracting partners and providing joint servicesCooperate with partners who provide support services(such as an app, payment system, etc.)5 Cooperation with partners to increase the scope of services3 Total620After identifying the elements of the platform business model in the internet taxi platform market by studying the active platforms in this market using interpretative structural modeling, relationships and the level of variables were extracted in the form of Figure 1 model.Figure 2: Relationships and The Level of Platform Business Model Variables ConclusionThe final results of this research show that, before entering the market, it is necessary to get a proper understanding of the competitive conditions of the platform market by platform owners, as a result of which the value proposition would be defined in harmony with the market conditions. This proposed value defined using efficient and effective marketing methods should be communicated to users and users will be attracted to the platform, while in parallel the network effect created by the platform will be governed to a more optimal state in terms of network effects. be established on the platform and prevent the formation of a network effect on the platform. The revenue model should also be defined in consideration of other elements of the business model in order to create a financial flow for the survival of the platform, and along with these issues, the platform designers need to create a loyalty strategy from the beginning and increase the cost of migration for users. Both sides of the platform should think of solutions so that the effect of multi-homing does not cause the loss of users and reduce their activity on the platform. Finally, defining the goals and implementing the strategy of attracting partners to improve the value proposition of the platform is something that platform owners should not neglect.
Research Paper
Investigating Factors Affecting the Development of Knowledge Base Businesses Based on IT
Hossein Hajipourfard; Behzad Soltani; Abbas Tolouei Eshlaghi; Seyyed Habibollah Tabatabaeian
Volume 11, Issue 43 , March 2023, Pages 101-129
Abstract
IntroductionIn recent decades, a large number of information technology-based businesses have risen to the top of the world's top companies list. Until the early years of the third millennium AD, large companies and owners of oil wells and mineral resources, along with industrial production complexes ... Read More IntroductionIn recent decades, a large number of information technology-based businesses have risen to the top of the world's top companies list. Until the early years of the third millennium AD, large companies and owners of oil wells and mineral resources, along with industrial production complexes that are several decades and several hundred years old, have been the flagships of the list of the largest and most successful companies in the world, but this dominance has been challenged by IT-based start-ups during the last two decades. According to the report of the Economist magazine, between the years 2006 and 2016, the top of the list of the world's top companies was suddenly empty of companies active in the fields of energy and production, and their places were filled by information technology young companies. These changes are clear examples of the transition of the world economy from resource-oriented to data-oriented.According to international reports, the value of the production of information technology businesses from the total production of the world’s economy has increased by 29% in the period of 5 years, between 2015 and 2020, reaching 24 trillion and 615 billion dollars, and the share of the digital economy has reached 25% of the total world economy. In other words, the digital economy has swallowed two and a half percent of the share of the traditional economy in 5 years. (UNCTAD, 2019)These facts show the need to pay attention to the position of businesses based on information technology.Theoretical LiteratureIT-based businessesBusinesses that convey their value proposition to customers through various information technology tools, and the main components of their business model are based on information technology, are called information technology-based businesses.Digital EconomyThere are three defined levels in the definition of digital economy. Its limited definition as the main core of the digital economy includes specialized products in the field of information and communication technology, including hardware production, software development, and the provision of Internet and telecommunication services. In the second level, in addition to the central core, it also includes the added value resulting from digital platforms and services. The third level of definition, referred to in the literature as the digitized economy, includes the added value resulting from the use of information technology in all industries.MethodologyThe present research is based on a model that is the product of a qualitative study. The mentioned model became the basis for designing the research questionnaire. After evaluating the validity of the content, the designed questionnaire was sent to a community consisting of three different groups of industry activists, and the received data was analyzed using the Structural Equations Method.ResultsAfter conducting the tests and making the corrections, the final research model was confirmed, consisting of 5 main categories and 22 subcategories or indicators. The main categories counted include 1) organizational factors, 2) environmental factors, 3) policy factors, 4) economic results, and 5) non-economic results.Internal characteristics refer to the factors that a business must focus on for success. In other words, if the following factors are present in a business, the chance of being successful in the market are much higher than that in businesses that did not pay attention to these factors. In other words, this group of factors refers to the internal coordinates of businesses prone to growth and development. These factors include the right project team, business model, specialized human resources, access to financial resources, innovation, and effective marketing.The second group of factors affecting the development of businesses under research are environmental factors. These factors include five categories of sanctions, inappropriate laws, weak information technology infrastructure, economic stagnation of the country, and problems of the information technology innovation system.The third category of factors explained in this research is the role of the government in the development of such businesses in the country. These factors have focused on how the government intervenes in this matter in such a way as to facilitate and accelerate the growth of these businesses. Although these factors are also relevant for businesses in different sectors, the examples of these policies in IT businesses and how the government supports them are different.ConclusionBased on the results of this research, policy factors in this model are an exogenous and independent variable that plays a key role in the development of this category of businesses. This issue confirms the necessity of the government's presence and adoption of policies to support the development of these businesses.
