مطالعات مدیریت کسب و کار هوشمند

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری رشته مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)، اصفهان، ایران.

2 دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران.نویسنده مسئول: m.salimi@spr.ui.ac.ir

3 استادیار مدیریت ورزشی، دانشکده تربیت بدنی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

چکیده

هدف پژوهش حاضر ارایه مدل ارزیابی سیستم‌های اطلاعاتی در کلاس جهانی با استفاده از رویکرد کارت امتیازی متوازن در سازمان‌های ورزشی بوده است. پژوهش حاضر به لحاظ هدف، کاربردی؛ و از نظر روش، پیمایشی بود. جامعه آماری پژوهش را کارکنان تمامی 31 اداره کل ورزش و جوانان استان‌های کشور تشکیل دادند (5882 نفر) و نمونه آماری با استفاده از جدول کرجسی و مورگان 361 نفر انتخاب گردید. برای جمع‌آوری داده‌ها، از پرسشنامه محقق ساخته مطابق با رویکرد کارت امتیازی متوازن استفاده شد (4 مولفه و 48 گویه). روایی پرسشنامه توسط 10 نفر از اساتید مدیریت ورزشی تایید گشت و پایایی 86/0 به‌دست آمد که نشان از پایایی مطلوب آن داشت. تحلیل داده‌ها با استفاده از تحلیل عاملی تاییدی و مدل‌سازی معادلات ساختاری انجام شد. یافته‌های پژوهش نشان داد که مدل ارزیابی سیستم‌های اطلاعاتی در کلاس جهانی در سازمان‌های ورزشی، در منظر مالی با استفاده از 5 شاخص، در منظر مشتری با 12 شاخص، در منظر فرایندهای کسب و کار با 14 شاخص و در منظر رشد و یادگیری با 17 شاخص مورد تایید قرار گرفت. بنابراین نتیجه گرفته شد که توسعه سیستم‌های اطلاعاتی در کلاس جهانی در سازمان‌های ورزشی با افزایش کارایی و اثربخشی، بهره‌وری سازمانی را ارتقا داده و به عنوان یک مزیت رقابتی پایدار در نظر گرفته می‌شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Information systems evaluation model in world-class by balanced scorecard approach in sports organizations

نویسندگان [English]

  • Majid Sabet Rasekh 1
  • Mehdi Salimi 2
  • Ghasem Rahimi 3

1 PhD Candidate in Sport Management, Physical Education Faculty, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

2 Associated professor in sport management, Sport sciences Faculty, University of Isfahan, Esfahan, Iran Corresponding Author: m. salimi@spr.ui.ac.ir

3 Assistant professor in Sport management, Physical Education faculty, Isfahan (Khorasgan), Branch, Islamic Azad University, Isfahan, Iran.

چکیده [English]

The aim of the current research was to provide a world-class information systems development model using the balanced scorecard approach in sports organizations. The current research is practical in terms of purpose; In terms of how to collect information, it was a survey. The statistical population of the research was made up of the employees of all 31 general sports and youth departments of the country's provinces (5882 people) and the statistical sample was selected using the Karjesi and Morgan table of 361 people. To collect data, a researcher-made questionnaire was used according to the balanced scorecard approach (4 components and 48 items). The validity of the questionnaire was confirmed by 10 sports management professors and the reliability was 0.86, which indicated its good reliability. Data analysis was done using confirmatory factor analysis and structural equation modeling with PLS software. The findings from the analysis of the conceptual model of the research show that the development model of world-class information systems in sports organizations, in the financial perspective using 5 indicators, in the customer perspective with 12 indicators, in the business processes perspective with 14 indicators and in the growth perspective and learning was confirmed with 17 indicators. Therefore, it is concluded that the development of world-class information systems in sports organizations by increasing efficiency and effectiveness will improve organizational productivity and be considered as a sustainable competitive advantage.

Introduction

Today, work processes are increasingly performed with high complexity, multitasking and time pressure. Among these organizations, sports organizations need more flexible information systems due to their communication and interaction with different stakeholder groups and their geographic scope is both national and international. One of the important functions of organizational information systems, in addition to the flow and integration of information throughout the scope of an organization, is the sharing of relevant and required organizational information with stakeholders and other related organizations; And due to the interconnected nature of some organizations and the important role of stakeholders in organizational growth and development, it is very important.
Considering the advantages mentioned for information systems, most organizations have now realized that the use of these systems in all economic and social fields is an inevitable necessity. Physical education and sports are not exempted from this rule, so one of the fields that need to use these information systems for transformation is the country's sports department, for this purpose, the current research seeks to examine the question that the system evaluation model How is the world-class information in the country's sports organizations?

