مطالعات مدیریت کسب و کار هوشمند

نویسندگان

1 دانشجوی دکتری، مدیریت تولید و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران

2 دانشجوی دکتری، مدیریت تحقیق در عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران.(نویسنده مسئول)؛ mojtaba_aghaei68@yahoo.com

3 عضو هیئت‌علمی، گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران

چکیده

امروزه، ارائه خدمات با ظهور فناوری‌های جدید و ظهور کسب‌وکارهای آنلاین، متحول شده است. هدف کسب‌وکارهای آنلاین و استارتاپ ها، ارائه خدمات آنلاین با صرفه‌جویی در وقت و هزینه مشتریان است. یکی از حوزه‌هایی که در آن، ارائه خدمات آنلاین به رفع نیاز گروه‌های مختلفی از جامعه منجر می‌شود، مواد غذایی تند مصرف است. ازآنجاکه نرخ مصرف و فسادپذیری مواد غذایی تند مصرف بالا است، مدیریت مناسب و بهبود عملکرد در سطوح مختلف زنجیره تأمین از ضرورت بالایی برخوردار است. اجرای مدیریت دانش، فاکتور اصلی هماهنگی و بهبود عملکرد زنجیره تأمین برای دستیابی به مزیت رقابتی است. موانع گوناگونی وجود دارند که به شکست اجرای مدیریت دانش در زنجیره تأمین منجر می‌شوند؛ بنابراین، شناسایی موانع و راهکارهای رفع موانع اجرای مدیریت دانش در زنجیره تأمین این استارتاپ ها، ضروری است؛ ازاین‌رو، هدف این تحقیق، شناسایی و اولویت‌بندی راهکارهای رفع موانع اجرای مدیریت دانش در زنجیره تأمین استارتاپ های مواد غذایی تند مصرف است. چارچوب مورداستفاده در این تحقیق، شامل استفاده از روش‌های تلفیقی دلفی فازی، سوآرا و آراس خاکستری است. بدین منظور، در مرحله اول، معیارهای شناسایی‌شده با بهره‌گیری از روش دلفی فازی، تعدیل و نهایی شدند. سپس، از روش سوآرا برای وزن دهی به معیارها و از روش آراس خاکستری برای رتبه‌بندی راهکارهای رفع موانع اجرای مدیریت دانش در زنجیره تأمین استفاده ‌شده است. نتایج نشان داد که راهکار هشتم (رهبری مثبت نسبت به تصویب مدیریت دانش در زنجیره تأمین)، به‌عنوان بهترین راهکار شناسایی شد.
 
 

کلیدواژه‌ها

عنوان مقاله [English]

Solutions for Removing Knowledge Management Implementation Barriers in the Supply Chain of Fast Moving Consumer Goods

نویسندگان [English]

  • Seyyed Jalaladdin Hosseini Dehshiri  1
  • Mojtaba Aghaei 2
  • Jamshid Salehi Sadaghiani 3

1 Ph.D. Student, Operations and Production Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran

2 Ph.D. Student, Operations Research, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran (Corresponding Author: mojtaba_aghaei68@yahoo.com)

3 Faculty Member, Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran

چکیده [English]

Today, service delivery is changing with the advent of new technologies and the emergence of online businesses. The goal of online businesses and startups is to provide online services while saving customers time and money. One of the startups that are effective in meeting the needs of different groups of the community is the Fast Moving Consumer Goods (FMCG). Due to the high consumption rates and spoilage of FMCGs, proper management and performance improvement at different levels of the supply chain is essential. On the other hand, the use of knowledge management is the main factor in the success of the supply chain to achieve a competitive advantage. There are various barriers that lead to failure in the implementation of knowledge management (KM) in the supply chain. Therefore, it is necessary to identify and remove the barriers to the implementation of knowledge management in the supply chain of startups. The purpose of this research is to identify and prioritize strategies for removing barriers to the implementation of KM in FMCG supply chain. The framework in this study is to use the combination of Fuzzy Delphi, SWARA and Gray ARAS. The SWARA method has been used to determine the weight of the barriers, as criteria, and the Gray ARAS method has been used to obtain the final ranking of the approaches to acceptance of knowledge management in the supply chain. Finally, based on the results of this research, the positive leadership towards the adoption of knowledge management in the supply chain was considered as the best way to tackle barriers to the acceptance of knowledge management in the supply chain.

کلیدواژه‌ها [English]

  • Knowledge Management
  • Fast Moving Consumer Goods
  • Fuzzy Delphi
  • SWARA
  • Gray ARAS
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