مطالعات مدیریت کسب و کار هوشمند

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار ، گروه مدیریت فناوری اطلاعات، دانشکده مدیریت ، دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران،

2 دانشجوی دکتری مدیریت فناوری اطلاعات، دانشکده مدیریت ، دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران

چکیده

امروزه با توسعة فناوری­های اطلاعاتی و ارتباطی، استفاده از آن­ها با مقاومت کارکنان مواجه می­شود که یکی از دلایل شکست سازمان­ها در پیاده­سازی و عملیاتی نمودن این­گونه از فناوری­های نوین است. با عنایت به گسترش روز افزون استفاده از رایانش ابری به­عنوان پارادایم جدید ارتباطی در سازمان­ها، تحلیل رفتار کاربران در مواجهه با این فناوری­ در هر یک از  سازمان­های  کشور ضروری است. در این تحقیق مدل پذیرش فناوری که توسط دیویس ارائه شده است، برای تبیین عوامل تأثیرگذار بر پذیرش فناوری توسط کاربران سیستم­های اطلاعاتی مورداستفاده قرارگرفته است. این مطالعه با رویکردی پیمایشی_توصیفی عوامل مؤثر بر تصمیم به استفاده از رایانش ابری را در میان کارکنان سازمان صداوسیمابر مبنای مدل پذیرش فناوری مورد بررسی قرار می­دهد. بدین منظور پرسشنامة طراحی شده در بین 230 نفر از متخصصان حوزة فناوری اطلاعات و آشنا با این فناوری در سازمان صداوسیما توزیع شد، که ضریب پایائی این پرسشنامه با استفاده از آلفای کرون­باخ  0.84حاصل شد. پس از انجام تحلیل عاملی اکتشافی و تأییدی، با توجه به ضرایب تحلیل مسیر، درک سودمندی به­عنوان مهم­ترین عامل تأثیرگذار بر تصمیم به استفاده از رایانش ابری مشخص گردید. یافته­های این پژوهش می­تواند به­عنوان خطوط راهنما مورداستفادة مدیران رسانه ملی در جهت تصمیم­گیری اثربخش­تر قرار گیرد.
 
 

کلیدواژه‌ها

عنوان مقاله [English]

Clarification of factors affecting the decision to use cloud computing among IRIB employees based on a Technology Acceptance Model

نویسندگان [English]

  • Changiz Valmohammadi 1
  • Maryam Sadat Mazaheri 2

1 Associate Professor, Faculty of Managment, Islamic Azad University South Branch, Tehran, Iran,

2 2. Ph.D. Student in Information Technology Management, Faculty of Managment, Islamic Azad University, South Branch, Tehran, Iran,

چکیده [English]

Nowadays, with the development and growth of information and communication technologies, employees resist to adopt such technologies, leading to the failure of the implementation and operationalization of these kinds of new technologies. Given increased usage of cloud computing as a new paradigm of communication in organizations, the analysis of information systems users’ behavior is essential in organizations. This study uses the Technology Acceptance Model (TAM) presented by Davis to clarify the factors influencing technology acceptance and the decision to use cloud computing technology among IRIB employees. To do so, a structured questionnaire was designed and distributed among 230 IRIB personnel in the field of information technology. The calculated reliability using Cronbach method was 0.84. Then the exploratory and confirmatory factor analysis were performed. Based on path analysis coefficient it is confirmed that the most important factor influencing the decision to use cloud computing is perceived usefulness' factor. The obtained result could be employed as a guidelines by managers of the surveyed organization towards more effective decision making.
 

کلیدواژه‌ها [English]

  • Cloud Computing
  • Perceived Usefulness
  • Technology Acceptance Model
  • factor analysis
 
