تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب و کار شرکت‌ها با تاکید بر شرکت‌های جدید

رستمی, وهاب; رضائی, لیلا; بازرگانی, زینب

doi:10.22054/ims.2021.49640.1671

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ استادیار گروه حسابداری، دانشگاه پیام نور، تهران، ایران

² کارشناسی ارشد حسابداری، دانشگاه پیام نور، تهران، ایران

https://doi.org/10.22054/ims.2021.49640.1671

چکیده

پژوهش حاضر با هدف ردیابی تأثیر رقابت در بازار محصول و چرخه عمر شرکت ها بر استراتژی کسب وکار انتخابی آنها صورت گرفته است. در این راستا داده‌های 115 شرکت نمونه پذیرفته شده در بورس اوراق بهادار طی سال‌‌های 1391 تا 1397 گردآوری و مدل فرضیه‌ها‌ با کمک رگرسیون خطی آزمون شد. معیار سنجش استراتژی کسب وکار، مدل ایتنر و لرکر (1997) و رقابت در بازار محصول، شاخص هرفیندال-هیرشمن و مبنای تفکیک شرکت‌ها به مراحل چرخه عمر مدل آنتونی و رامش (1992) بود. نتایج نشان داد رقابت بازار محصول بر استراتژی کسب وکار تأثیر معناداری داشته و شرکت‌های فعال در صنایع با رقابت بالا بیشتر به استراتژی تدافعی کسب وکار رغبت نشان می‌دهند. همچنین چرخه عمر شرکت نیز بر استراتژی کسب وکار تأثیر معناداری دارد و شرکت‌های در مرحله رشد نسبت به شرکت‌های مراحل بلوغ و افول تمایل بیشتری به استراتژی تهاجمی کسب وکار دارند. شدت رقابت در بازار محصول، تمایل شرکت‌های در مرحله رشد را به بهره‌گیری از استراتژی تهاجمی کسب و کار تقلیل می‌دهد. در نهایت شرکت‌های جدید بیشتر به استراتژی‌ فرصت‌طلبانه و شرکت‌های قدیمی‌تر بیشتر به استراتژی تحلیل‌گرانه تمایل نشان می‌دهند.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of Product Market Competition and Life Cycle Stages on Corporates' Business Strategy with Emphasis on New Companies

نویسندگان [English]

Vahab Rostami ¹
Leyla Rezari ²
Zeynab Bazarghani ²

¹ Assistant Prof., Department of Accounting, Payame Noor University, Tehran, Iran.

² MSc., Department of Accounting, Payame Noor University, Tehran, Iran

چکیده [English]

Current research was done with aim of considering the effect of product market competition and companies' life cycle on their elective business strategy. Along that, data of 115 listed sample companies in Tehran Stock Exchange was gathered along 2013 to 2018 years and hypothesis model was tested with the help of multiple regression analysis. The criteria to assess the business strategy was Ittner & Larcker (1997) model and Herfindahl-Hirschman Index to product market competition and in the last, the base for distinguishing the sample companies upon their life cycle stages was Anthony & Ramesh (1992) model. The findings indicate that product market competition has a significant impact on business strategy and those companies which are operating in high competition condition have tendency to defensive business strategy. Besides, company's life cycle stages has also a significant impact on selecting business strategy and those companies which are in growth life stage in compare to others (those operating in maturity and decline stages) have more tendency to gain of offensive business strategy. high competition condition in product market gets reducing tendency of growth life stage companies to applying of offensive business strategy. Finally new companies have tendency to opportunistic business strategy while, old ones desire to use Analytical business strategy.

کلیدواژه‌ها [English]

" Business Strategy"
" Life Cycle Stage"
" Market Competition"
"Offensive Business Strategy"
"Defensive Business Strategy"

مراجع

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References [In Persian]

Kargar, H., & Zanganeh, S. (2018). The impact of business strategy on the relationship between risk taking and company value. Journal of Accounting and Management Vision, 1(3), 14-27. [In Persian]

Marfou, M., & Shakeri, R. (2018). Business Strategies and Corporate Financial Performance. Journal of Empirical Research In Accounting, 8(3), 157-184. doi: 10.22051/JERA.2017.12670.1507 [In Persian]

