Document Type : Research Paper
Authors
1 Assistant Professor, Department of Business Administration, Payam Noor University, Tehran, IranCorresponding Author: M_azami@pnu.ac.ir
2 Assistant Professor, Department of Industrial Engineering, Payam Noor University, Tehran, Iran
3 PhD student, Department of Management, Isfahan University, Isfahan, Iran
4 Master's degree, Department of Business Administration, Payam Noor University, Tehran, Iran
Abstract
The current research was conducted with the aim of designing a model for using cloud computing in Small and medium-sized enterprise. This study is a developmental in terms of its purpose and it is a qualitative research in terms of the nature of data collection and analysis, and was conducted using the grounded theory method. The statistical population consists of experts and entrepreneurs in the field of handicrafts and university professors of Kermanshah city, among which 14 people were selected as sample members by snowball sampling. semi-structured interviews was used for data collection. The results show that improving competitive advantages and improving operational processes explain why cloud computing should be used in these Enterprise. The findings also indicate that cultural-management facilitators, infrastructural facilitators and facilitators related to cloud computing are among the factors that can act as contextual factors. In addition, two categories of intervening factors (promoting and inhibiting factors) can affect the use of these technologies in these enterprises. The strategies of using cloud computing are also identified at two enterprises and environmental levels, and the consequences of using these technologies are also identified in four categories of operational, managerial-executive, entrepreneurial and competitive consequences.
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