عباس­پور اسفدن، قنبر (1395)؛ اولویت­بندی توانمند سازهای فناوری اطلاعات در سازمان‌های خدماتی با رویکرد تصمیم­گیری چندمعیاره فازی، فصلنامه مطالعات مدیریت فناوری اطلاعات، سال پنجم، شماره 18، صفحات 193-217.
منتظری، الهام؛ موحدی­نیا، ناصر؛ طالبی هوشنگ (1395)؛ چالش­ها و موانع اجرای طرح­های جامع فناوری اطلاعات و ارتباطات در سازمان­ها، فصلنامه مطالعات مدیریت فناوری اطلاعات، سال پنجم، شماره 18، صفحات 160-128.
Alamae, S. H., & Moradi, A. (2015). Understanding of Real Investor Behavior by Information Disclosure in Computer Database in terms of TAM. Jurnal UMP Social Sciences and Technology Management Vol, 3(1).
Alharbi, S. T. (2012). Users’ acceptance of cloud computing in Saudi Arabia: an extension of technology acceptance model. International Journal of Cloud Applications and Computing (IJCAC), 2(2), 1-11.
Behrend, T. S., Wiebe, E. N., London, J. E., & Johnson, E. C. (2011). Cloud computing adoption and usage in community colleges. Behaviour & Information Technology30(2), 231-240.
Bharadwaj, S. S., & Lal, P. (2012, December). Exploring the impact of Cloud Computing adoption on organizational flexibility: A client perspective. In Cloud Computing Technologies, Applications and Management (ICCCTAM), 2012 International Conference on (pp. 121-131). IEEE.
Chen, S. C., Shing-Han, L., & Chien-Yi, L. (2011). Recent related research in technology acceptance model: A literature review. Australian Journal of Business and Management Research, 1(9), 124.
Chuttur, M. Y. (2009). Overview of the technology acceptance model: Origins, developments and future directions. Working Papers on Information Systems, 9(37), 9-37.
Davis Jr, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation, Massachusetts Institute of Technology).
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
El-Gazzar, R. F. (2014). A Literature Review on Cloud Computing Adoption Issues in Enterprises. In Creating Value for All Through IT (pp. 214-242). Springer Berlin Heidelberg.
Fung, H. P. (2013). Using Porter Five Forces and Technology Acceptance Model to Predict Cloud Computing Adoption Among IT Outsourcing Service Providers. Internet Technologies and Applications Research ITAR, 1(2), 18-24.
Gupta, P., Seetharaman, A., & Raj, J. R. (2013). The usage and adoption of cloud computing by small and medium businesses. International Journal of Information Management, 33(5), 861-874.
Hsu, P. F., Ray, S., & Li-Hsieh, Y. Y. (2014). Examining cloud computing adoption intention, pricing mechanism, and deployment model. International Journal of Information Management, 34(4), 474-488.
Islam, S. S., Mollah, M. B., Huq, M. I., & Ullah, M. A. (2012, May). Cloud computing for future generation of computing technology. In Cyber Technology in Automation, Control, and Intelligent Systems (CYBER), 2012 IEEE International Conference on (pp. 129-134). IEEE.
Low, C., Chen, Y., & Wu, M. (2011). Understanding the determinants of cloud computing adoption. Industrial management & data systems, 111(7), 1006-1023.
Mousavi Shoshtari, S. F. (2013). Cloud Computing Adoption in Iran as a Developing Country-A Tentative Framework Based on Experiences from Iran.
Nkhoma, M. Z., Dang, D. P., & De Souza-Daw, A. (2013, May). Contributing factors of cloud computing adoption: a technology-organisation-environment framework approach. In Proceedings of the European Conference on Information Management & Evaluation (pp. 180-189).
Oliveira, T., & Martins, M. F. (2010, September). Information technology adoption models at firm level: review of literature. In European Conference on Information Management and Evaluation (p. 312). Academic Conferences International Limited.
Opitz, N., Langkau, T. F., Schmidt, N. H., & Kolbe, L. M. (2012, January). Technology acceptance of cloud computing: empirical evidence from German IT departments. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 1593-1602). IEEE.
Park, E., & Kim, K. J. (2014). An integrated adoption model of mobile cloud services: exploration of key determinants and extension of technology acceptance model. Telematics and Informatics, 31(3), 376-385.
Park, N., Rhoads, M., Hou, J., & Lee, K. M. (2014). Understanding the acceptance of teleconferencing systems among employees: An extension of the technology acceptance model. Computers in Human Behavior, 39, 118-127.
Ratten, V. (2012). Entrepreneurial and ethical adoption behaviour of cloud computing. The Journal of High Technology Management Research, 23(2), 155-164.
Stantchev, V., Colomo-Palacios, R., Soto-Acosta, P., & Misra, S. (2014). Learning management systems and cloud file hosting services: A study on students’ acceptance. Computers in Human Behavior, 31, 612-619.
Steenkamp, J. B. E., & Van Trijp, H. C. (1991). The use of LISREL in validating marketing constructs. International Journal of Research in marketing, 8(4), 283-299.
Valmohammadi, C. (2012). Investigating the perceptions of Iranian employees on teleworking. Industrial and commercial Training, 44(4), 236-241.
Yuvaraj, M. (2014). Examining librarians’ behavioural intention to use cloud computing applications in Indian central universities. Annals of Library and Information Studies (ALIS), 60(4), 260-268.
 
