Research Paper
Mohammad Taghi Taghavifard; Atefeh Mehrparvar Hosseini; Shima Salehi Moghadam
Abstract
Since information and communications technology has development potentials in all aspects, assessing the impact of IT development on improving the business environment is very important. In this paper, using 2017 global data, 140 countries of the world were divided into 4 clusters with a credit score ...
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Since information and communications technology has development potentials in all aspects, assessing the impact of IT development on improving the business environment is very important. In this paper, using 2017 global data, 140 countries of the world were divided into 4 clusters with a credit score index of Silhouette 0.705 based on the indicators of e-commerce and e-government development by K-mean method. Based on the results, countries with higher ICT indicators, which often are members of the first cluster, also have higher rankings in business environment indicators. Iran is ranked 124th in doing business and is above of average of the third cluster, but in terms of ICT indicators is in the second cluster. It is suggested that, by studying how to use ICT infrastructures in leading countries, Iran can develop strategies to increase the effectiveness of information technology in improving the business environment.
Research Paper
Nazila Seddighi; Mohamad Reza Sanaei
Abstract
Considering the role of information technology maturity in increasing organizational competitiveness, this study aims to propose a model for identifying the factors affecting the IT organization processes based on the ITIL and COBIT frameworks, as well as determining the causal relationships and leveling ...
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Considering the role of information technology maturity in increasing organizational competitiveness, this study aims to propose a model for identifying the factors affecting the IT organization processes based on the ITIL and COBIT frameworks, as well as determining the causal relationships and leveling these factors using a hybrid approach of ISM and Fuzzy MICMAC. This research is classified as a descriptive-survey, and applied research. researcher-made questionaries’ to collect data. The statistical population of this study consists of senior managers and senior experts of FANA Company. A limited number of experts can provide this study’s required information, the sample size was equal to the statistical population (consisting of 15 organizational experts). In order to demonstrate the capability of the proposed model, this model was implemented at Fantaff Company. The findings showed that, based on the factors mentioned in these frameworks and according to the organizational expert’s views, there are14 factors influencing the maturity of IT in this organization in the form of three areas of “strategy and planning of IT services”, “acquisition and implementation of IT services”, and “monitoring and supporting IT services”. In addition, after analyzing the causal relations among these factors, "applying standards in IT", "existence of organizational structure of IT", and "optimal network infrastructure and data center" were determined as the most effective, the most Affected, and the most independent factors in the IT maturity model of Iranian organizations, respectively, which played a significant role in determining the level of maturity of IT organizations.
Research Paper
Seyed Ehsan Malihi; Samaneh Sedighi
Abstract
The business process plays a key role in gaining competitive advantage for the organization. The non-stop operation of daily operations processes is considered as one of the important indicators of the quality of business processes. As business processes face a variety of threats, organizations have ...
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The business process plays a key role in gaining competitive advantage for the organization. The non-stop operation of daily operations processes is considered as one of the important indicators of the quality of business processes. As business processes face a variety of threats, organizations have to pay enough attention to the security requirements of business processes. However, increasing the level of security in organizations reduces the costs of security breaches, but imposes on the organization direct and indirect costs of deploying security requirements. In this paper, a mathematical model is proposed to determine the optimal decision to select security mechanisms among the options available for each activity in the business process with the aim of maximizing the level of security and minimizing the costs of deploying security mechanisms. The proposed model was solved by considering the purchasing process in one of the online stores using the genetic algorithm. The proposed model was validated by comparing the answer of the mathematical model with the answer of the experts.
Research Paper
Seyed Mohammad Mirmohammadi; Akbar Bahador
Abstract
The purpose of this study is to design a vernacular pattern for the implementation of the internet of things in roads and to optimize the traffic with to be smart them. The Internet of things refers to a wide network of objects in which all objects are connected through different smart devices. The purpose ...
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The purpose of this study is to design a vernacular pattern for the implementation of the internet of things in roads and to optimize the traffic with to be smart them. The Internet of things refers to a wide network of objects in which all objects are connected through different smart devices. The purpose of creating a network of intelligent objects is to create an integrated and flexible information system by which services such as identification, control, tracking and receiving online information will be accessed from objects. Internet technology makes it possible for objects around us to exchange information virtually. The population of the study includes Professionals and experts in road - building area and information technology of the country in haram - to - harem freeway company and construction and development of freeways company. The samples required for the qualitative interview will be collected through purposeful sampling. Data collection was carried out through interviews with the data theoretic approach of the foundation of 30 experts in road - building industry. in the end, 15 main categories including privatization and government support, competitive in market , Effective and efficient human factor, system security and privacy protection, regulatory interaction versus relation orientation ,customer trust ,structural modifications costs ,infrastructure and freeways management, acquaintance with intelligent transportation knowledge, governance mandate structure, The optimal fleet and smart automotive manufacturer, optimal sales service management, lack of sanction pressure , society cultural development and Transport optimization was extracted And the paradigmatic paradigm was formed
Research Paper
Saied Aibaghi Esfahani; Amir Ghafourian Shagerdi; Taghi Vahidi; Behnaz Daneshmadn
Abstract
Social media is a modern ICT tool that is used today in many countries, including in our country, and uses many users of this platform to carry out marketing-related activities. This study, considering the importance of social media in marketing, examines the effect of competitive strategies on the performance ...