Research Paper
Product-Service Systems (PSS): Bibliometric Analysis and Network Structure of Scientific Productions
Seyed Mohammad Sajadiyan
Volume 11, Issue 43 , March 2023, Pages 131-185
Abstract
AIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service ... Read More AIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. vIntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.Keywords: VOSviewer, bibliometrix, product-service systems (PSS), servitization, network structure. IntroductionIn recent years, modern production enterprises for sustainable competitive advantage and profitability, consider the purpose of producing their products to provide services to customers instead of selling products or providing a combination and package of services and products. Product-service systems (PSS) are one of the dimensions of servitization. Therefore, considering the increasing use in the industry and the increased publication of articles in its various fields, such as the design, implementation, and business models of digital, intelligent, sustainable PSS, as well as little research in this field in the country, it is an excellent opportunity, especially for acquaintance and review of articles and studies is to identify gaps in the current literature. To achieve the goals, a comprehensive bibliometric analysis, and network structure has been performed on the literature available in the Scopus database until 7/18/2022.Research Question(s)The paper answers the main research questions on the published research on the PSS: (Q1) What is the main information, pattern, and trends of publication? (Q2) Who are the main authors? (Q3) Which are the most productive countries? (Q4), Which articles have the highest number of citations? (Q5) Which are the most productive institutions and universities in PSS? (Q6) Which are the main journals? (Q7) What are the most frequently used keywords? (Q8) What are the patterns of the Co-Citation network and citation analysis and trends? (Q9) What is the collaboration (Co-Authorship) network among organizations, authors, and countries? (Q10) What is the Co-Occurrence network? (Q11) What are the main clusters? Moreover, what are their subjects and issues? What are the trends of research on PSS? (Q12), and What are the research gaps? (Q13).Literature ReviewThis section aims to summarize the available literature review in PSS to clarify the need for the present research.Our literature review shows that PSS has increased in recent years. This increasing trend illustrates that PSS has attracted the attention of many academics and researchers. Although this field is crucial for modern firms, fewer studies have addressed PSS by scientometrics and bibliometric analysis. Therefore, it is vital to review these papers using bibliometric tools and specify gaps in the literature.Figure 1 shows the annual publication trends and collaborations until 2022.Figure 1: Figure 1 Literature published in the PSS field from 2000 to 2022 MethodologyThis paper uses network structure, scientometrics, and descriptive analysis to analyze publications around the Product-service systems (PSS).The present study uses "VOSviewer" software and open source R package "bibliometrix". Also, co-citation, collaboration (co-authorship), co-occurrence, citation, thematic mapping analysis, and clustering are discussed. The data collection came from the Scopus database. ResultsThe results show that the most dominant keywords are "product-service systems", "sustainability" and "PSS". The main common keywords in the leading cluster are PSS and servitization. The results show that most studies and citations are limited to developed economies such as China, England, and Italy. In addition, resources can be classified into four clusters. "Conceptualization and lexicography", "PSS design and implementation", "PSS integration and sustainability and connection with the supply chain" and "Digital and intelligent PSS".Figure 2: Major keywords (WordCloud). source: findings of the present research Figure 3: Co-authorship network, source: findings of the present research Figure 4 displays the countries' collaboration networks.Figure 4: Country Co-authorship network, source: findings of the present research The most cited papers globally are shown in Table 1.Table 1: Most cited papers (global)PaperTotal Citationsper Year sTotal CitationMont ok, 2002, j clean prod67/ 19051411Tukker a, 2004, bus strategy environ73/ 26321392Baines ts, 2007, proc inst mech eng part b j eng manuf84/ 3751350Tukker a, 2015, j clean prod114/ 5916Meier h, 2010, cirp ann manuf technol54/ 2308705Tukker a, 2006, j clean prod37/ 0588630Manzini e, 2003, j clean prod24/ 1482Aurich jc, 2006, j clean prod28/ 0588477Reim w, 2015, j clean prod56/ 125449Beuren fh, 2013, j clean prod39/ 1391DiscussionThis paper provides a network structure analysis and scientometrics of the trends in the field of PSS (2000–2022), using the Scopus and WOS databases. By comparing the search results in the two databases, 504 Scopus articles published in English were selected. We analyze and visualize with VOSviewer and Bibliometrix. Although there are several articles that have reviewed PSS, few have used a scientometrics approach in the PSS. This paper analyzed the most cited articles, the most productive authors and countries and frequent keywords and journals, the publication trends, and the most productive affiliations. This paper also conducted bibliometric analysis on Co-citation, Collaboration (Co-Authorship), Co-word (Co-Occurrence) analysis, citation, Thematic mapping, bibliographic coupling, and Clustering analysis. The results indicate a fast increase in the number of publications in recent years in the PSS. The analysis determines that “Ming x”, and “Sakao t” are the most productive authors in developing PSS. (Mont ok., 2002) is the most cited (global) article with 1411 citationsThe important keywords are “product-service systems”, “product design” and “Product service system (PSS)”.ConclusionPSS is rapidly developing in servitization and can operate as a new opportunity for countries and companies. This paper proposes a systematic view of how the PSS field. The results show that the studies conducted are limited to developed economies such as the United Kingdom, Italy, China, and Germany.Furthermore, the study suggests suggestions for future research through identifying the literature gaps by ThematicMap analysis and helps scholars find research opportunities and propose some practical implications. This paper offers managers an opportunity to familiarize themselves with the design and implementation of PSS.The most dominant keywords are sustainability, servitization, product service systems, business models, and circular economy. The main common keywords in the leading cluster include "business model" and "service-product systems", "circular economy", and "conceptual design". Based on the results of the clustering analysis, the issues of serviceability, product design, and service-product systems are among the most important main clusters. This paper also provides suggestions for future research and helps researchers by identifying gaps in the literature review by schematic map analysis. Based on the gaps, the most important of them are communication and implementation using technologies such as industry 4.0 and blockchain technology and intelligence, quantification of criteria and how to implement them, development of quantitative business models and smart product-service systems, and, how to implement and design its supply chain, define and develop new criteria, and the connection and application of new technology in this field were proposed.
Research Paper
The Effect of Information Quality and Green Gamification on Consumer Trust in Cultural Products
Seyed Nuredin Mahmoodi
Volume 11, Issue 43 , March 2023, Pages 187-216
Abstract
vvvIntroductionUsing e-commerce will significantly reduce energy consumption and pollution. Today, large stores easily sell their products electronically. The branches of electronic business have expanded so much that companies and organizations exchange with each other or provide their goods and services ... Read More vvvIntroductionUsing e-commerce will significantly reduce energy consumption and pollution. Today, large stores easily sell their products electronically. The branches of electronic business have expanded so much that companies and organizations exchange with each other or provide their goods and services to their customers by spending the least possible time and cost. The use of information technology is one of the necessary links to increase commercial efficiency in the national economy and preserve the environment.This research will not only explain the consumer trust in cultural products and examine its dimensions and components but also pay attention to the motivation and drivers of the movement towards the consumer trust in cultural products and understand the appropriate platform for its realization through gaming. Green and quality information will help. On the other hand, the case study of the present research is Digikala's online service company. At the time of the research, Digikala is the largest online store in Iran, has more than 2 million daily visitors, and has taken 70% of the online sales market share in Iran. Digikala's business model is a combination of virtual marketplace and retail (Shojaei Raisi, 1400). The reason for choosing Digikala electronic store is due to the use of gaming in attracting and retaining customers and the store's attempt to persuade customers to be environmentally responsible.Research Question(s)The main issue of the current research is whether the quality of information and green gaming has an effect on consumer trust in cultural products, taking into account the mediating role of perceived usefulness and perceived ease of use.Literature ReviewGamification has emerged as a technological trend that transfers the features of games to non-game contexts. Studies in various fields such as health, education, and marketing have shown that gaming affects people's behavior. However, few sustainability studies provide conclusive findings on whether gamification affects actual pro-environmental behavior. The purpose of gamification is to transfer the features of games to non-game contexts in order to create a game experience. Accordingly, the user must perceive a gamified or interactive situation with a game-like service. To realize this, gameplay is based on the concept of "Loodus". For example, basic features of games such as goals, rules, structure, and feedback should be transferred to the non-game context. Through these components, gaming presents and conveys information in a different way. Customers actively participate in providing information and experience the information in the form of a gameMethodologyThe method of carrying out the present research is a survey and correlational research design of the type of structural equations using the method of partial least squares. The statistical population of the present study is the consumers of Digikala cultural products. The total number of the statistical population of the present study is uncertain. Considering the statistical population, Cochran's formula is used to determine the number of samples, for this purpose, 384 samples were selected due to heterogeneity and stratified proportional sampling.The questionnaire was distributed among the customers in