عباس­پور اسفدن، قنبر (1395)؛ اولویت­بندی توانمند سازهای فناوری اطلاعات در سازمان‌های خدماتی با رویکرد تصمیم­گیری چندمعیاره فازی، فصلنامه مطالعات مدیریت فناوری اطلاعات، سال پنجم، شماره 18، صفحات 193-217.
منتظری، الهام؛ موحدی­نیا، ناصر؛ طالبی هوشنگ (1395)؛ چالش­ها و موانع اجرای طرح­های جامع فناوری اطلاعات و ارتباطات در سازمان­ها، فصلنامه مطالعات مدیریت فناوری اطلاعات، سال پنجم، شماره 18، صفحات 160-128.
Alamae, S. H., & Moradi, A. (2015). Understanding of Real Investor Behavior by Information Disclosure in Computer Database in terms of TAM. Jurnal UMP Social Sciences and Technology Management Vol, 3(1).
Alharbi, S. T. (2012). Users’ acceptance of cloud computing in Saudi Arabia: an extension of technology acceptance model. International Journal of Cloud Applications and Computing (IJCAC), 2(2), 1-11.
Behrend, T. S., Wiebe, E. N., London, J. E., & Johnson, E. C. (2011). Cloud computing adoption and usage in community colleges. Behaviour & Information Technology30(2), 231-240.
Bharadwaj, S. S., & Lal, P. (2012, December). Exploring the impact of Cloud Computing adoption on organizational flexibility: A client perspective. In Cloud Computing Technologies, Applications and Management (ICCCTAM), 2012 International Conference on (pp. 121-131). IEEE.
Chen, S. C., Shing-Han, L., & Chien-Yi, L. (2011). Recent related research in technology acceptance model: A literature review. Australian Journal of Business and Management Research, 1(9), 124.
Chuttur, M. Y. (2009). Overview of the technology acceptance model: Origins, developments and future directions. Working Papers on Information Systems, 9(37), 9-37.
Davis Jr, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation, Massachusetts Institute of Technology).
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
El-Gazzar, R. F. (2014). A Literature Review on Cloud Computing Adoption Issues in Enterprises. In Creating Value for All Through IT (pp. 214-242). Springer Berlin Heidelberg.
Fung, H. P. (2013). Using Porter Five Forces and Technology Acceptance Model to Predict Cloud Computing Adoption Among IT Outsourcing Service Providers. Internet Technologies and Applications Research ITAR, 1(2), 18-24.
Gupta, P., Seetharaman, A., & Raj, J. R. (2013). The usage and adoption of cloud computing by small and medium businesses. International Journal of Information Management, 33(5), 861-874.
Hsu, P. F., Ray, S., & Li-Hsieh, Y. Y. (2014). Examining cloud computing adoption intention, pricing mechanism, and deployment model. International Journal of Information Management, 34(4), 474-488.
Islam, S. S., Mollah, M. B., Huq, M. I., & Ullah, M. A. (2012, May). Cloud computing for future generation of computing technology. In Cyber Technology in Automation, Control, and Intelligent Systems (CYBER), 2012 IEEE International Conference on (pp. 129-134). IEEE.
Low, C., Chen, Y., & Wu, M. (2011). Understanding the determinants of cloud computing adoption. Industrial management & data systems, 111(7), 1006-1023.
Mousavi Shoshtari, S. F. (2013). Cloud Computing Adoption in Iran as a Developing Country-A Tentative Framework Based on Experiences from Iran.
Nkhoma, M. Z., Dang, D. P., & De Souza-Daw, A. (2013, May). Contributing factors of cloud computing adoption: a technology-organisation-environment framework approach. In Proceedings of the European Conference on Information Management & Evaluation (pp. 180-189).
Oliveira, T., & Martins, M. F. (2010, September). Information technology adoption models at firm level: review of literature. In European Conference on Information Management and Evaluation (p. 312). Academic Conferences International Limited.
Opitz, N., Langkau, T. F., Schmidt, N. H., & Kolbe, L. M. (2012, January). Technology acceptance of cloud computing: empirical evidence from German IT departments. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 1593-1602). IEEE.
Park, E., & Kim, K. J. (2014). An integrated adoption model of mobile cloud services: exploration of key determinants and extension of technology acceptance model. Telematics and Informatics, 31(3), 376-385.
Park, N., Rhoads, M., Hou, J., & Lee, K. M. (2014). Understanding the acceptance of teleconferencing systems among employees: An extension of the technology acceptance model. Computers in Human Behavior, 39, 118-127.
Ratten, V. (2012). Entrepreneurial and ethical adoption behaviour of cloud computing. The Journal of High Technology Management Research, 23(2), 155-164.
Stantchev, V., Colomo-Palacios, R., Soto-Acosta, P., & Misra, S. (2014). Learning management systems and cloud file hosting services: A study on students’ acceptance. Computers in Human Behavior, 31, 612-619.
Steenkamp, J. B. E., & Van Trijp, H. C. (1991). The use of LISREL in validating marketing constructs. International Journal of Research in marketing, 8(4), 283-299.
Valmohammadi, C. (2012). Investigating the perceptions of Iranian employees on teleworking. Industrial and commercial Training, 44(4), 236-241.
Yuvaraj, M. (2014). Examining librarians’ behavioural intention to use cloud computing applications in Indian central universities. Annals of Library and Information Studies (ALIS), 60(4), 260-268.