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Social media is a modern ICT tool that is used today in many countries, including in our country, and uses many users of this platform to carry out marketing-related activities. This study, considering the importance of social media in marketing, examines the effect of competitive strategies on the performance of active marketers in social media, with the role of moderating variable of organizational features. The statistical population in this research is a number of social media marketers in Mashhad, with a sample size of 384 tons, using Morgan table. The research method is descriptive / cross-sectional and in terms of purpose, the data have been gathered using the standard organizational performance questionnaire Hersey and Goldsmith(2003) and the Organizational features and Organizational Strategies Questionnaire, Oyewobi et al (2016). The results of the analysis of data using Structural Equation Modeling (SEM) method using Smart PLS software showed that, first, the dimensions of organizational features (organizational structure, management style, decision making style) and competitive strategies (strategy of differentiation, Cost leadership strategy, focus strategy) has an impact on the performance of active marketers in social media, and secondly, competitive strategies through the moderating variable of organizational features affect the performance of active marketers in social media.
Research Paper
Morteza Maleki MinBashRazgah; Davood Feiz; Hadi Moradi
Abstract
The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands. Marketing managers task is to reinforce the resilience of customers towards this negative information. On the other hand, in the two last decades, ...
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The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands. Marketing managers task is to reinforce the resilience of customers towards this negative information. On the other hand, in the two last decades, most of research in field of brand personality and experience has focused on their definitions and traits and this study by concentrating on personality and experience created on digital environment tries to examine their effects on consumers’ actual behavior through mediating role of brand attitude and brand loyalty. Based on the hypothesis conceptual model of the research was designed and by using questionnaire 311 users of the service delivery applications were collected. After verifying the validity and reliability, the hypotheses were tested using SEM. The results showed that brand personality and online brand experience have direct effect on customers’ brand attitude and brand loyalty, which brand experience effect is more than brand personality. Also, the results confirm brand attitude and brand loyalty effect on customers' resilience to negative information. If a brand in online environment deliver a unique and desirable experience and attractive personality to consumers, it can have positive effect on consumers extra-role behavior in social media, these consumers will support and discuss positively of brand in social media. The results of research can be useful for managers and marketers who search for create and maintain long-term relationship with consumers.
Research Paper
Ghasem Bakhshandeh; Samira Ghashghayi
Abstract
With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field. The purpose of the present study is to explore the influential factors on the intention of women to purchase clothing from online ...
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With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field. The purpose of the present study is to explore the influential factors on the intention of women to purchase clothing from online stores. In this regard, data were collected from 400 women in Khuzestan province using a questionnaire through convenience sampling. The conceptual model of the research was tested by structural equation modeling using SmartPLS3 software. The results revealed that the impacts of habitual online usage, subjective norm, and attitude toward online purchase were positive and significant on the intention to purchase online. In addition, the impact of perceived benefits on the intention to purchase online was also positive and significant. Furthermore, the results obtained from the Sobel test also revealed that attitude toward online purchase plays a mediating role between the perceived benefits and online purchase intention.
Research Paper
Mohammad Reza Kousheshi; Samad Aali; Alireza Bafandeh zendeh; Soleyman Iranzadeh
Abstract
Purpose of this paper is to provide a model for predicting Antecedents and consequences of relationship quality in online purchase. In this respect, online buyers in Tabriz were selected as statistical population and 462 individuals participated in research by completing the questionnaire. The ...
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Purpose of this paper is to provide a model for predicting Antecedents and consequences of relationship quality in online purchase. In this respect, online buyers in Tabriz were selected as statistical population and 462 individuals participated in research by completing the questionnaire. The convenience sampling was used to select the samples and the research hypotheses were tested using structural equation modeling and AMOS software. The results of the research showed that website quality, online relationship Bonds and reputation of seller have positive effect on online relationship quality. Also, the results of the research showed that online relationship quality has positive effect on electronic word of mouth, online customer share, online customer loyalty and online customer reviews. The findings of this study, together with previous findings, point out that long-term online relationship that are extract of online marketing should be looked at in depth. Because the online relationship quality is a connecting loops between the attitudes and behaviors of customers and internet vendors. In the online retailing industry, marketers need to develop an online relationship to continue their relationship with customers and equip themselves with tools that enhance the quality of the relationship. This research helps business managers identify key points of online relationship quality and use it in online relationship marketing.