Najafi, N., & Tootiyan Esfehani, S. (2020). The Effect of Prospectors and Defenders Strategy on financial distress in Firms Enlisted in Tehran Stock Exchange. Business Management Quarterly, 12(45), 335-351. [In Persian]

Tanani, M,. & Mohebkhah, M. (2014). The Relation of Business Strategy with Earnings Quality and Stock Return in Firms listed in TSE. Journal of Empirical Research In Accounting, 4 (3), 105- 127. doi: 10.22051/JERA.2015.1886 [In Persian]

‌

‌ ‌استناد به این مقاله: رستمی، وهاب، رضائی، لیلا، بازرگانی، زینب. (1400). تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب‌وکار شرکت‌ها با تأکید بر شرکت‌های جدید، مطالعات مدیریت کسب وکار هوشمند، 9(36)، 157-182. DOI: 10.22054/IMS.2021.49640.1671

Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..

References

Allen, M. R., and Wright, P. M. (2006). "Strategic Management and HRM". Department of Human Resource Studies, School of Industrial and Labor Relations. Cornell University.

Https://Doi.Org/10.1016/J.Jclepro.2019.119121

https://doi.org/10.1016/0165-4101(92)90018-W

Buzzell, R, D., Gale, B, T., and Sultan, R.G.M. (1975). Market Share, A key to profitability. Harvard Business Review, 53(1), 63-72.

Dhaliwal, D., Huang, Sh., Khurana, L. k., and Pereira, R. (2008). "Product Market Competition and Accounting Conservatism", http://ssrn.com/ abstract=1266754.

https://doi.org/10.1002/smj.4250150204

Habib, A., & M.M. Hasan. (2020). Business Strategies and Annual Report Readability. Accounting And Finance, 60(3), 2513-2547.

https://doi.org/10.1111/acfi.12380

Hambrick, D. C. (2003). On the Staying Power of Defenders, Analyzers and Prospectors. Academy of Management Executive,17(4), 35-52. https://doi.org/10.5465/AME.2003.11851883

Hauser, J. R., &. Shugan, M. (1983). "Defensive Marketing Strategies". Journal of Marketing Science, 2(4), 319-420. https://doi.org/10.1287/mksc.2.4.319

Ittner, C., and Larcker, D. (1997). Product Development Cycle Time and Organizational Performance. Journal of Marketing Research, 34 (1), 13-23.

https://doi.org/10.2307/3152061

Jarillo, J. C. (1989). Entrepreneurship and Growth: The Strategic Use of External Resources. Journal of Business Venturing, 4(2), 133-147. https://doi.org/ 10.1016/0883-9026(89)90027-X

Kotler, Ph. (2006). "Marketing Management". Pearson Education, Eleventh Edition, p309.

Miles, R. E., and Snow, C. C. (1978). "Organizational Strategy, Structure, and Process". New York: McGraw-Hill Book Co.

Nurul Houqe, M., Kerr, M., and Monem, M. (2013). "Business Strategy and Earnings Quality". Electronic copy available at: http://ssrn. com/abstract=2198626. Pdf 1-33.

Porter, M. E. (1980). "Competitive Strategy: Techniques for Analyzing Industries and Competitors". Free Press, New York, NY.

Porter, M. (1990). "The Competitive Advantage of Nations". Macmillan Press, London.

Porter, M., And Miller, V. (1991). "How Information Gives You Competitive Advantage". Harward Business Review.

References [In Persian]

Kargar, H., & Zanganeh, S. (2018). The impact of business strategy on the relationship between risk taking and company value. Journal of Accounting and Management Vision, 1(3), 14-27. [In Persian]

‌

Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..

مطالعات مدیریت کسب و کار هوشمند

تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب و کار شرکت‌ها با تاکید بر شرکت‌های جدید

مراجع

مراجع

دوره 9، شماره 36 - شماره پیاپی 36
شهریور 1400
صفحه 157-182

تأثیر رقابت در بازار محصول و چرخه عمر بر استراتژی کسب و کار شرکت‌ها با تاکید بر شرکت‌های جدید

مراجع

مراجع

دوره 9، شماره 36 - شماره پیاپی 36شهریور 1400صفحه 157-182

دوره 9، شماره 36 - شماره پیاپی 36
شهریور 1400
صفحه 157-182