مطالعات مدیریت کسب و کار هوشمند

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران نویسنده مسئول: taghavifard@atu.ac.ir

2 استاد گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

3 دانشجوی دکتری مدیریت فناوری اطلاعات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

4 دانشیار گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

چکیده

تغییر مدل کسب‌وکار استارتاپ‌ها برای تطبیق با نیازهای متغیر بازار و افزایش رقابت‌پذیری ضروری است، اما بیشتر مطالعات پیشین بر شرکت‌های مستقر متمرکز بوده‌اند. همچنین برخلاف مطالعات پیشین که بیشتر به عوامل تاثیر گذار بر نوآوری مدل کسب‌وکار پرداخته‌اند، این پژوهش به‌طور ویژه بر فرآیند تغییر مدل کسب وکار مبتنی بر الگوهای مدل کسب وکار تمرکز دارد. در جهت برطرف کردن این شکاف علمی، هدف این مطالعه ارائه چارچوبی برای درک بهتر تغییر مدل کسب وکار استارتاپ ها بود. برای تحقق این هدف، از روش مرور نظام‌مند استفاده شد و پس از تعیین سؤال پژوهش، استراتژی جست‌وجو و غربالگری، ۹۵ مقاله معتبر منتشرشده بین سال‌های ۲۰۰۰ تا ۲۰۲۴ مورد تحلیل قرار گرفت. در ابتدا، چارچوب مفهومی اولیه بر اساس ادبیات نظری شکل گرفت و سپس با استفاده از تحلیل مضمون قیاسی-استقرایی توسعه داده شد. مضامین فراگیر شناسایی‌شده شامل تازگی، کارایی، قفل درونی، مکملی، و انطباق بودند که در چهار بعد تغییر مدل کسب وکار شامل محتوا، ساختار، حاکمیت و جریان‌ تحلیل شدند. هر یک از این مضامین شامل مضامین پایه مختلف هستند که نشانگر نحوه تغییر اجزای مدل کسب وکار استارتاپ ها هستند. این پژوهش با شناسایی الگوی جدید «انطباق» در کنار چهار الگوی متداول (تازگی، کارایی، قفل درونی و مکملی) و افزودن بعد «جریان» به ابعاد سه گانه محتوا، ساختار، حاکمیت، نوآوری مدل کسب‌وکار استارتاپ‌ها را از منظر گسترده‌تری بررسی می‌کند. نتایج نشان داد که این مضامین به‌صورت هم‌افزا عمل کرده و نقش اساسی در ایجاد مزیت رقابتی و پایداری کسب‌وکار ایفا می‌کنند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Changing the Business Model of Startups through a Business Model Theme-Based Approach

نویسندگان [English]

  • Mohammad Taghi Taghavifard 1
  • Payam Hanafizadeh 2
  • Saeedeh Mehri 3
  • Iman Raeesi Vanani 4

1 Professor, Department of Information Technology and Operations Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran Corresponding Author: taghavifard@atu.ac.ir

2 Professor, Department of Information Technology and Operations Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran

3 PhD student in Information Technology Management, Faculty of Management and Accounting, Allameh Tabataba'i University ,Tehran, Iran

4 Associate Professor, Department of Information Technology and Operations Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran

چکیده [English]

Abstract
Business model change in startups is essential for adapting to evolving market demands and increasing competitiveness, playing a critical role in their success. However, most research related to business model change has mainly focused on established firms. To address this research gap, the present study provides a framework that contributes to understanding the role of design themes in startup business model changes. In this study, a systematic literature review was used to analyze theoretical foundations and prior researches. After defining the research question, designing a search strategy, and applying screening criteria, 95 articles published between 2000 and 2024 were reviewed. In the first stage, a conceptual model was developed to analyze the dimensions of business model change by reviewing theoretical foundations and prior researches. This model was then refined through inductive-deductive thematic analysis, using evidence from empirical articles and case studies. The identified themes—novelty, efficiency, lock-in, complementarity, and adaptability—were examined across four main dimensions of business model change: content, structure, governance, and stream. The findings showed these themes interact synergistically and contribute to competitive advantage and business sustainability. The research results suggest that these five overarching themes provide a suitable framework for understanding and managing business model change in startups.

کلیدواژه‌ها [English]

  • Startup
  • Business model change
  • Business model design themes
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