cultural products who have access to the Internet and have made an electronic purchase from DigiKala. Among the statistical samples of the research, 384 questionnaires were distributed, of which 380 questionnaires were answered, of which 4 questionnaires were excluded from the analysis because they did not answer a large number of questions. Finally, 380 questionnaires were included in the analysis.ResultsThe results showed that the quality of information has a significant effect on perceived usefulness and ease. Also, green gameplay has a significant effect on perceived usefulness and ease. Perceived usefulness plays a mediating role in the relationship between information quality and green gaming with consumer trust in cultural products. Perceived ease of use plays a mediating role in the relationship between information quality and green gaming with consumer trust in cultural products. The numbers inside the explained variance circle are the research variables.DiscussionIn the new business process, gaining the trust of consumers of cultural products has taken an important and vital place in the goals of organizations, and senior managers know very well that their success in achieving the organization's major goals depends on gaining the trust of consumers of cultural products. Is. The purpose of the present study was to explain the effect of green gaming and information quality on consumer trust in cultural products with regard to the mediating role of perceived usefulness and perceived ease of use.According to the findings of the research, it was found that green gaming has a significant effect on perceived usefulness. Green gaming is one of the ways that helps to attract customers in different aspects. Green gamification in terms of providing gamified information can increase pro-environmental behavior due to the reduction of psychological distance. Therefore, the presentation of gamified information should increase the perceived clarity and quality of information, which should therefore encourage pro-environmental behavior. In this regard, the results of Wolff's research (2020) showed that green gamification and gamified information have a positive effect on perceived usefulness and perceived ease.ConclusionBased on the findings of the research, to improve the trust of consumers in cultural products, it is suggested to provide complete information about green gaming to consumers and how to use it in a clear and transparent manner. implemented and the employees have sufficient knowledge about green gaming and have received the necessary training in this field.One of the limitations of the current research was that this research was conducted only in the Digikala online store, so caution should be exercised in generalizing its results to other industries or other organizations. For future research, it is suggested that the model used in this research should be investigated in other industries or a specific organization, and individual and cultural factors regarding green gaming should be investigated.
Research Paper
Comprehensive Framework for Selecting Cloud Service Providers (CSPs) Using Meta synthesis Approach
Maryam Sadat Mazaheri; Changiz Valmohammadi; Alireza Pourebrahimi; Mahnaz Rabeei
Volume 11, Issue 43 , March 2023, Pages 217-256
Abstract
IntroductionNowadays, cloud computing has attracted the attention of many organizations. So many of them tend to make their business more agile by using flexible cloud services. Currently, the number of cloud service providers is increasing. In this regard, choosing the most suitable cloud service provider ... Read More IntroductionNowadays, cloud computing has attracted the attention of many organizations. So many of them tend to make their business more agile by using flexible cloud services. Currently, the number of cloud service providers is increasing. In this regard, choosing the most suitable cloud service provider based on the criteria according to the conditions of the service consumer will be considered one of the most important challenges. Relying on previous studies and using a meta-synthesis approach, this research comprehensively searches past researches and provides a comprehensive framework of factors affecting the choice of cloud service providers including 4 main categories and 10 sub-areas. Then, using the opinions of experts who were selected purposefully and using the snowball method, and using the Lawshe validation method, the framework is finalized.Research Question(s)This research aims to complete the results of previous studies and answer the following questions with a systematic review of the subject literature:-What are the components of the comprehensive framework for choosing cloud service providers?-What are the effective criteria to choose a cloud service provider?-What is the selected framework of effective factors? Literature ReviewMany researchers have looked at the problem of choosing the best CSP from different aspects and have tried to provide a solution in this field. In this regard, we can refer to "Tang and Liu" (2015) who proposed a model called "FAGI" which defines the choice of a trusted CSP through four dimensions: security functions, auditability, management capability, and Interactivity helps. "Kong et al." (2013) presented an optimization algorithm based on graph theory to facilitate CSP selection. Some researchers have also provided a framework for CSP selection, such as "Gash" (2015) who provides a framework called "SelCSP" with the combination of trustworthiness and competence to estimate the risk of interaction. "Brendvall and Vidyarthi" (2014) suggest that in order to choose the best cloud service provider, a customer must first identify the indicators related