Research Paper Management approaches in the field of smart
A model for online donation intention for crowdfunding of charities in Iran

Mohammadakbar Sheikhzadeh; Mohammad Taghi Taghavifard; iman raeisivanani; Jahanyar Bamdadsoofi

Volume 12, Issue 48 , December 2024, Pages 1-31

https://doi.org/10.22054/ims.2024.77031.2413

Abstract
  Crowdfunding is an effective way to achieve the non-profit goals of the charities which can be expanded using information and communication technology. In this regard, this study was conducted with the aim of providing an online donation intention model for collective financing of charitable institutions ...  Read More

Research Paper Management approaches in the field of smart
Generative mechanisms of digital banking ecosystem evolution

vahid khashei varnamkhasti; Mahdi Ebrahimi; Shahram Khalil Nezhad; Fatemeh Motahari nejad

Volume 12, Issue 48 , December 2024, Pages 33-81

https://doi.org/10.22054/ims.2024.76327.2394

Abstract
  .Today, digitization is considered as a requirement for all financial and monetary institutions and markets, and the banking industry is no exception. However, moving to digital banking is not an easy task for banks, and the digital revolution has become a major challenge for this industry. In order ...  Read More

Research Paper Management approaches in the field of smart
The effect of customer interaction with the brand as an antecedent of customer loyalty: analysis of three cognitive, emotional and behavioral approaches

vahideh alipoor; Mohammadreza Saadi; atefeh mehri bazghaleh

Volume 12, Issue 48 , December 2024, Pages 83-117

https://doi.org/10.22054/ims.2024.76742.2407

Abstract
  This study aimed to investigate the effect of brand interaction through social media on brand loyalty through brand equity. The research is a descriptive research of the correlational type in terms of practical purpose and based on the method. The statistical population of this research includes the ...  Read More

Research Paper Data, information and knowledge management in the field of smart business
The impact of knowledge management and Industry 4.0 technologies in organizations: a meta-synthesis approach

Nahid Entezarian; Mohammad Mehraeen

Volume 12, Issue 48 , December 2024, Pages 119-156

https://doi.org/10.22054/ims.2024.76308.2393

Abstract
  New technologies in the field of Industry 4.0 enable companies to enhance their business processes and customize products and services through the generation of new knowledge. The creation and sharing of this new knowledge depends on both the optimal use of Industry 4.0 technologies and interactions ...  Read More

Research Paper Management approaches in the field of smart
Designing a Digital Content Marketing Conceptual Model: A Grounded Theory Approach

Kamran Feizi; Hormoz Mehrani; Hossein Vazifehdoost; Ehsan Sadeh

Volume 12, Issue 48 , December 2024, Pages 157-195

https://doi.org/10.22054/ims.2024.77052.2415

Abstract
  The purpose of this research is to identify the main components and dimensions of digital content marketing according to the conditions of Iran and to present a model using a qualitative method based on the Grounded Theory approach. Data were collected through semi-structured in-depth interviews with ...  Read More

Research Paper Management approaches in the field of smart
Designing a model of the consequences of the application of artificial intelligence and machine learning in advertising and sales

Hosein Rahimi kolour; Rahim Mohammad khani

Volume 12, Issue 48 , December 2024, Pages 223-270

https://doi.org/10.22054/ims.2024.76711.2403

Abstract
  The digital world provides many opportunities for marketers to reach customers. However, in the fast-paced world, finding new and innovative ways to advertise and sell products and services is very important. Due to the advancement of artificial intelligence and its development in the field of advertising ...  Read More

Research Paper Data science, intelligence and future analysis
Future Study of Fintech Entrepreneurial Opportunities in Financial Industry based on Scenario Planning in Iran

Manijeh Ramsheh; mohammad hasan maleki; narges sarlak; monireh falahat bangdeh

Volume 12, Issue 48 , December 2024, Pages 271-311

https://doi.org/10.22054/ims.2024.76982.2418

Abstract
  Fintech and its entrepreneurial opportunities have the ability to play an effective role in the development of the financial industry. Therefore, it is necessary to make a correct and effective policy in this area to identify its probable future. This study is exploratory in terms of purpose and practical ...  Read More