Document Type : Research Paper
Authors
1 Associate Professor, Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran
2 PhD Student of Strategic Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran Corresponding Author: zranjbar.areshtanab@gmail.com
3 PhD Student of Strategic Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran
Abstract
In today's complex and competitive world, startups need strong and up-to-date knowledge management to identify opportunities and create innovation. In this regard, knowledge management can help startups create effective innovations by utilizing accurate information and using it in a timely manner and maintain their position in the competitive market. Therefore, the purpose of this study is to examine the impact of knowledge management on the performance of Iranian startups, focusing on the mediating role of digital innovation and the moderating role of strategic flexibility, which has not been examined in previous studies. This study is quantitative and of the type of applied studies. The statistical population includes 1321 startups nationwide. Data was collected through a standard questionnaire and through the opinions of startup managers. Data analysis was evaluated using structural equation modeling and partial least squares. The findings reveal that knowledge management has a direct and positive effect on the performance of startups. Additionally, digital innovation strengthens the relationship between knowledge management and performance as a mediator, while strategic flexibility positively moderates this relationship. This research contributes by introducing a new model to improve startup performance, demonstrating that digital innovation and strategic flexibility are critical factors in enhancing the effect of knowledge management on startup performance.
Keywords
Main Subjects
References [In Persian]
- Bavarsad, B., Nias, A.H., & Darabian, P. (2019). Impact of strategic agility on operational responsiveness and organizational performance. Journal of Strategic Management Studies, 9(36), 65-83. [In Persian]
- Ghazinoori, S., Aghazade Masroor, S., Naghizadeh, M., & Hajian Heidary, M. (2024). Dimensions of alignment between digital capability and innovation strategy in petrochemical industry. Business Intelligence Management Studies, 12(47), 223-269. [In Persian]
- Golmohammadi, E., Mohammadi, E., Tolabi, Z., & Khalil Nezhad, S. (2021). Designing a strategic agility model with the dynamic capabilities approach in the banking industry (Case study: Active banks in Ilam province). Commercial Strategies, 18(17), 121-146. [In Persian]
- Hajizade, P., Hasanabadi, I., & Panahi, J. (2022). Increase the performance of the company through innovation and implementing market intelligence. Business Intelligence Management Studies, 10(39), 97-126. [In Persian]
- Hosseini, S.S., Karami, A., & Nikkhah, Y. (2018). Structural equation modeling with SmartPLS V3: The approach to thesis writing and essay writing. First Edition, Tehran: Andisheh Fazel Publications. [In Persian]
- Rahimi Kolour, H. and Nikkhah, Y. (2024). Explaining the effect of customer knowledge management on innovation quality through strategic agility with the moderating role of competition intensity: A study in medical equipment manufacturing firms. Journal of Industrial Management Perspective, 14(2), 66-84. [In Persian]
- Rahimiaghdam, S., Sanoubar, N., & Ahmadian, A. (2023). Investigating the effect of strategic agility on SMEs international success with the mediating role of network-oriented growth. Journal of International Business Administration, 6(2), 177-194. [In Persian]
- Sabaghchi, S., Ghazinoory, S., Saghafi, F., & Sahraei, S. (2022). Conceptualizing and identifying key dimensions of digital innovation in industrial organizations: A grounded theory approach. Business Intelligence Management Studies, 11(42), 267-299. [In Persian]
- Zare, R., & Pashazadeh, Y. (2024). The impact of strategic flexibility and digital leadership on digital transformation and exploratory innovation with the mediation role of digital entrepreneurial orientation. Journal of Innovation Management in Defensive Organizations, 6(22), 99-126. [In Persian]
)