Literature Review

In a research, Jafarzadeh et al. (2019) investigated the future research of information technology infrastructure in sports organizations and by presenting a model, they stated that managers of sports organizations should pay attention to the identified variables of the optimal infrastructure path in the future. Technology, such as technology knowledge, network communication, technology management, etc., emphasize this issue and improve it. In another study, Najafi and Ghasemi (2019) identified the main indicators and calculated the performance efficiency of information systems and knowledge management in the oil industry and found its position in this industry to be better than other industries.
Also, in their research, Salimi and Tayibi (2022) investigated a model of information systems in sports organizations and examined the variables of system quality, information quality, service quality, usability, user satisfaction and net profit, which The difference between this research and the current research is in the model that is evaluated. Norton and Kaplan (2021) also investigated the importance of the balanced scorecard method in a research and called it a revolutionary tool for realizing the mission of organizations and more than an evaluation system, as a management system that can use all energy, abilities, knowledge and skills. Employees are introduced to achieve the strategic goals of the organization. Benbiya et al. (2020) and Sora et al. They know a great help to solve these complications. Boranbayu et al. (2020) also evaluated the reliability of information systems using multi-criteria decision-making and its information security risks in a study and provided solutions to find and neutralize risks.

Methodology

The current research is practical in terms of purpose; And in terms of method, it is placed in the category of survey descriptive research, which is specifically based on structural equation modeling. The statistical population was made up of the employees of all 31 general departments of sports and youth in the provinces of the country (Iran) (this number was estimated to be 5882 people); And the sample size was considered 361 people based on the table of Karjesi and Morgan, with maximum confidence. For sampling, the provinces of the country were divided into 5 geographical regions, and in each region, one general office was randomly selected as a sample and 73 questionnaires were distributed in that office. Due to the geographical dispersion of the selected general sports and youth departments (5 departments from five different geographical regions of the country), as well as the communication limitations caused by the corona disease, the questionnaires were sent in person and through an electronic address (or WhatsApp application) and etc. were distributed (a total of 73 questionnaires were distributed in each General Directorate of Sports and Youth, which was a total of 365 questionnaires and 361 questionnaires could be examined). In this research, the tool used to collect data was a researcher-made questionnaire. For this purpose, with the help of theoretical literature and existing research background, including reliable sources and instructions issued by the Ministry of Sports and Sports and Youth Departments, the indicators of the questionnaire were designed according to the balanced scorecard approach; which includes 4 general components and 48 items: the financial perspective in the development of the organization's information systems (5 items), the customer's perspective in the development of the organization's information systems (12 items), the perspective of internal processes in the development of the organization's information systems (14 items), the perspective Learning and growth in the development of organization information systems (17 items). The validity of the questionnaire was accepted and confirmed by 10 sports management professors after removing, adjusting or modifying some questions, and its reliability was confirmed using Cronbach's alpha coefficient of 0/86. At the end and after data collection, using confirmatory factor analysis and structural equation modeling with the help of Smart PLS software, the construct validity was confirmed and the research model was explained.

Conclusion

The existence of appropriate information systems in the country's sports organizations, which have a wide range in the provinces and cities and also include many financial and non-financial resources, can be beneficial in the field of education, learning and organizational growth. also played a very important role and by providing various information to the organization's human resources, it helped to perform their job duties with better and more quality, increased the speed of performing duties and also assessed the training needs of jobs in the future. turn on another part of the findings from the analysis of the research model states that one of the most important aspects of the balanced scorecard in the investigation of the information systems of sports organizations is the customer's perspective; Because the existence of loyal customers is significant and valuable, which primarily gives credibility to an organization and causes its establishment, stability and growth; Also, the existence of information systems in various organizations, including sports organizations, which have customers from different strata of people with different ages, economic status, and social status, and they have different demands and expectations, is very important, and obtaining their maximum satisfaction is achieved when There should be more transparency in various organizational and executive stages, which can help attract more customers in addition to retaining customers.
The perspective of internal processes is also another aspect investigated in the balanced scorecard approach, which the findings from the analysis of the research model show that the existence of information systems in sports organizations, which, like many other organizations, are subject to changes and developments. are located globally, it can examine various processes that affect customer satisfaction such as time, quality, employee skills and productivity in general, and identify its competitive advantages in different sectors and with quantitative measurements and clarify and improve the different quality of this issue with transparency.
Keywords: Balanced Scorecard, World Class, Sports Organizations, Information Systems.
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کلیدواژه‌ها [English]

  • balanced scorecard
  • world class
  • sports organizations
  • Information systems
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