to the level of service quality related to him and then evaluate different providers. Some researchers have focused on using different techniques for selection. For example: "Supraya et al." (2016) use the MCDM method to rank based on infrastructure parameters (agility, financial, efficiency, security, and ease of use). They investigate the mechanisms of cloud service recommender systems and divide them into four main categories and their techniques in four features of scalability, accessibility, accuracy, and trustIn this research, it has been tried to use the models and variables of the subject literature in developing a comprehensive framework. The codes, concepts, and categories related to the choice of cloud service providers are extracted from previous studies, and a comprehensive framework of the factors influencing the choice of cloud service providers is presented using the meta-composite method. MethodologyIn this research, based on the "Sandusky and Barroso" meta-composite qualitative research method, which is more general, a systematic review of the research literature was conducted, and the codes in the research literature were extracted. Then the codes, categories, and finally the proposed model are formed. The seven-step method of "Sandusky and Barroso" consists of: formulation of the research question, systematic review of the subject literature, search and selection of suitable articles, extraction of article information, analysis and synthesis of qualitative findings, quality control, and presentation of findings. Lawshe validation method has been used to validate the research findings. ResultsIn the meta-synthesis method, all the factors extracted from previous studies are considered as codes and concepts are obtained from the collection of these codes. Using the opinion of experts and considering the concept of each of these codes, codes with similar concepts were placed next to each other and new concepts were formed. This procedure was repeated in converting the concepts into categories and the proposed framework was identified. This framework consists of 27 codes, 10 concepts, and 4 categories (Table 1).Table 1: Codes, concepts, and categories extracted from the sourcescategoryConceptCodeNo.TrustSecurityHardware Security1Network Security2Software Security3Confidentiality4Control5Guarantee and AssuranceAccessibility6Stability7Facing ThreatsTechnical Risk8Center for Security Measures9TechnologyEfficiencyService Delivery Efficiency10Interactivity11Hardware and Network InfrastructureConfiguration and Change12Capacity (Memory, CPU, Disk)13Functionality Flexibility14Usability15Accuracy16Service Response Time17Ease of use18ManagerialMaintenanceEducation and Awareness19Customer Communication Channels20StrategicLegal Issues21Data Analysis22Service Level Agreement23CommercialCustomer SatisfactionResponsiveness24Customer Feedback25CostSubscription Fee26Implementation Cost27The lack of a common framework for evaluating cloud service providers is compounded by the fact that no two providers are the same, so that this issue complicates the process of choosing the right provider for each organization. Figure 1 shows the proposed comprehensive framework including 4 categories and 10 concepts covering the issue of choosing cloud service providers. These factors are useful in determining the provider that best matches the personal and organizational needs of the service recipient. The main categories are: trust building, technology, management, and business, which will be explained in the following.Figure 1: Cloud service provider selection framework 5- ConclusionBy comprehensively examining the factors affecting the choice, this research introduces specific areas such as trust building, technology, management, and business as the main areas of cloud service provider selection and add to the previous areas. The category of building trust between the customer, and the cloud service provider is of particular importance. In this research, the concepts related to trust building are: security (including hardware security, network security, software security, confidentiality and control), (availability, stability and stability), and facing threats (technical risk). In 36% of the articles, the concept of trust is mentioned, but in each study, only a limited number of factors affecting this category are discussed. This research takes a comprehensive look at the category of technology, the concepts of productivity (including service delivery efficiency, interactivity), hardware and network infrastructure (including configuration and repair, capacity (memory, processor, disk)), and performance (including flexibility, usability, accuracy of operation, service response time, ease of use). Considering the variety of services on different cloud platforms, service recipients must ensure that the provision of services is managed easily and in the shortest possible time by the cloud provider. The commercial aspect of service delivery deals with the two concepts of customer satisfaction (including responsiveness, customer feedback) and service rates (including: subscription cost and implementation cost), which are of interest to many businesses. The results of this research will help the decision makers of using the cloud space (both organizational managers and cloud customers) in choosing the best cloud service provider to have a comprehensive view of the effective factors before choosing and plan according to their needs.
Research Paper
Development of Market Intelligence Model in the Supply Chain of FMCG(Perishable) Products in Online Retailing
Mohammadreza Taghva; Iman Raeesi Vanani; Zohreh Dehdashti Shahrokh; Mana Shakerin
Volume 11, Issue 43 , March 2023, Pages 257-298